Make money out of your website through advertisements
BY webmaster
12 years ago
2 comments comment

We are a tech start-up firm. Our objective is to make money by developing successful web based applications for the general public. There are two ways of making money online. One is when you create a web based system and then sell rights to advertise on the website to ad-networks or directly to companies. The second is when your application becomes immensely popular and you sell the complete website to a bigger player who pays for future revenues and consolidation advantages.

History of

Zyxware has been in operation for almost 2 years now. We did not have a website for almost the whole of the first year. The reason was that we did not have the manpower capability to manage and maintain the site on a regular basis. But currently our operations are becoming smooth and we have the necessary in house capability to manage our site.

From a meager 20 to 30 visitors per day in March 2007 we have grown to over 2000 visitors per day in by March 2008. And the number of page views has grown from around 100 pages per day to around 6000 pages per day. We also rank reasonably high on several critical keyword searches in Google.

Strategies of

There are a few things that we have done that have ensured this growth over the past 1 year. One is that we have been regularly updating the content on our site. Search engines like Google like new content and they like dynamic content. Even on old content the comments posted by the visitors keep the content changing. Also we have been pretty decent in terms of replying to comments by users. We have replied to almost all of the questions posted by users on our site. Whenever people get their questions answered they have a tendency to come back and ask further questions and to recommend the site to others

We have not enabled a forum feature on our site as we still do not have the volume of comments that would justify a separate forum for the comments. However sooner or later we are going to have a separate support forum for users so as to be able to manage the customer interaction part more smoothly. We also have added some features on our site targeted at providing useful services to the users. One example is our Request CD Service which allows users to request for free software cds which we download and send to the users at the cost of media and shipping.

We have invested a lot of time and effort to get to this level. And even this is not even close to where we would like ourselves to be. However we are on our way. One reason why we are looking to increase the traffic on our site is to use it as a launchpad to drive our products and services. The larger the number of hits the larger would be the number of people who will get a chance to sample our applications.

Ways of making money out of website visitors

Now coming back to the issue of generating money out of websites, we would initially be generating revenue primarily from the first option described at the beginning of this article. Generating money through advertisements is not easy but once you get a hang of the process and the steps you have to take to maintain the stream it is kind of easy. We are only quarter way through that process. We have been reasonably successful in terms of bringing people to our site. Now the next area that we have to gain expertise is to learn to make money out of it. We are going to be playing with by trying out the different advertisement options and figuring out the rates of return and the performance and customer service of the ad-networks.

Types of advertisements

There are three different types of advertisements in terms of method of calculation of returns. One is a pay per view or commonly called PPM(Pay per mille - pay per thousand views) and the second in the pay per click also called the pay per click. There is also a third method based on a pay per action or PPA like that used by amazon. PPM ads give an assured amount for every view of the page. Though the rates of returns might be low per page the average rates would compare with the PPC ads. PPC advertisements pay a much higher rate per click as compared to a rate per page but the number of clicks per view are very low and hence both would work out to be equally remunerative. The PPA pays higher but the probability of a successful action, like the purchase of a book by a user after clicking an amazon ad, is low that you will need very large number of views to have a steady state revenue. You can also classify the ads based on the visual aspects of the advertisements. You can have text ads as given by google ads, or you can have banner or flash ads like they give with Tribalfusion or adbrite.

Popular ad-networks

We have shortlisted the following companies to try out the advertisements. There are several aspects that we have to compare and find out. Some of them are - ease of integration, ease of management, rate of returns, control over frauds, ease of registration, minimum restriction, minimum qualifications etc. The following are the list of companies that we have come across and planning to try out:-

If you come across other providers that you think give you more ROI do post your comments so that we could post the information for the benefit of everybody. We will be posting more detailed analysis of our experiences regarding these ad service providers once we have the necessary data.



on 04th April 2007 / by webmaster
Linux is the epitome of the FLOSS model. Technical Solution Linux installation Leave a reply Your email address will not be published. Required fields are marked * Dewey J. Corl (not verified) access_time 12 Jul 2020 - 16:07 Linux is not ready for the general public! (I am a Ubuntu user). For proof, 1. try to simply print labels on a Dymo label printer. It takes a LOT of work to get to the ease of label printing already available in Windows and Mac. 2. try syncing a modern Palm based PDA. Yes, jpilot and others will sync the main data, but pictures and midi files do not get transferred without a lot of extra setup. These are examples of applications that are not ready for the general public. Since an operating system only supports applications, Linux is not ready to be a common desktop for the general public. While we are waiting for the applications to catch up, keep up the good work!! Anoop John (not verified) access_time 12 Jul 2020 - 16:07 Dewey Yes you may be right. But these are not applications that a common man would use. A common man would use one of these applications - Internet browser, Chat Client, Email Client, Document Writer, Presentation Creator, Spreadsheet Editor, Movie Viewer, Music Player, CD/DVD Writer. Both examples you cited are more specific applications that only a small percentage of the whole population uses. It will take time before those hardware vendors identify the need from their perspective to address the Linux community. Krishnadas (not verified) access_time 12 Jul 2020 - 16:07 Dear Mr Anoop, Thank you very much for the free installation of LINUX done in my PC. I am getting immersed in the LINUX and seeing the versatility. To my surprise, I am able to read one of my old backup CD(wherein lot of my valuable file exist) done in DIRECT CD wizard (a custom cd writing software of Easy Cd creator in WIN98) which could not be read in XP. Installation of old version of easycd creator/direct cd program was not possible in XP. I thought that possible i lost all data. Very pleasant start! Srikanth N. S. (not verified) access_time 12 Jul 2020 - 16:07 Hi Anoop, My friend is thrilled with Ubuntu. One of his grouses with windows was that after OS installation, everything else is to be installed separately which is a real headache. WHereas if u install Linux, everything is installed as a package and he is thrilled to bits! Let linux installation spread in Trivandrum and your service in this direction is highly appreciated. Kepp up the good work Regards. PDA Freak (not verified) access_time 12 Jul 2020 - 16:07 Is it possible to install linux on a packardbell notebook ? Pagination Current page 1 Page 2 Next page Next › Last page Last » Add new comment
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satyaban maharana (not verified)
access_time 12 Jul 2020 - 21:53

How to get rich


Well we are still figuring out how to get rich :)