Content Development
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on 03rd February 2018 / by webmaster
The following is a set of spacing rules to be followed for punctuation and special characters No space before, Space after comma, full stop, closing bracket, exclamation, colon, semi-colon, closing bracket, closing quote, question mark, all other punctuation marksSpace before, No space after opening bracket, opening quoteSpace before, Space after hyphen, forward slash, ampersandNo space before, No space after forward slash English Content Development Content Writing Leave a reply Your email address will not be published. Required fields are marker *
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on 12th September 2015 / by Utpala Biswas
Emailer is an effective tool for content marketing. A compelling copy can help in sales conversions. The quality of the content, the way the brand is positioned and the customer is engaged are some of the factors that can make or break the deal. Remember, the sole purpose of copy writing is sale. If it does not sell, no matter how creative or innovative your copy is, it is of no worth. The content for email marketing has to be firstly eye catching, informative, engaging, persuasive and should have the potential to convert into sale. The factors that lead to a successful email campaign are as follows: A catchy subject line: The subject line of your e-mailer is your first touch point with your customer. It has to be brief, to the point and address the concerns of your target customer. It must be short, extending not more than 50 characters and should encapsulate the entire crux of the rest of the mail content, thereby setting a pace and tone that is carried out in the entire body of the email. It should be able to connect with the customer and create excitement and curiosity so that the reader clicks on it to read more. Make sure that the subject line carries the most vital information that connects your product with the customer. The right mix of information and promotion in the email copy: Ideally, the copywriter has to create a balance between information and promotion. As the aim of the email marketing content is to promote a product or introduce some deals or discounts, the content of the e-mailer should lead to that point through information that motivates the readers to try the product or the special offers. Engage your readers through your e-mailer: The success of social media has proved one thing. That is, interactive channels are any day more successful than other marketing verticals. And it is solely because the user gets engaged. They get to contribute their ideas and views. So it is worth implementing tools like user review, case study, Q & As and user-contributed content. Call for action: One of the biggest mistakes that email marketers do is infesting the entire body copy with repeated 'call for action'. This makes the customer confused. Also abrupt call for action at the end of every paragraph causes distraction. It could even make the reader click the close button. Hence, it is advisable to use the call for action sparingly and wisely at places where it is most likely to get clicked. Put yourselves into the shoes of the customer and think at which point you are most likely to click the call for action link. This will help you to understand the users psyche and eventually help you to materialize a deal through your email content. Benefits vs features in email marketing Apart from the placement for call for action, you need to understand, whether the information you are providing introduces the reader to what they want or need. Talk about the convenience and ease it will bring to them. Talk to them about the benefits instead of the features of your product. At the end of the day, everything boils down to whether you can connect with your customer or not. Technology has made it easy for marketers to reach their clients and assess the best way to engage them through brand promotions. Email marketing has proved to be one of the major traffic drivers these days. If used effectively, it can open up umpteen opportunities for businesses. Zyxware provides you an array of Content marketing services, including articles, blogs, press releases, viral marketing content and promotional web content tailored to meet the requirements our clients. We have a talented, qualified and highly experienced pool of copywriters in our team who can create informative and engaging copies targeted at your audience. Avail our content marketing services and get your business on the fast track with greater search engine rankings and greater conversion rates. For more information on our Content marketing services, please contact us. Content Marketing Digital Marketing Content Development Leave a reply Your email address will not be published. Required fields are marker *
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on 11th September 2015 / by Utpala Biswas
Keywords are crucial to content marketing as address is for a house. If you don’t have a proper address indicating the house number, lane, city, district and pin code, your guests will never be able to make it to your house. Similarly, if you don’t use the right keywords in your content, your target customers will never be able to make it to your web page. Now, what is a keyword? To put it simply, a keyword refers to the usage of words that aligns the web content with the search words used by customers on various search engines. Suppose if someone is looking for diapers and types the word ‘diaper’ on the Google search bar, all the web content that has the word ‘diaper’ in them will be displayed. There will be e-commerce websites selling diapers and then there will be blogs and articles, reviews on various brands of diapers etc. This is the major role of keywords in content marketing. Online marketing thrives on the right keyword usage. All the content marketing techniques namely, SEO/ SEM or SMO, primarily depend on keyword enriched content to generate traffic and higher search engine rankings. However, it has been noticed that an over doze of keywords usually harms the website more than helping it. The keywords should be specific and the used in the right proportion so as to get good ranking and generate more traffic to the website. So, how can you use keywords in an effective manner? Let’s find out: The first and