Building Multi Country Hybrid Store using Drupal and Shopify
BY harikrishnan.v
1 year ago
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Drupal and Shopify are best of two worlds. Drupal is one of the most popular and robust content management systems on the planet. Immense digital marketing capabilities of Drupal make it widely acceptable among digital marketers. On the other hand, Shopify is one of the best cloud based ecommerce system for SMB. Leveraging the strengths of these two can bring in great results. Here we will describe the advantages of developing a hybrid Drupal-Shopify store.

Let’s explore the use case we conceptualized in Quick implementation of ecommerce store with Drupal and Shopify:

John’s boutique has a Drupal website and an ecommerce site catering to US audience. As part of his market expansion strategy, John decides to open up stores catering to Australian and French audience. He would love to continue with the existing model of listing products on Drupal platform and placing orders through Shopify. By doing so, he will be able to utilize the digital marketing capabilities of Drupal and order management capabilities of Shopify. But while moving forward, to make this job easy, he needs a more integrated model where Drupal will take care of product catalogue listing for all countries and Shopify used only for checkouts.

The Strategy

Content in Drupal + Checkout in Shopify = Enhanced user experience and improved store management

Drupal-Shopify Hybrid Store


In this model, Drupal and Shopify will be implemented side by side with deep integrations between them. Drupal will be the customer experience platform and Shopify will be the ecommerce system. Three Shopify licenses will have to be purchased for the same.

Implementation Model

The current Drupal implementation continue as it is. New country specific websites will be created in it using Multi site capabilities of Drupal. will continue to serve international audience and customers from US. The two newly created websites will be hosted in 2 separate domains: and Drupal and Shopify will be tightly integrated to facilitate exchange of customer data and order details. The product catalog for all countries will be displayed on the corresponding Drupal platform and customers will be diverted to concerned Shopify platform during checkout process. After checkout and payment, they will return back to the Drupal platform. Customer data from Shopify will get stored on Drupal platform and customers can use Drupal for viewing their order details. Country specific landing pages and product pages will be created in Drupal platform to ensure personalized content delivery based on customer location.

Customer Journey built for US customers will also serve for international audience. and will cater to the customers from France and Australia. Based on the Geo IP of customers, customers will visit the country specific portal to view products and place the order. Alternatively, customers can also be prompted to access country specific stores directly. For instance, when a customer from France lands on , there he will see a message prompt that this is a global store and if he wish to visit the store for France, click a button. Once he does that, he will be taken to the newly created website, created using multi site capabilities of Drupal. He can explore the product details there and when he proceeds to checkout, he will be taken to Shopify store of France for payments. Once the order is completed, he will be taken back to Drupal platform itself. Thereafter, he can login to the Drupal platform to access his order details.

Technology Ecosystem

  • Drupal will act as the backbone of this system where all product and customer data will be stored. Different counties will have concerned landing pages and product pages.
  • Shopify stores will be established for all countries. However, customers will use Shopify only during checkouts.
  • Country switcher will be enabled on Drupal platform to divert users based on their countries.
  • Payment gateways will be integrated to Shopify stores as checkout happens here. Each country will have separate payment gateways.
  • Shipping providers will be integrated to Drupal system from where orders are passed.
  • Personalization and Marketing Automation systems will be integrated to Drupal to deliver a personalized marketing experience.

Store Management

Inventory and Product Catalog Management

Inventory across different Shopify stores can be synchronized as well as maintained separate. Usually the product SKU’s will be different for different countries. Product catalog details like description, features, images etc. needs to be updated on Drupal platform. Pricing and tax rules will be configured on Shopify platform.

Order Management

As soon as the order is confirmed, the Shopify will send that order to Drupal system. It is from the Drupal system, the orders are passed to shipping providers.

Customer Management

Customers can be provided dashboards on Drupal system. This will help all users to access from a single point and it ensures unified customer experience across all countries.

Marketing Management

As all the data is available on Drupal platform, marketing automation systems and personalization systems can be integrated to Drupal.

Advantages of Drupal Shopify model

Less go-to-market time

As there are not much developmental efforts when compared to traditional implementation, e-commerce portal can be made live in short span of time.

Low upfront investment

As Shopify delivers its service as a monthly subscription and there is not much developmental efforts needed, upfront investments are on the lower side.

Reduced infrastructure risks

As the ecommerce system is handled by Shopify and is a proven one, merchants no longer have to worry about it.

Up-to-date ecommerce system

As we are using SaaS based ecommerce system, all the updates made by Shopify team will be applied to the system instantly.

Digital marketing enabled system

Using Drupal for product display will help to strengthen the digital marketing capabilities of Drupal.

Informative dashboards

As Drupal serves the purpose of a customer experience platform, the customer data will be displayed on Drupal dashboards. Since the inventory management happens on Shopify, the Shopify dashboards will display inventory and sales data.

