During these times of hardship where COVID19 is on one side, the near-recession is looming on the other. Businesses have taken a hit with minimal demand. Even though more and more people are adapting to the “digital lifestyle” and are spending more time online, the revenues are nowhere nearer to what they used to be. Brands have cut down on ad spends and E-commerce is not doing any sales due to the supply chain situation.
The solution we proposed was to switch the architecture of the banner ads from a session-based setup to a cookie-based setup which would remain independent of Drupal caching. We also recommended bringing in server level optimizations for the site which would improve the performance of the website significantly.