App Development
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on 17th December 2018 / by jake.rheude
Next time you’re in a crowded location, count out ten people. Eight of them will have used a mobile device for online shopping, and at least three will do all their online shopping solely on that mobile device1. If you’re an e-commerce store owner, the eight are great news. However, those three might be giving you some anxiety because you’re not sure the best way to reach them. You’ve heard about the promise of mobile apps and the benefits of a responsive website but aren’t sure where to put your development dollars. Not to worry, we’ll look at the core features of each and give you some suggestions that’ll make the choice a bit easier based on your brand and target markets. What’s Up with Native Apps? You’re probably familiar with apps on your phone, whether they’re called mobile or native apps. A native app is one that was built specifically for an operating system and sometimes is adjusted for an individual device. Such development enables the app to use the specific hardware and features of the mobile device, like its accelerometer, GPS, email, social apps, camera, and more. For an e-commerce brand, an app can be both an online store and a way to view a customer account. Your user will fire up the app and have access to their order history, current order status, and be able to shop your store, among other things. It can be anything from Amazon’s app to your local veterinarian’s app that allows you to refill your pooch’s flea prevention with just a click. The wonderful thing about an app is that you can completely control it. You get to set up the entire user interface, options, notifications it delivers, and so much more. Because an app is downloaded and tied to a specific account, it means you can collect a lot of customer data and show that individual user the offers and coupons most relevant to them. Personalization is at the heart of this interaction, which could increase your chance of sales. The other major benefit is that apps can automatically deliver information to your users, such as deals. Notifications are easy to view, and a single click gets them right to your content. Plus, if you combine this with email marketing, you get multiple chances to reach someone with a personalized offer. The big downside with an app is that you must create multiple versions for different operating systems, and sometimes different phones. There’s a whole lot of testing, and it is continuous. You must ensure the app works on all platforms whenever you make an update and review it across impacted devices whenever there is an update to a major operating system. Two requirements for an app to be successful are: It has to work whenever the user clicks, andYou have to make a compelling enough offer that they open your app consistently.Does a Responsive Website Make Sense? Responsive design is among the most favored design styles right now because it allows you to create once for any screen size. In this architecture, your website automatically arranges itself based on the width of the browser. It prioritizes content and moves things around when you’re working on a mobile device and makes the layout appear as clean and useful as possible. The great news here is that this is automatic once your site is live. You use rules to define how this all reacts, and the site takes care of the rest. It allows you to build once for use on any browser of any size. It’ll even respond when someone on a PC has their browser window maximized or smaller. Dynamic movements can be difficult to plan out, so there’s plenty of testing before your site goes live. The good news is that you don’t have to do much testing and reconfiguring once you’re happy with it. The main testing elements are when you decide to incorporate additional content, plugins, or pages with your website — you want to make sure that new chatbot doesn’t block photos on the mobile version while also isn’t too small to be seen on a desktop browser. For today’s apps, there are a variety of plugins that you can use for things like shopping carts. However, in general terms, it will usually be easier for you to add new features and support for third-party tools on a website because there’s less custom code. Shoppers will appreciate the fact that they don’t have to download a specific app to see your content and that they can buy however they want. If they see something on their phone but aren’t comfortable using a credit card on it, they can simply navigate to your site on their laptop and make a purchase. If you’ve got customer accounts where they can sign in and save a shopping cart or items to a wish list, you’ve just made it that much easier to make a purchase on a preferred platform. The major downside for a website is that it isn’t as interactive as an app and you can’t always support things like gestures or advancement movements through the accelerometer. You’ll also have to get people to sign up for emails to broadcast to reach them; there’s no inherent messaging like you get on an app. How Do You Pick What’s Best? Two factors guide the decision for a responsive website or an app: money and audience. If you can afford the development of a custom app, and you have an audience that has demonstrated a desire to shop on an app, then that’s definitely a good reason to go for it. The cost for developing your own app will depend on your requirements. Beyond that initial cost, there’s another thing to consider about your app: not everyone is going to download it. If one of your brand’s core cultural aspects is exclusivity, then that’s great. If not, you’ll have to get a website anyway, and it’ll most likely be responsive. Responsive websites are relatively inexpensive and, today, there are plenty of tools and services you can use from third parties to do things like improve your shopping cart, add lookbooks, link to CRM and order management tools, and much more. For your app, some partners have APIs that you can use, but you’ve got more custom development here too. A responsive website is always a must-have in today’s environment. A great app is a perfect way to maximize sales through direct personalization if you can afford that development pricing and have a hungry audience. Reference 1. https://www.statista.com/topics/1185/mobile-commerce/ App Development Ecommerce Responsive Design Leave a reply Your email address will not be published. Required fields are marker *
