Nine Essential Google Search Operators for SEOs and Content Marketers 2021

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What is Google Search Operator?

Google search operators are a mixture of words and symbols that enhance the search results. Google search operators are handy to both content marketers and technical SEO consultants.

In this article, we will discover advanced search operators and examples and how you might use them.

Below are the advanced Google Search Operators:

Advanced search operators help to narrow searches and then deeper into the results.



1. Cache:

By using the Cache search operator, we can find the most recent cache of that specific website.


2. site:

site: operators helps to limit the Google results to those from a specific website that we mentioned.


3. intext:

This operator is more global in that it allows you to find terms showing up in any area of the webpage, such as the title, the page itself, the URL, and elsewhere.

intext:” term”


Intext:”zyxware technologies”



4. related:

This operator helps to find out the websites related to the target website. Majorly works for larger domains.


5. inurl

This operator helps to identify web pages in which a particular word or term is in the URLs.

inurl: search word


inurl:Digital Transformation

6. intitle:

Same as inurl, it helps to find the web pages from a specific word, but here it’s not from the URL but the title.

intitle: search word


intitle:Digital Transformation

7. - (minus operator)

This - (minus operator) is used to exclude any specific term from the search results. Put this  - minus operator in front of any search term to omit that word from the search results.


zyxware -digital transformation

8. filetype: 

This operator helps determine the results that match specific file types such as pdf, ppt, doc, Xls etc.


“Digital Transformation” filetype:pdf

9. “Search term”

This double quotes search operator helps to get the exact match of that search term.


“digital transformation”


The above mentioned are the top using search operators in 2021. There are many more on the list. And also, we can use the combinations of these operators to narrow down the results. For example, by combining the operators like site: and “search term”, we will get the specific results on that domain.