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In the wake of the recent Companies Bill, there has been much writing on the provision for Corporate Social Responsibility (CSR). It has been taken up in right earnest by companies, industry bodies, think tanks and non government organisations. While the case for mandating CSR is well made, it is important to situate the CSR provisions of the Bill in a context and suggest possible directions for companies for whom CSR is a novel idea. This piece attempts to do just that. INTRODUCTION