foremost thing is to identify a range of keywords. It is important to find a collection of a few chosen words that make complete sense and are unique enough to get the target customers to your web page. Next task is to identify the right keyword density and placement in your web page. Keywords should be used at the right place, in right order and in an appropriate density. The most appropriate places for using the keywords are the header tags, tags, meta descriptions, alt tags, URLs, ads, content, content headlines and page titles. Make use of a wide range of keyword tools to help you find a list of efficient keywords. After that, all you need is to shortlist appropriate ones and use them in your web page and optimize them to get the desired results. Remember not to overuse the keyword as that will mar all your efforts. Too much of keyword variation at one place is not encouraged. Rather spread it out in an efficient manner in order to drive traffic. Search engines do not encourage keyword stuffing. Knowing how to choose the keywords and using is in an efficient manner can help you make your mark in the ever crowded web world. It is the ultimate winning streak that helps you get a good ranking on the search engines, thereby accelerating the growth of your online business. At Zyxware, we have a team of skilled and competent content developers and strategists who will develop the content marketing strategy that best suits your business requirements. Before crafting the content strategy, we perform an in-depth analysis of your target audience and extensive research into your specific market. So, avail ourContent marketing services, enhance your brand reputation and get an edge over your competitors. For more information on our Content marketing services, please contact us. Content Marketing Content Development Digital Marketing Leave a reply Your email address will not be published. Required fields are marker * David (not verified) access_time 23 May 2019 - 18:15 Hi Utpala There is no doubt that Keywords are the 2nd most important thing after backlinks. Without targeting the right keyword, we can never drive traffic and sales. You have written awesome article on keyword importance which is more much more in-depth than I have ever read. I would definitely follow what you said in this article. I hope It will help me to target the right keywords. Thanks for sharing such a nice article with us. Have a nice weekend. :D Add new comment
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on 07th September 2015 / by Moses Raymond
By definition, Content Marketing can be defined as creating appropriate and valuable content that is developed with the prime intention of eliciting an affirmative consumer reaction and is aimed at a focused target audience. Content can be developed in a variety of forms that includes blogs, social media, photos, apps, newsletters, videos, webcasts etc. Content Marketing has managed to garner the trust and confidence of its supporters by providing appropriate information to consumers in an extremely subtle and non-interfering way. Though the general consensus has been in support of this latest marketing method, there are a few sceptics out there who are yet to change their mind in its favour. With Content Marketing becoming the catchword and growing exponentially, it has invited its share of accolades and criticism along with endorsements for its effectiveness as a marketing technique. Yet, it has managed to become that one vital marketing tool that all businesses employ in their quest to engage a specific audience and straddles easily across large and small business alike. A few observations will help you to understand the span achieved by organizations who use Content Marketing to improve their brand relevance: Nearly 80% of small businesses use Content Marketing especially Social Media to draw new customers. By 2019, it is predicted that companies will spend up to 50% of their marketing budget on digital investment The conversion rate of organizations who implement content marketing is about 6 times higher than those who do not. Why Content Marketing? Content marketing is a fabulous and effective way of engaging with past, existing and future customers in a completely non-intrusive manner and is the best way to find more about consumer behaviour and opinions. Content marketing allows you to gain knowledge about the consumers’ needs, the major buying motivators and also their demography data which otherwise, is a difficult task. Armed with such valuable statistics, your organization can develop content that is totally in-sync with the consumer and one that is more likely to hit the bull's eye which is so important in this world of cut-throat competition. A brand that has its customer’s trust and confidence is one that the consumer will most likely gravitate to and this can be managed by building content that your consumer will find useful and relevant. Effective Content Marketing plays a key role in this area and prods your customer to visit your website or social media sites, especially when they are confident of getting content that is informative and real, thus creating brand authority of your own. If your business website and related social media has good content quality that helps to initiate a dialogue or a conversation with your prospective customer, it becomes easier to have a better search ranking with search engines like Google. Improved SEO allows brands to be located easily while being searched online and Content Marketing is an effective way to achieve this objective. To get a simple and cost-effective Content Marketing Strategy for your business, join hands with Zyxware and boost your organizations online profile in a strong and significant manner. Optimize your business by taking a quantum leap in the world of Content Marketing, in the right direction. For further information on our Content marketing services, please contact us. Content Marketing Content Development Leave a reply Your email address will not be published. Required fields are marker *
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on 04th August 2015 / by nayanathara