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on 25th January 2018 / by gloria.kopp
The realm of app development has grown tremendously in recent years, and the creation of an app is now well within the reach of any business, regardless of their size or budget. There are several mistakes that can potentially be made in the process that can lead to problems, costing a business time and money, among other things. Here are the top 8 mistakes that are most commonly made, so that you can become aware of them and learn how to avoid making these same mistakes. Not Defining the Purpose of your App Your app needs to serve some sort of purpose or solve some problem, otherwise who are you targeting and for what purpose? A purposeful app gives some level of value to its users, because it solves some problem they are experiencing. App development is booming these days, but apps without a purpose will only live to see a short and highly unsuccessful life. Overloading your App with Functions Trying to stuff too many different things into one app can have seriously negative impacts on the user experience. Although it does seem like more is better, when it comes to apps, users can get overwhelmed and frustrated when they aren't able to simply navigate and do what they need to do. It's always better to have a streamlined app that does a few tasks really well, than an over-stuffed app that is confusing and doesn't excel at any task in particular” says Deanne Rios, an Operation Manager at UK Writings. Forgetting about the End-User Developers will often only see things from their perspective – the functionality of an app, it's features, and so forth. But little emphasis is given to the person who actually will be using the app. Namely, how easy it is to navigate, how intuitive the design is and the overall experience of the end-user. With so much attention being given to the development of an app and how it works, ensuring the users are actually having a positive experience with it is immensely important. Running user acceptance testing (UAT) can help you determine how well the app is working. Not Clarifying Device and OS Support When ordering an app from a developer, it’s important that you’re specific with your requirements. One of the most important of these considerations is clarifying the device you want the app to be compatible with and the operating system it will run on. Forgetting to make this clear from the beginning can be extremely costly to both you and the developer. “By not giving a breakdown of costs in your estimate for app development, you may simply assume that certain things are included, when they may not necessarily be. The easiest way to avoid this problem is by simply laying out the entire cost of development from the start, which includes OS, version and date” says Carol Davis, an App Developer at Big Assignments. Unrealistic Schedules App development can take time, especially when it comes to optimizing, testing and making edits until you’re happy with it. Of course, you’re going to be eager during the production process because you want things to be made and launched for your business. However, you need to make sure you’re working with your development team to make sure you have a date in which you can launch that is realistic for everybody involved. With a realistic timeframe to work, the app can be developed and you can work on aspects of building promotional website pages and advertising the launch. Larry Groover, a Web Designer at Oxessays comments “Start off by being upfront about what things will cost and how much time it will take. Explain the intricacies of everything involved, in order to detail why your costs and timeline are what they are. It's never a pleasant conversation to let a client know that you're behind on your timeline or the costs will be higher than you had previously quoted.” No Feedback Before Launch The insight of others is a valuable resource, because it allows you to see things from the perspective of the consumer. Once you've been working on developing your app for a while, you'll start to go blind to the errors held in it. Having someone else review and give some feedback is an important step in seeing the functionality or the app and in catching mistakes it may have. Failing to Effectively Market your App There are endless number of apps for users to choose from and search through before they happen to stumble upon yours. So, you've got to use all of your available channels to get the word out and market your app. Social media is a great resource for this, because it's easy to connect and share with other like-minded users. Not Planning for Technical Difficulties As much as you may test your app before you launch, there is always an inevitable bug that will pop up post-launch. In these cases, it should be agreed upon ahead of time as to the course of action. By adding room for maneuverability into your schedule, you can ensure that nothing is late and everybody knows what they need to do to get things sorted, as well as how long they have to achieve completion. As with anything else, it's always best to be realistic and upfront about the complications that do and may occur throughout the app development process. Work to avoid these eight mistakes, and you should have a successful app build and launch. App Development Leave a reply Your email address will not be published. Required fields are marker *