Why is content marketing important for small business owners?

By | 26th May 2015 | 3 min read

Content marketing is one of the most affordable and effective ways to drive traffic to website and build awareness and reputation for your business. Content marketing basically involves preparation and distribution of content in order to attract, retain, and engage your target audience. Some of the most popular types of content include publishing status updates and photos on Facebook and Twitter, posting Q&As, blog posts, how-to articles, and posting videos on YouTube.

However, according to the statistics by Content Marketing Institute, around 85 percent of brands use content marketing, but only less than half truly believe they're good at the job. Content marketing is extremely beneficial for small businesses.

Benefits of content marketing:

Here are some of the major benefits of content marketing for small business owners:

Increases website traffic: Content marketing improves the traffic to your website. By incorporating the relevant keywords and useful information, you will be able to get higher search engine rankings, attract more visitors to your site, and convert leads to potential customers. If your content is of high-quality and unique and appealing to the visitor, they would share the information with social channels. This in turn results in a steady and consistent flow of visitors to the website.

Builds a strong business reputation: Content in your website plays a significant role in building trust and reliability among your prospective customers.

SEO and Social Engagement: If you publish consistent, high-quality content in your website or blog, it can surely increase your Google rankings, and thus, drive more traffic to your site. It could further result in more leads and conversions. Yet another major benefit of content marketing is that it gives you the opportunity to benefit from the power of social media.

Knowledge sharing and research enhances marketing potential: When you constantly share informative content, it would woo more website visitors and this does wonders for your marketing potential. Moreover, your expertise in the field can make you appear far more professional than your competitors. Doing research as part of content creation helps in enhancing your expertise in the field and keeps you ahead of the current industry trends.

Improves sales: According to the latest research by the Content Marketing Association (CMA), around 50% of consumers are of the opinion that content marketing has a positive influence upon buying decisions and over 61% believe that it improves brand positivity.

Strengthens existing relationships: Content marketing is an ideal platform to attract and engage customers, while keeping them updated on the latest news and announcements about products/services.

Zyxware offers you a host of content services including website content, articles, blogs, case studies, white papers, and press releases, based on your requirements. Our copywriters structure content after closely analyzing your target audience, discussing with experts, and conducting comprehensive Internet research. This information is then developed into informative and engaging content that appropriately defines your brand and its values. Our model allows you to efficiently manage the entire content life cycle from conceptualization and planning to research, creation and publishing of content. If you wish to avail our content development services, please get in touch with us.