Who is a content developer and what are the basic skills and qualifications required for the job?
BY nayanathara
3 years ago
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Content developers are essentially involved in the creation, development, and editing of content for various activities related to online marketing as well as front-end web development.

A web content writer is responsible for creating original content for websites, newsletters, press releases, blogs, articles and advertising and marketing materials based on the requirements of a client/organization. Content developers often use their skills, knowledge and experience in software and programming as well as web-based technology, to create and update content for websites.

Content development could involve creative work, such as copy writing or graphics, or technical work. Quite often, qualifications required for career as a content writer may vary. Hence, it is essential to keep yourselves updated with the latest technology trends to ensure on-going success. Self-employed content developers will have to attract and maintain a good client base to be successful in the long-term. Content development is basically about developing good content in a clear and presentable form. Hence, a content developer needs to have excellent command over written English. He/she should create web content based on analytical reports, press releases or survey reports and present them in a lucid, simple, easy to understand language.

Some of the basic skills required for a content developer are:

  • Bachelor’s degree in journalism or communication and a minimum of 2-3 years experience in web related marketing and development.
  • Excellent communications and writing skills
  • Good listening skills
  • Multitasking abilities
  • Ability to work independently
  • Fairly good knowledge of HTML, Photoshop, Dreamweaver, Macromedia flash, MS- FrontPage etc would be of benefit in this profession.

Responsibilities or Roles:

Based on the requirements of the organization, a content writer needs to create new content, rewrite the existing content or edit and proofread content. He/she would also be responsible for managing content on social media and develop unique ideas for web content. A content writer should clearly understand the objectives of the organization, his/ her target audience, and must develop simple, easy-to-understand, user friendly content while employing good search engine optimization (SEO) techniques. Before publishing the articles on the web, he or she should edit/proof read it. The content should be informative and engaging and should enable the visitors to get their information promptly and efficiently.

Zyxware provides a broad spectrum of content development services, including articles, blogs, press releases, viral marketing content and promotional web content to suit the specific requirements of our clients. Supported by an experienced and talented team of writers, we deliver content writing services for various sectors, including educational, product-related, medical, finance and art websites. With our content development services, you are sure to avail a lot of benefits – greater rankings, less bounce rates, organic links to websites, and greater conversions. you think you can match our criteria, then contact us with your resume and a sample of your previous work including your blogs.



on 29th June 2015 / by nayanathara
High-quality, original content plays an important role in improving search engine rankings and driving more traffic to your website. In case of content duplication, Google would penalize your website. A website with well-written content not only enhances your site’s rankings but also has a very positive influence on your business. So, here are a few tips on how to write good quality content for your blog or article: High-quality, unique content: Your content and your ideas must be 100% original or unique. As mentioned earlier, copy-pasting content from other sources will result in Google penalizing your website. Use a conversational tone: Always remember that you are publishing web content, and contrary to an academic audience, web audience would always prefer a conversational tone. You should write in such a way that you are talking to the reader. Use standard grammar that everyone can understand: It is always better to use simple, standard grammar which any visitor to your site can understand. Refrain from using high level grammar, long-winded sentences, and complex terminology. Strong headlines: Use striking headlines which rouses interest and curiosity in readers. SEO Optimized and Relevant content: To achieve higher website rankings, your content should be properly SEO optimized. Here are some basic tips for On-page SEO: Keyword in title and description Use H1,H2 and subheading properly Internal and external links Highly optimized images helps in creating high quality content for your blog. To optimize your blog post images, alt and title tags must be used. Avoid stuffing your content with keywords: Do not stuff your content with keywords as it could result in your article being banned. Always proof-read content: Read your blog post 2 or 3 times to avoid grammatical errors and spelling mistakes and to ensure complete accuracy. Well-structured content: Instead of writing big chunks of text, write content that is scanable, easy to read and properly structured. Here are a few tips on how to structure your content. Always use short paragraphs, each with 2-4 sentences Use bullet point lists Use bold or italics to emphasize certain points. Use subheadings Keep your content brief and concise. Create content that is informative, engaging and thought-provoking Always use good-quality images and videos Ensure accuracy in reporting and sourcing of information: If the information given in the article is inaccurate, it could do much damage to your organization and your brand. Hence, it is very important that the statistics you state are precisely verified and links to the statistics and the source are provided. Continuously update the website or blog: Search engines do not prefer sites that aren’t continuously updated. In case you have a blog or content site, you should regularly update it with high-quality content. Zyxware provides a wide range of content development services, ranging from articles and viral marketing content to promotional and research based web content to suit the requirements of our clients. Supported by a talented and competent team of writers, we deliver content writing services for various sectors, including educational, product-related, medical, finance and art websites. With our content development services, you are sure to avail a lot of benefits – greater rankings, less bounce rates, organic links to websites, and greater conversions. So, if you wish to avail our top quality content development services at cost-effective rates, please get in touch with us. Content Marketing Content Development Leave a reply Your email address will not be published. Required fields are marker * SSCSWORLD (not verified) access_time 19 Jun 2019 - 14:08 A good tutorial to analyze high quality content. Nice post. Thanks you. Add new comment