As per the latest reports by Content Marketing Institute, around 93% of B2B marketers use content marketing to differentiate their companies in today' highly competitive market. If you want to attract your target audience and stand out from the competition, then content marketing is the ultimate key. Lead generation is one of the key targets of B2B content marketing. Hence, it is important to keep your prospects constantly updated about the organization. Effective content marketing involves promoting your organization and enhancing your brand reputation through: LinkedIn, Facebook, Twitter, Google+ and similar social media platforms. Testimonials of work Using attractive infographics, images and videos that explain your products/services Live webinars or video recordings of webinars help to gain the credibility of the prospects. Keeping your blogs constantly updated to provide information to visitors regarding the events in the organization such as webinars or conferences. Case studies, whitepapers, newsletters, and other marketing collaterals According to statistics, in the US market, the budget for B2B content marketing increased from 26% in 2012 to 33% in 2013. This clearly indicates that content plays a critical role in the whole marketing process. While content development can be done within an organization, around 62% companies outsource their content marketing to experts. Zyxware provides you an extensive array of content development services including articles, blogs, case studies, website content, white papers, videos and press releases. We systematically plan and develop content based on audience analysis, indepth discussions with experts from your organization, and research that uses credible information on the Internet. We have a skilled and experienced pool of writers who develop the information into informative and engaging content that accurately defines your brand and improves its reputation. Whether it is B2B or B2C marketing, we optimize the content for search engines to increase traffic to your website, enerate leads, and improve your visibility on the web. Zyxware also provides you reports to help you assess the effectiveness of your marketing campaigns. If you would like to know more about our content development services, please contact us. Content Development Content Marketing Leave a reply Your email address will not be published. Required fields are marker *
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on 03rd August 2015 / by nayanathara
If you are a blogger, you might know that the real effort lies in blogging on a routine basis. This is a vital element that adds to the credibility of a blog. It is essential to create an effective blogging strategy that would enable you to plan well in advance and implement it precisely. Your blog should keep your target audience informed, entertained as well as educated. Here are a few steps on how to build a blog plan: Create a blog plan in advance: The first step in building a blog plan is to create a content calendar several months in advance. If you create a publishing schedule, it guides your thoughts and you know what to convey to your audience at a given point. This would also drive more traffic to your blog. Moreover, systematic planning helps to create a theme that perfectly connects the content and enables you to focus on the larger picture. Build a consistent content schedule: You have to prepare a content schedule that is consistent; blogging twice a week is the best schedule you can set for yourself. You can always increase the number of posts if you wish to but remember not to over-stuff your time line with posts. Use appropriate keywords to boost rankings and enhance traffic: Perform a comprehensive keyword research before starting the blog. This would help to find the suitable keywords to optimize your post and thus, increase the search engine rankings. You can also use a lot of statistics, quotes and related reference to add real value to your post. This would also increase your credibility as a writer. Stay focused on the key points: Stay focused and address the points that are relevant to the target audience. This also saves a lot of time, and gives the reader an understanding of what to expect from you. As a subject matter expert, your credentials basically depends on your educational qualifications, job experience and marketing. Maintaining a large, diverse network and having suitable credentials surely adds to your SME status. Zyxware provides you a broad repertoire of content development services including website content, articles, blogs, case studies, white papers, videos, press releases, social media projects and online and offline design. We plan and develop content based on analysis of target audience, extensive discussions with experts from your organization, and research that uses trustworthy information on the Internet. We have a talented pool of writers who develop the information into direct, informative and compelling content that aptly defines your brand and its intrinsic values. At Zyxware, we employ a model that enables you to efficiently manage the different phases in the content lifecycle from ideation to research, and creation of content and publishing. Whether you need content for B2B or B2C marketing, we perfectly optimize the content for search engines to improve traffic to your website. This inturn helps generate leads, and enhances your visibility on the web. We also offer you simple reports to help you determine the effectiveness of your marketing campaigns. If you wish to know more about our content development services, please contact us. Content Marketing Content Development Leave a reply Your email address will not be published. Required fields are marker *
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on 27th July 2015 / by nayanathara