The model described above can be used for implementation of Multi Country portal when the budget and go-to-market time are on the lower side. Want to know about other ecommerce platform possibilities?Shopify is a generalized ecommerce system that is built for the masses. If the ecommerce features needs to customized based on business needs, we recommend to go with Drupal commerce itself. Even though the upfront investment and go-to market time are on the higher side, it delivers a scalable and customizable platform that will be a true asset for any growing business.

Zyxware Technologies from its inception in 2006 has built scores and scores of ecommerce stores for our clients worldwide. We design and build sites customized to each business requirement, giving visibility to their unique value proposition and the audience they are catering to. To know more get in touch with us.



on 30th November 2015 / by nayanathara
Staying ahead of your competitors in today's fast-moving markets is not an easy job. Your competitors might be continuously releasing a host of better products and adopting the latest technologies and aggressive pricing strategies. In this scenario, your success is determined by pricing intelligence – and this has to be accurate and completely up-to-date. Online shopping has created a strong sense of consumer empowerment by giving the consumers a range of choices and making it easier to for them to purchase things. Moreover, it has also triggered the trend of comparing the product prices and making the final decision to buy the product on minimal margins. Compare prices, double your e-commerce sales Price comparison is an innovative concept that has dramatically transformed the E-commerce industry. Price comparison tools or price crawlers or shopping robots, employ crawling techniques or web data extraction to automatically scan web pages and retrieve the prices of a product. In this way, a price comparison tool helps to fetch a significant amount of product and pricing data and uses Data intelligence to display the data feeds. So what you ultimately get are real-time price updates, helping you stay on top of your game. Comparison shopping engines: What do they exactly do? Comparison shopping engines (CSE's) such as, and PriceGrabber give ecommerce merchants the opportunity to attract new customers, increase sales, and go head-to-head against the competition. Comparison shopping engines gather all kinds of information about products from the participating retailers including the pricing, which is displayed on the results page when a shopper enters his/her search query. This enables the shoppers to compare the price offered by each retailer and the shipping options and ultimately select the retailer that offers the best overall value. Benefits for businesses: Gives your business a competitive edge: Pricing is always the crucial factor in making a buying decision. By using price comparison tools, business owners can maintain a check on prices offered by their competitors. You can even create a promotional strategy such as providing discounts or revalue price points to attract a lot more consumers. Pricing Intelligence: Price Intelligence offers you greater visibility into the pricing of your competitors as well as the array of products that they offer. It also helps you make significant pricing decisions and building pricing strategies that are lucrative for your business. Analysis of current market trends: With comparison tools, the current market trends can be analyzed. The positives as well as the negatives can be accurately assessed and improvements can be made accordingly. Effectively track consumer buying patterns: Price comparison tools can be used to effectively track the buying patterns of consumers. This enables business owners to find out the impact on the existing consumers, how to draw new ones and what is essentially needed to enhance the traffic for their products and categories. Improved customer services: To stand out in the market, you need to have a better customer service. Using product and pricing data, customer service can be invariably improved. Benefits for customers: Whenever you’re buying any product, particularly expensive ones, it’s always best to do a comprehensive research and comparison of prices so that you get the right products at the right price. Price comparison tools give consumers a tremendous amount of bargaining power. Besides, it enables shoppers to get the best deals and save a significant amount of money. Here's something worth thinking about... Today, price comparison sites are mushrooming in every nook and corner of the world wide web. So, if you are on the lookout for cheaper products and services, and want to shop pretty quickly, then price comparison tools offer plenty of choices for you. But this is just one side of the coin. Is it a good idea to display competitor prices on your e-commerce site? Does it involve serious ethical issues? Think before you take the big leap! Be part of the discussion and share your valuable comments on the same. References: How to Save Money With Price Comparison Tools Five Best Price tracking tools The 11 Best Shopping Apps to Compare Prices Costly comparison How do comparison shopping sites make a living? An update Ecommerce Price crawler Price comparison tools Leave a reply Your email address will not be published. Required fields are marker *

