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Our Vision

By breaking barriers to information flow and enabling transactions that can transcend constraints of time and space, digital has created new forms of connecting people and engaging with them. As the access to internet expands across the planet, designing value-creating digital engagements that enhances well being of people, protects their rights and changes lives is an exciting challenge for us. A world where knowledge and resources flow freely and meet the test of the common good is our enduring vision.

WHAT WE OFFER

Gamification
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Gamification

Managing motivation in organisations and communities is a constant challenge. We combine the best of game design principles and elements and technology to help you do just that. Through digitally driven gamification, set up inspirational goals, fair and quick positive and negative reinforcements, cooperative competitive environments and much more. Our Open Source Community Engagement and technology capabilities give us the right insights to get the best out of gamification for you.

Experience Design
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Experience Design

Delightful user experience - the holy grail for all digital platform owners - is a journey of a thousand miles that starts with a single step - deep user understanding. Rich experience of deep engagement with varied users of digital platforms for clients across verticals, cultures and geographies and strong engineering capabilities have given us the foundations on which we can build deep user understanding driven experience design. We craft delightful user experiences on your digital platforms that makes your relationship with your users strong

Creative Services
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Creative Services

Our user centric approach to marketing uses analytical insights to build explicit user experiences which result in high user engagement and conversion. You can build your brand experiences, drive your content strategy and convey the emotions you want to communicate with your customers using our creative team consisting of user research experts, experience designers, interface developers, video editors, animation designers and graphics designers.

Learning & Development
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Learning & Development

Learning in college and schools, learning at work, learning at home - it is a continuous process for everyone and an exciting one when we know we are making progress. Digital has opened up a wide array of opportunities for learning from which a person can choose a suitable style. It has empowered teachers with an array of communication, reporting and monitoring tools enabling pedagogic innovation. We will help you shape effective learning and teaching experiences powered by digital.

Behavioral Change
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Behavioral Change

Organisations, programmes and projects succeed when participants behave in ways that are aligned with the vision, values and strategy that underlies it. Managing motivation, providing the necessary scaffolding for disciplined execution, educating and training are some of the ways in which behaviour can be aligned successfully and the problem of 'drop outs' can be addressed and sustainable gains can be achieved. We draw upon state of the behaviour change research from economics, psychology and sociology to define digital initiatives that can lead to sustainable behaviour change and associated outcomes.