The one thing that all bloggers want is to boost traffic to their blog. However, everyone does not have the appropriate online writing strategies. Blogging can be a really tough job. It requires a lot of time, money, and considerable experience to create a business blog that people like to read and follow. Moreover, you have to deal with a lot of competition. So, how do you improve traffic to your blog and generate more leads and sales? Given below are some of the writing strategies you can use to boost traffic on your blog: Optimizing old blog posts: It is essential that every post on your blog is completely search engine optimized. Over/under optimization can have a damaging impact on your rankings and traffic. You should check for URLs, title tags, meta descriptions, as well as keyword density and links. And most importantly, ensure that the content in the blog post is still relevant. Update frequently: Every blog post offers you the opportunity to increase your rankings and drive more traffic to your website. Hence, it is always better to add more content. You should have at least three blogs per week. A small-sized business should be blogging once a week. Response posts: Another appropriate way to boost blog traffic is to write posts that specifically address the topics and issues on your blog. Commenting on other blogs: Commenting on other blogs related to your industry can drive targeted traffic. Usually, visitors read the comments that are given below the blog posts and will click on the commentator’s site if they happen to come across one that is really interesting. So, if you want to attract readers, you should leave comments that are thought-provoking and enticing. Leave your blog’s URL in the comment. Get popular bloggers to guest post on your blog. This will help to save a considerable amount of time and money, since you do not have to outsource the blog post. The guest blogger will share the content with his or her readers, which will drive a lot more traffic to your blog. Headlines: The headline is the most crucial element in the blog post. Headlines should be effective and capture the attention of the reader. Mention influencers: Always make sure that you mention influencers in your posts. If you list out the experts, blogs or resources in your specific industry vertical and turn it into a high-quality blog post, your visitors as well as search engines will truly appreciate it. If the blog post is useful, it will get a lot of shares and you would get lots of traffic to your website. Zyxware is your one-stop destination for all your content related requirements. We provide you an array of content development services including blogs, articles, email campaigns, press releases, SEO content development and website content development. We have a group of talented content writers who is proficient in generating compelling and informative content for different industry verticals. Our professional content developers have a thorough knowledge of search engine optimization, which would help to improve the ranking of your website in the major search engines. If you would like to avail our content development services at reasonable rates, please Get in touch with us. Content Development Content Marketing Leave a reply Your email address will not be published. Required fields are marker *
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on 27th July 2015 / by nayanathara
Newsletters are the ideal way to reach your target audience. Newsletters not only help to generate more traffic to your website but also helps in increasing potential revenue. However, it is important to remember that creating a newsletter does not mean that you will achieve immediate success. Creating an extremely effective and interesting email newsletter is not an easy task. Here are a few tips to create an attractive and compelling email newsletter. Catchy and striking title: If the subject line and title of the newsletter is catchy and attractive, it will surely increase your click-through rates and increase sales. Choose relevant topics: Get a clear understanding of your target audience and create content that identifies their issues and recommends solutions for the issues. Make the content original and unique: People will choose your newsletter only if the content is unique and fresh and unique. Ensure quality in content: Consistently ensure the quality of content in your email newsletter as poor design and grammatical errors can damage your reputation. So, always edit and proofread the articles in your email newsletter and add relevant images. Write in such a way that you are talking to your reader: You need to remember that although you may have several thousand subscribers, your newsletter should talk to each of your readers in a very personal way. Hence, try to give a personal touch to your content as much as possible. Use words such as 'you' instead of referring to your subscribers as “readers.” Make it easily readable: Make the content easily readable. Break the content into small chunks so that it becomes easier to go through your newsletter. Use bullet points, add subheadings, highlight important information and use short sentences and paragraphs. Inform your readers, do not advertise: People usually subscribe to email newsletters because they want to learn about your company and the products you offer. However, you should never consider your newsletter as an instrument for massive advertisement of your products/services. Provide incentives: Offer rewards and incentives to your existing and potential subscribers. This could be just simple shout outs or products that are relevant to your business. This would not only show your appreciation to your readers. They would also continuously support you and may share the email newsletter with their friends, relatives or acquaintances. Listen to your subscribers: Be sure you listen to what your readers or subscribers say. Collect feedback from them and address their queries. Create a schedule and stick with it: Create and stick to a schedule so that you can send a newsletter a week or once a month. However, do ensure that you are providing important information. Zyxware offers you premium content development services including Social media content, SEO website content, blog posts, E-books, Newsletters, Press releases, videos, email campaigns etc. Our content development services are customized to your specific business requirements. Backed by our team of talented and versatile writers, we identify what kind of content can do wonders for your business. If you are planning to outsource your content development services to a firm, then do get in touch with us. We are there to help you out! Content Development Content Marketing Leave a reply Your email address will not be published. Required fields are marker *
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on 20th July 2015 / by nayanathara
