Social Media

Digitization: Fueling the growth of Media & Entertainment industry in 2016

The process of converting information into a digital format is known as Digitization. Here the information is organized into units called bits which can be individually addressed. This binary data is processed by computers and other devices having the capacity to compute. Digitizing information makes it easier to save, access and share across various platforms to any place in the world.

The Future calls: Social media marketing trends for 2016

Marketing directors have been keen on designing their strategies for 2016 while keeping in mind the social media marketing trends that are going to have the biggest impact on their efforts. If you are in the middle of developing your social media marketing strategy for 2016, then you should definitely take some time to review the social media marketing trends for the year as predicted by experts.

Powerful tips to create a successful & effective B2B social media strategy

If you are the Social Media Manager for a B2B company, you are probably in search of a strategy that will engage your users and turn them into loyal followers and give your organization long-term success. Using Social Media Marketing has long been the domain of B2C companies while B2B companies have been sceptical about its effectiveness as a potent weapon, especially in the longer run.

Is social media platform less susceptible to virus attack?

Social media has become a part and parcel of our personal lives, rapidly transforming the way we build, interact, and maintain relationships. Unfortunately, the proliferation of online social networking websites have opened up more opportunities for cybercriminals, hackers, and other unscrupulous elements. Popular networking sites such as Facebook, Twitter, and MySpace are constant targets of malware and scam attacks.

Things your business should never share on social media

Social media is a really good tool for any organization as it provides enhanced visibility and generates plenty of traffic to your website. Although social media certainly provides more flexibility in content compared to traditional marketing platforms, you have to be extremely cautious when publishing a new post. Please do not share Facebook status updates or Tweets that are controversial or might not be useful to your company as it could hurt the brand reputation.

Exploring new business generation through social media marketing and a general content strategy

In the last year or so we have been in the process of transitioning from a small business to a medium size business. With over 50 people in the rolls it was time we moved away from a bunch of people working with and around a single individual to a more structured organizaiton. As part of this transition we have been looking to change gears on our marketing initiatives.

[Drupal] How to redirect users to different URLs on a Drupal site after Facebook login?

In one of our Drupal projects, we implemented a feature where, users can login to the site through Facebook login(fconnect button). Facebook login(Fconnect) button was implemented using fbconnect module. Client requirement was to change the landing page for each user according to their role after login through facebook.