Digital Marketing
Small and medium sized enterprises(SME) in India contribute to about 45% of the country's total industrial output. They are also creating about 1.3 million jobs every year. Being an industrial segment with 48 million members, they are struggling to exist and grow in revenue. As with any small business, one of the key challenges is to find cost-effective ways to reach out to more and more potential customers. A key opportunity here is the open and borderless market on the Internet. “42.3 % of the total human population are Internet users now (around 3 billion)”*. If the Internet is considered as a country, it will rank 1 in terms of population. Today, Facebook is a country as large as India with over 1 billion accounts. This is an important market for SMEs. But how do we enter in to this market and spread the word about what we have to offer? Digital marketing makes this open and borderless market accessible to you. And it comes at a fraction of the cost of traditional methods of advertising. The essential premise of digital marketing is better visibility leading to business development in the short run and brand value in the long run. Some of the processes followed by companies in digital marketing are Search Engine optimization, Social Media Promotion, Email newsletter campaigns etc. The usability of each platform depends on the product/service you are selling. For e.g: Social media is suitable for the industry in which youth engage. Better Visibility : If a small enterprise from India produces a product for INR 1,000 and the same product is produced by a small enterprise from Australia for INR 1,500, a user from another country may buy only the one that gets listed in the top search results. So, if the product from Australia is listed at the top, he will buy it. It’s not because the product from India is bad, but it’s because the product is not visible to the user. So in digital marketing, we are paying for visibility and engagement. If proper digital marketing had been done for the Indian product, it would have been listed in the top search results. Business development : Good visibility will result in lead generation, which will improve the business. Since the market is large, the factors that limit growth will be less. Brand value : Whether it is a product or service, Internet is the first place where people look for information. So, if a user is able to see the business he searches for, it creates an impression in his or her mind that this business is active and a reputed one. People now value a brand on the basis of their online presence. It is easy to establish online presence by setting up a website for the business and signing up for some social media websites. But it’s just a start. As the market is large, there will be numerous competitors and in order to stand out from this massive crowd, we need to go for a digital marketing strategy that is aligned with our differentiated offering. This is enabled by the high levels of targeting that are possible in the digital world. A digital marketing strategy must make use of the varied mediums like email, search engine, and social media to exploit the opportunities presented by each media. Use email to reach to a wide audience, search engine optimisation to enhance your visibility, social media for better customer engagement and building brand loyalty. Keep watching this space for more articles on these ideas. *Internet World Stats “World Iinternet Usage And Population Stastics June 30, 2014 - Mid-Year Update,” http://www.internetworldstats.com/stats.htm, accessed December 2014
Advantages
Do you know that the term “Digital Marketing” was first coined way back in the 1990s? The origin of this idea can be sourced to an innovative advertising campaign for major automobile firms that urged magazine readers to fill in reply cards, who then received a floppy disk containing promotional videos and offered test drives. Digital Marketing can be described as the marketing of services or products using technology to reach and influence a prospective customer base and convert them into actual users. With the substantial increase in the use and availability of a variety of digital devices, Digital marketing took off in a big way and advertising and marketing campaigns positioned around the use of digital media became quite common. The real-time analysis of marketing campaigns and instant feedback of what works and what doesn’t has helped this marketing technique to push traditional marketing tools into near-oblivion. Digital Marketing has several advantages over traditional marketing, so let’s explore a few: Digital Marketing is faster and quicker and moves from the planning stage to the execution stage seamlessly and swiftly. In case of a change in strategy or re-alignment, a digital marketing campaign is much easier to alter than a traditional one. A digital marketing campaign has a much longer shelf life. Tracking and measurability is a key factor during a campaign and Digital marketing tops this area over traditional methods. But all is not rosy and easy on this side of the fence and Digital marketers will do well to identify a few challenges that mark this path. For example, competition is high due to the easy availability and access to digital channels. This makes it possible for almost every business, large or budding, to use this road to digital success and therefore catching the consumer’s attention makes it even more difficult. At Zyxware Technologies, we are totally in sync with the digital world’s tribulations and have equipped ourselves with the necessary knowledge and expertise to take on the modern corporate challenges. We ensure that our team is briefed in detail about our clients’ distinctive business goals and provide top of the line and easy to implement solutions like SEO services, Search engine and social media marketing and many such innovative practices. With the explosion of various social media platforms, many purchase decisions and choices are nowadays made on Facebook, YouTube or Twitter. Our Social Media team analyses these key zones closely and presents you with the most effective digital marketing solution that will: Boost the reputation of your brand Increase the customer-conversion percentage Engage customers with intelligent and innovative strategies Our Digital marketing strategies include the effective use of our services which will seamlessly merge with your current plans: SEO Social Media Marketing Email Marketing Pay-per-Click (PPC) services Zyxware Technologies has fine-tuned the art of Digital Marketing for the past decade and has a long and exhaustive list of satisfied clients who vouch for the success of their digital campaigns when they associated with us. We guarantee both, consistency and creativity, in our services, and since we present the most appropriate solutions for our clients, we have received rave reviews and excellent references from our existing clients. If you would like to know more about our Digital marketing services, please contact us.
Digital Media
Zyxware Technologies has a nine year history of providing Drupal development services to a range of organisations across the world. It is currently embarking on a transition from a development services company to a IT solutions company with deep expertise in the verticals or sectors it caters to. It has chosen media, e-commerce, non profits and government, healthcare and education as the sectors for its five year plan which began in 2014-15. The sectors have been chosen based on relevance of our competency in the sector and ease of access to market for us and the forecasted growth for IT investments in these sectors. Entry into each of these sectors will be sequenced over the five year period. In 2015- 16, the plan is to enter into media and e-commerce sector. Entry into each sector entails the following: Building a brand in each of these sectors Identify technological trends in media industry aligned with a Drupal led vision Set up team either through internal hiring and training or external hire Targets and Timelines The following targets are to be achieved in a three month period. Sales Complete at least 50 meetings with qualified leads generated through sales prospecting. We should aim to close our first major deal (anything above USD 20,000) in 3 months time. Distribution Network We should have three agents each at least in the following geographies. USA, Europe, Middle East. The agents can be companies or individuals. In India, we will rely on our personal networks Delivery system development We should have a trained business analyst and technical consultant or technical architect with a paper that can be presented in a reputable media technology related publication or presented at a relevant conference. Building a knowledge eco-system Build relationship with one prominent Journalism school in India and one outside of India (in any of the target countries mentioned above) Generate at least 15 articles of 500 words each on media and technology over a six month period which can be published on our website and disseminated via social media channels. Set up a LinkedIn discussion group which has at least 10 active contributors and membership of 100 media professionals. Be present actively in at least 5 LinkedIn discussion groups.   We are looking for a candidate who has been in the media and allied industry (newspapers and magazines, media software companies, media consultancies) for a good 10 years of which at least three has been on digital media. Candidates with a degree in journalism will be given preference. If you meet the above requirements, please mail in your resume with the subject 'Application for the post of 'Consultant - Digital Media and Entertainment' to careers@zyxware.com Please note that while the management appreciates your interest and application for the job, it may not be possible to send in a personalized response to all applicants. Shortlisted applicants will receive an emails or a telephonic communication within 4 weeks of your application.