To write an interesting blog post, what you need essentially is an excellent idea or topic, correct spelling and grammar, and a powerful mastery of the essay form. However, if you want to write a wonderful blog post, one that has the 'Wow factor', you have to go a little further. Here are a few tips on how to write informative and engaging blog posts: Attract your audience with the first sentence: This is the toughest part in writing a blog post. The first sentence should be able to capture the attention of the reader, and at the same time, give them information about what the post is all about. So, you can begin your blog post with an interesting quote, statistics, story or a riveting question. Edit the content and make every word & sentence count: Edit the copy, take off the excess content and make each and every word and sentence add value to your copy. You can include additional information to substantiate your opinions or arguments. Make your sentences short, clear and crisp: Keep your sentences short and crisp. Refrain from using too many adjectives and adverbs. Use simple and precise words: Do not use long-winded words and complicated jargon as it makes the blog post appear pretentious. Use words that expresses your idea clearly and can be easily understood by the layman. Sprinkle a few pop culture references, if possible: Pop culture references make your blog post more interesting. This allows the audience to identify with you and makes you likeable. However, be careful when using these references. Make your blog post unique & relevant: There may be several blog posts written on the same topic as yours. However, what is important is the originality of your blog post. So, ensure that your blog post is 100% original. Punchy conclusion: Summarize all your important points in the conclusion and make it interesting by adding a thought-provoking question or call-to-action. What ultimately matters is writing blog posts that are compelling, informative, and original enough to keep your visitors coming back to your site for more. Zyxware offers an entire gamut of content development services, including articles, blogs, press releases, promotional web content and viral marketing content perfectly tailored to meet the specific requirements of your business. With our qualified and experienced team of content developers, we create information-rich, persuasive copies that is suitable for your audience. Over the years, we have delivered content writing services for various industries, including healthcare, education, finance and art websites. For more information regarding our content development services, please get in touch with us. Content Development Content Marketing Leave a reply Your email address will not be published. Required fields are marker *
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on 20th July 2015 / by nayanathara
Your web content speaks volumes about your organization. Having a well-written, compelling copy on your website is one of the most essential things you can do for your business. Although content development is a time-consuming process and requires a bit of effort, a copy free of any errors is one of the best PR tools for your business. Good copy will not only help to get back links but also enhance the reputation of your brand. Given below are some tips that will help you write better content. Identify the objective of the content: It is important to have a clear idea of the goal your content i.e. the real purpose of the article you are writing. You need to know if the real objective of your article is to explain the functioning of a product or enhance conversions and build brand reputation. If you precisely know your goal, it will help set the tone for the everything that follows. Decide on your target audience: You should know the kind of people you are targeting. This would help us frame our article effectively and determine the suitable style of writing. Put yourself in the reader's shoes: Get a clear understanding of the mindset of the audience as you are preparing the content for them. Put yourself in the shoes of your customers and write just like they would. Avoid technical jargons. Avoid distractions that come in the way of writing: While writing, please log out of Facebook, Twitter or Youtube as you would find it unable to focus on your work and your content may sound rather fragmented. Only include what’s necessary: Include only the relevant information that supports your objective. If you include unnecessary information, your audience will get completely confused and it will lead them away from the intended goal. Write first and do not self-edit: Writing and editing are two separate phases in the content development cycle. You should never attempt to do both at a time. You need to concentrate on what you are writing first and then get someone else to edit your article/blog. Use crisp, short sentences: Simple, clear and short sentences would help readers clearly understand your message. Refrain from using complex vocabulary. Use clear, direct titles: Write striking and persuasive titles that easily convey the objective of the article to the readers and the search engines. Make your text scannable: Use bullet points, numbered lists, white space and short paragraphs to make the text scannable. Read aloud your content: To improve the quality of your content, read it aloud before publishing it on the web or handing it over to the customer. This will help in identifying last-minute errors before publishing it. Read the content backwards: To ensure that your content is devoid and misspellings, scan your copy backwards. This will enable your brain to see words that are misplaced or out of context. Zyxware offers you a complete host of content development services including banners, flyers, press releases, blogs, articles, forums, web content etc based on your specific business needs. With our content development services, we help you achieve your critical business objectives, generate more traffic to your site, improves search engine ranking and increase your leads. We prepare search engine optimized website content that also appeals to your target audience. By using a crisp style of presentation, deeply researched information, highighting the key advantages of your products/services and a persuasive "call to action", we give your marketing campaign an edge over your competitors. To avail our content development services at absolutely cost effective prices, please get in touch with us. Content Marketing Content Development Leave a reply Your email address will not be published. Required fields are marker *