Every marketer and entrepreneur would be familiar with the fact that if you need to attract consumers to your products or services, your website has to be mobile-friendly. For, example you probably are now reading this article on your smart phone, gotcha!! Consumers love to browse products even in their spare time - I know I do! And every time consumers want to search products, they prefer to do it from their mobile phones, which offers more convenience.
Dries Buytaert, Founder and lead developer of Drupal CMS, set the tone for Drupal 8 in his Chicago Keynote back in 2011 when he said, “If I were to start Drupal from scratch today, I’d built it for mobile experiences first, and desktop experience second.” His vision has come true with the Drupal’s latest version, Drupal 8.0.0 RC (release candidate) due to be released on 19 November 2015.
The surge in the use of mobile devices and the ease of accessing the Internet through various devices such as tablets, smartphones and smart watches (rather than the traditional desktop and laptops) have changed the way websites are being built and accessed.
Most companies use techniques, such as Internet ads, social media, SEO, and video marketing for their marketing needs and to connect with their consumers. However, businesses lose out on a significant portion of consumers when they neglect mobile websites, an important component of their marketing strategy. Mobile ads constitute one-fourth of the total amount spent in digital marketing. Listed below are the reasons why you should have a mobile ready website.