Case Study

LuxVT Test Automation
| 4 min read
LUXVT, a digital platform for luxury real estate, faced slow and costly manual regression testing for its tour creation feature, hindering development speed and limiting test coverage. To address this, an automated testing framework was implemented using Selenium Java, TestNG, and a data-driven approach. This resulted in ~93% test automation for the module, a ~75% reduction in regression testing time, significantly broader test coverage (including edge cases), faster defect detection, and improved overall software quality and team productivity, enabling quicker, more reliable releases.
Why Us - AI enabled Sales and Marketing
| 8 min read
This case study details how a US based Talent Solutions Company, that serves some of the Fortune500 companies, transformed its business development and lead generation functions by implementing AI-enabled automation. The company needed to double qualified leads in the next fiscal year to meet aggressive growth targets. The core of the transformation involved automating key processes related to named account management, prospect list generation, target account identification, buying signal detection, and social media monitoring. The implementation of AI-powered automation resulted in a 4x increase in pipeline size and a 50% improvement in MQL to SQL conversion rates.
Social Media Post Automation
| 5 min read
This article reveals how we tackled the daunting task of creating social media content for a large event with over 100 sessions. By leveraging the power of Generative AI and no-code tools, we automated the entire process, from content and image generation to scheduling and publishing. Discover how we achieved efficiency and freed up time for strategic marketing efforts.
Drupal Migration Services Made Easy with Zyxware
| 6 min read
A public research university in Melbourne, Australia, renowned for its TAFE and higher education courses, has been consistently ranked high globally, including in the Times Higher Education rankings. The university faced a major challenge in migrating its extensive, complex Drupal website to the latest version. This case study outlines how our team assisted the university in successfully migrating about 2000 pages of unstructured content to a new structured website format.
Manappuram Finance -  UX case study
| 6 min read
In a digital age where user experience is king, our project set out to transform Manappuram Finance Ltd.'s digital platform with a dual focus: enhancing lead generation and redefining customer experience. This case study delves into the UX aspects of the project, detailing the journey of this transformation and illustrating how a nuanced approach to digital engagement can drive business growth and enhance customer satisfaction.
Manappuram Home
| 9 min read
Manappuram Finance Ltd revamped its website as a digital experience platform with the help of Zyxware, highlighting convenience as the key selling point to differentiate from competitors. The new platform provides improved discoverability, a better customer experience, and enhanced security. Customers can now apply for loans and manage their accounts online, while the platform is optimized for different devices, mobile-friendly, and SEO-friendly. Overall, the revamped platform provides a seamless experience to customers, resulting in improved customer satisfaction and loyalty.
Arizona Government Trasformation Office - Results Portal
| 7 min read
This project aims to showcase the results achieved by the Arizona Government Transformation Office (GTO). We have worked closely with the GTO team to implement a visually refreshing, modern design for the portal. In addition to visual and architectural updates, the new website will leverage Drupal 9 to add new functionality to the website to improve the overall user experience and accessibility.
The News Minute is a website that reports and writes on Indian issues with an exclusive focus on the 5 Southern states. Covering the truth and stories of society, TNM aims to cover trustworthy news without confining journalism behind a paywall.Then, how is it possible to cut noise in the digital landscape, where countless sources battle for the audience's attention, yet, create a sustainable revenue model for their independent media business?
| 6 min read
IIT Palakkad, a premier engineering and research institute based in Palakkad, Kerala, is the newest Indian Institute of Technology (IIT) set up by the Government of India. This educational institute conceptualized remodeling its admission and recruitment portals by embracing digital transformation. The project involves building 5 portals -- Staff Recruitment, Faculty Recruitment, Research Admissions (MS, and Ph.D.), PG Admissions, and Summer Internships.
| 7 min read
This project was carried out in collaboration with YNA Transformations. 24 Mantra is the customer-facing brand of an organic food company, Sresta, that envisions a better planet, enriched farmers' livelihood, and healthy customers' lifestyle. The company empowers its farmers to adopt 100% authentic organic farming practices to bring the chemical-free goodness of farms to customer's tables. Building a platform that reflects its genuineness and makes the process of the crop to package transparent was critical.
Community
| 5 min read
The News Minute is a digital news platform that reports and writes on Indian issues with an exclusive focus on the 5 Southern states. Covering the truth and stories of society, TNM aims to cover trustworthy news without confining journalism behind a paywall. Then, how is it possible to cut noise in the digital landscape, where countless sources battle for the audience's attention, yet, create a sustainable revenue model for their independent media business?