The web evolved out of the need to deliver information to people. In its most basic form information was presented as content. The form, structure, and frequency of such content being delivered would define a user’s affinity to the entity that delivers. Over time content came to define experiences for people online, across all domains. If you had to sell something on the internet, you had to provide information about the entire ecosystem around it.
Marketing Resources | 5 min read
We can overcome the disadvantages of different data types by combining 1st, 2nd, and 3rd party data to optimise accuracy and scalability. It is also critical that the data used for improved and efficient segmentation is secure, private, and comes from trusted data providers.
Digital Marketing | 7 min read
As a marketer, the primary task at hand is to undertake initiatives that increase the revenues of the organization. This involves a heavy dependency on digital technology, which if properly utilized can lead to huge gains. Unfortunately, even criminal elements are able to tap into the growing volume of data and transactions on the web, leading to an environment that is tricky to navigate through for continued business growth.
Case Study - How The News Minute Launched a Membership Site to Foster Community & Build a Sustainable Media Business
Case Study | 8 min read
The News Minute is a website that reports and writes on Indian issues with an exclusive focus on the 5 Southern states. Covering the truth and stories of society, TNM aims to cover trustworthy news without confining journalism behind a paywall. Then, how is it possible to cut noise in the digital landscape, where countless sources battle for the audience's attention, yet, create a sustainable revenue model for their independent media business?