on 02nd December 2015 / by Moses Raymond
The online e-commerce and retail websites are growing at a super fast rate and are evolving into better sites constantly. As consumers expect to get newer and better experiences every time they shop, the technology driving these sites too needs to be growing and evolving simultaneously too. This will ensure that the modern shopper is given a whole new shopping experience with every trip to the online store. In its latest version, Drupal 8 has made adequate changes and additions to its platform to elevate the engagement level with the consumer. Drupal ecommerce sites have the innate capability of merging commerce and content, ensuring that the customer goes through a wholesome content-driven experience. Being an open source system, Drupal Commerce is extremely customizable and a dedicated e-commerce framework which allows the user to tailor the website design in terms of the structure and design. Why Drupal Commerce? Stores that have a huge inventory of colours/sizes/options benefit a lot when using Drupal commerce for their website, as it allows quick and easy expandability and maintenance is hassle-free. Ease of billing and shipping is an advantage as every SKU is allotted as a separate node, which means that every field has a different weight and spec. Robust features such as promo codes, discounts, tax calculations etc. are extremely easy to add to the framework. With the inclusion of shopping cart and checkout process, Drupal Commerce is a totally integrated package. Store makeovers for older establishments and additions/improvements for better functions make Drupal commerce completely future-proof. Drupal 8 is a focused mobile-ready platform that has been built and upgraded as per the changing technology and increased use of hand-held devices like mobiles and tablets. This mobile-first approach is expected from a first-rate platform like Drupal 8, as the future of ecommerce literally lies in the hands of the consumer. Laptops and personal computers lag far behind while considering the usage of mobile phones for access to shopping sites. Drupal 8 has game-changing features which augur well for the future of commerce: Improved loading speed: Drupal 8 has reduced the front-end usage, drastically boosting the loading speeds. This also aids in retaining traffic and decreasing the bounce rate. Mobile toolbar: The administrative toolbar has made access to the various areas of the site easier, while collapsing icons allows vertical orientation for small sized screens. Responsive Theming: As per the use of the devices, whether it is a laptop or a mobile, themes like Stark, Batik and Seven, make automatic size changes to elements and blocks. These features are responsible for making Drupal 8 a winner in all departments and has paved the path for the future of commerce for mobile users. Developers are bound to take to Drupal 8 in a flash, and that’s the sole reason why Zyxware has focused on this fascinating development in the world of web development. Call us to know more about our Drupal development services and ensures that your ecommerce site has the winning edge of Drupal 8 that makes customers happy. References: Drupal 8 is Mobile-first, Global ready Ubercart Vs Drupal Commerce – Which Platform Should eCommerce Owners Choose In 2015 The Future of Commerce on Drupal 8 (and beyond) Drupal Development services Drupal Development Drupal 8 Ecommerce Leave a reply Your email address will not be published. Required fields are marker *

on 21st December 2015 / by Moses Raymond
Ecommerce is evolving at lightning speed and so is the technology that backs it. Recent surveys have pointed out that the dependence on physical purchases for certain products and services will significantly reduce in the coming years, and by 2018, 50% of the world’s population would be part of the online shopping revolution that is sweeping across the globe. In the coming years, ecommerce businesses will have to work smarter to devise newer ways of gaining and retaining customers with better strategies and attractive offers. As 2015 comes to a close, let us look at the ecommerce trends that are expected to rock the New Year. Evolving Buying patterns and behaviour: ecommerce businesses will have to dig deep into their historical data and analyse their customer’s behavioural pattern with regard to: What drives their buying decisions? What do they search for? Why do customers search the way they do? Once this analysis is done, organizations will find it easier to hold the customer’s attention and drive them towards decision-making. This could also lead to a tremendous increase in sales. Mobile-way or no-way: As an organization, you might have already taken the step towards making your website mobile-friendly. If not, it isn’t too late to do so as your potential customer is already a mobile user, and it is the best way to reach and influence his buying pattern. As per the statistics, around 5 billion individuals around the globe own a smartphone and is gravitating towards m-commerce. By 2017, 50% of ecommerce revenue from the US is expected to come from mobile shopping. Hence, reaching out to your potential customer via his/her mobile is the way to future growth and not doing so will take away a large chunk of your business revenue away. Multi-channel Shopping: Surveys indicate that a consumer may not only browse or make purchases using a particular device but could use devices depending on his location. For example, a desktop may be a preferred device for an individual in office while the mobile may be favoured at homes or public places. In this scenario – that involves the use of a variety of channels by the customer in the shopping process - your organization would do well to device a multi-pronged strategy, thus ensuring that you do not miss out on any possible sales or engagement opportunity. The Social Media route: Mobile phones and other handheld devices have pushed the social media interaction to unimaginable levels, as social media users are not location-specific or time-specific. Social media marketing has made promotion of products and special deals as easy as making a phone call. Understand your social media options at hand and choose the best that works for your business. To understand and implement the latest ecommerce trends that will augment your business, join hands with Zyxware and explore the most viable options for your organization. We have fine-tuned IT solutions to near perfection and will be happy to partner with you in boosting your online business.To know more about our Drupal website development services, please get in touch with us. References: 7 ecommerce trends to watch out for in 2016 The 2015 Global Retail E-Commerce Index™ 5 Ecommerce Trends That Will Be Game Changers in 2016 Drupal Development services Ecommerce mobile commerce online shopping Leave a reply Your email address will not be published. Required fields are marker *
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