on 29th June 2015 / by nayanathara
Is your company on the lookout for professional writers for your content development needs? How do you ensure that your investment in hiring a professional writer really pays off? It is always affordable and effective to hire a professional writer to develop your marketing collateral and business documents. The truth is that you cannot necessarily blame the writer for his/her bad writing—it could sometimes be your fault too. Quite often, organizations hire writers because somebody must have recommended them or they might have happened to read something the writer had written and liked it. Now, this is a really bad approach. There are writers, with varying styles and skill-sets, writing for different types of audiences and business purposes. Here are a few tips that will help you hire the right writer: Get a clear understanding of your writing requirements: You should understand that there are different types of content with different formats, styles and standards. A person who has written marketing articles for a website need not have the requisite skills to write a user manual for your web application. Likewise, an article writer may not know how to effectively prepare an ad, and ad writer may create a complete mess of your e-newsletter. So, always hire writers who are well-experienced and trained in the type of content that you want to develop. Know your target audience: Get a comprehensive understanding of your target audience, whether they are software developers, scientists or children. The potential writer should have the natural flair to write for the target audience in a persuasive and attractive manner. Ask for samples of writing: Always ask for writing samples from prospective writers that demonstrate a specific purpose, audience, and style similar to your project requirements. During the process of interview, you should ask the writer to explain the basis of his choice in terms of language, format and information design. Try to find out if the points that he/she puts across are valid for your target audience. Knowledge of subject matter and excellent research skills: Always hire a writer who has demonstrated an accurate and comprehensive understanding of your domain or has exceptionally good research skills. Choose a writer with the suitable level of experience: If you require a writer to develop content for different purposes across various communication channels, then you need an experienced content developer. During the interview, ask the writer to explain how the writing would differ in each context and the processes that they usually follow. Assess the quality of writing: Last but not the least, you should get the opinion of an experienced person or a professional editor to assess the quality of the applicant's writing. Give a brief writing assignment to each of the shortlisted candidates. In this manner, you can directly compare the writing styles and techniques of the candidates based on the writing samples. Zyxware Technologies offers an array of high-quality content development services including blogs, articles, blogs, web content, marketing mailers, press releases, user manuals, academic writing, and ad copywriting among others to cater to the requirements of our clients. We have a talented and well-experienced team of content writers who give expression to your business objectives, beliefs and values. So, if you are on the look out for a firm that offers you content development services at the most affordable rates, please get in touch with us. Content Marketing Content Development Leave a reply Your email address will not be published. Required fields are marker *

on 07th July 2015 / by nayanathara
When writing web content, you should picture the prospective customer reading your text. Treat your web visitors just like people who are fond of reading printed text. However, there is one thing you need to remember: web copy is entirely different from print copy and web copy is often scanned or may be glanced at, but not essentially read. Your web visitors are always on the lookout for information related to products or services. Hence, they need to make faster decisions. So how can you compel your web visitors to take action? Writing simple yet informative copy is really hard. Don’t consider your web visitors as academics who are passionate about reading complicated texts. Instead make your web content simple, short, clear and focused. Given below are some important tips to write compelling copy for the web. Place the most relevant information first: Writing content for the web is completely different from writing an essay. The most important point i.e. information that’s significant for your web visitors should always come first. So provide them noteworthy information on what you do, what you can do for them and then maybe a bit of background information. Give your customers the big picture first. Don’t try to be too creative: Unlike print, in web, a reader does not have much time to go through the content in a detailed manner. Hence, simple statements generally work best. Avoid clever phrasing and keep your web content as simple, easy-to-understand and clear as possible. Present the information clearly: Research indicates that only 16% of people thoroughly read web pages. In fact, most people merely scan the page. Hence, to retain the attention of the readers, your headline should clearly communicate what you’re talking about, sub-headlines must summarize the major points, the images should convey a powerful sales message and use bullet points to present the information in a clear and concise manner. Use words that are familiar to people: Do not embellish your content with technical jargons or complicated, extensive vocabulary. Use simple, familiar words that readers can understand. Your copy must be easy to read: To enhance the readability of your web copy, follow these tips: Always use brief paragraphs Keep the sentences short Avoid unnecessary words Avoid technical or scientific jargons Avoid passive voice Avoid unnecessary repetition Always address your web visitors directly using the word 'you' Edit your text and make it concise Attract potential customers: Lure prospective customers to your website by offering them useful information. Give answers to the questions your potential customers might ask/are asking Discuss one important topic for each page Incorporate links to important pages on your own website or other websites Use phrases and words that your potential customers are searching for. Build a visual impression: The visual appeal of your website has considerable influence on the readability of your text. Here a few tips to enhance the visual appeal of your web copy: Use more photographs or videos instead of text Use different font sizes – consider people scanning large text first Add quotes of customers to ensure credibility Use highlights, bold text, CAPS, or italics where ever required. Always break a long headline into a simple, concise headline with a sub headline If you have paragraphs with lots of text, break it into bullet points. Add more white space. This improves the readability of the text and also enhances your perceived trust. Zyxware offers you a host of content development services including website content, blogs, articles, case studies, whitepapers, solution briefs and press releases to cater to your business needs. Our blogs and articles are optimized for search engines, and we position them in such a way that it generates more traffic to your website, enhances online visibility and increases the number of leads. We also offer you reports to help you determine the effectiveness of your marketing campaigns. Our model enables you to efficiently manage the content lifecycle from ideation and research to content development and publishing. If you wish to avail any of our content development services, please get in touch with us. Content Marketing Content Development Leave a reply Your email address will not be published. Required fields are marker *
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