Gopika Krishnan

Manappuram Finance Limited, a prominent NBFC in India, sought to enhance its website’s lead generation capabilities by implementing a secure and user-friendly “Enquire” form. The objective was to provide a seamless customer experience while ensuring data authenticity through OTP verification and reCAPTCHA, in line with TRAI guidelines. A key challenge was limited QC access to the client-managed Lead Management System (LMS), which made it difficult to validate form submissions end-to-end. The team overcame this by collaborating closely with the client, using real user data, and coordinating joint testing efforts. As a result, the form was implemented successfully, achieving a defect-free, secure, and scalable solution that improved customer trust and significantly boosted lead generation.