Powering change: Building a Digital Marketing Platform with Drupal
https://www.zyxware.com/sites/default/files/styles/user_image/public/default_images/index.png?itok=dkp9qUXZ
BY Bipasha Baijulal
5 years ago
Drupal-Solution

Over the years, marketing has dramatically evolved with the fast-changing preferences of consumers. Today, marketers are employing multi-channel digital marketing techniques to communicate with their target audience. This approach will increase the company’s digital presence; will help them gain more audience and loyal customers.

To serve this purpose, the company’s website needs to be flexible enough to be compatible with the various marketing channels. Drupal is the best choice for developing a flexible website that supports a powerful digital marketing strategy.

Here are the reasons why Drupal is an apt choice for building a digital marketing platform:

Flexibility and User-friendliness: Digital marketing involves managing and publishing large amounts of data on the website, blogs and across social media frequently. Drupal has a module called CCK (short for Content Construction Kit), which can be used to create fresh content with ease. Drupal also allows you to build Pages, Blog entries, posts, and Polls effortlessly. Drupal also allows content creators to work with Drupal websites without relying on IT staff.

Compatibility with different devices: Users access the Internet from various smart devices; for this reason, marketers need to move beyond the traditional desktop. The web applications that are deployed need to be compatible with various devices, which is exactly what Drupal does easily within the desired budget.

Digital Asset Management: Digital marketers can upload, reuse and manage digital assets such as images and video files across multiple websites from a centralized and scalable platform like Drupal. This saves time, money, and boosts productivity.

Managing a Multilingual site: The first priority for many digital marketers is localization i.e. to create a website in the local language also. However, the management of multiple sites can be a mess if not done properly. If you use Drupal CMS, you can manage multiple websites from a centralized dashboard.

Security: The major concern of digital marketers is securing their data. Drupal’s coding and security standards are unbeatable, which makes Drupal the most secured CMS.

Social media integration: Digital marketers heavily depend on blogs, forums, wikis and ratings to promote maximum interaction with customers and to drive traffic to their websites. Drupal offers a complete range of tools and modules to easily integrate social media such as Facebook, Google+, Twitter and many more, into your website.

Drupal modules allows users to login to your site using their active profiles on various social networks and lets them like, share, comment, like, and subscribe to your website’s content through the social media.

Drupal’s community is relentlessly every minute to add new modules to cater to the various digital marketing requirements. Over the past 9 years, Zyxware has built world-class, highly flexible Drupal websites for our clients across different verticals. We help businesses to develop a digital marketing platform using Drupal. To know more about our Digital marketing services, do call us today.


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on 02nd July 2008 / by webmaster
We have recently completed the development of a Drupal based College Website System. We have also successfully implemented this for one of the prestigious educational institutions in the city. Now we are ready to implement this for any other college/university who wants to have a highly scalable and flexible system at very affordable rates. If you would like us to build your school/college/university website/portal Contact Us Drupal Solution Application Development Education Alumni Portal Dileep Kumar (not verified) access_time 20 Sep 2021 - 21:52 Hello Sir, When I open cptc site scroll bar appear bottom of my PC. Please reply for this comment. Regards Dileep webmaster access_time 20 Sep 2021 - 21:52 In reply to Scroll bar in bottom by Dileep Kumar (not verified) Dileep, That must be because of your screen resolution. The site is designed to be best viewed at a minimum of 1024x768. Anoop Email list business (not verified) access_time 20 Sep 2021 - 21:52 It's very interesting to follow the developments of drupal lately and to see how the drupal themes are scaring up against the WordPress themes. Like what you've done with this college campus webpage and all the modules you developed for the theme. Thanks a lot for this blog. Jeremy Dubois (not verified) access_time 20 Sep 2021 - 21:52 I have been watching with interest the momentum that drupal seems to be building. I use wordpress on my blog but am thinking about diving in and learning drupal. Stan Brower (not verified) access_time 20 Sep 2021 - 21:52 I am somewhat new in my blogpost and Drupal skills. How do you by-pass the .htaccess redirect rules in regards to the looping issue?  AshleySc (not verified) access_time 20 Sep 2021 - 21:52 I was doing some research for my latest fashion post when I came across your lovely blog. Thank you for the information, so refreshing... and I love WordPress :) Latterkursus Peter (not verified) access_time 20 Sep 2021 - 21:52 My old college is really small with only a few hundre alumni. For a couple of years they have been searching for something that can work both as a website and alumni portal. This might be just the trick, I will pass on the link to them Software testi… (not verified) access_time 20 Sep 2021 - 21:52 Of course Drupal is the best solution for a dynamic system. If you need "scalable and flexible for future development" project I can't imagine anything better. :) How much time did it take to normalize existing modules and develop several additional modules for such a project? Will you name it a slight project? Any problems arise? Born4Holdem (not verified) access_time 20 Sep 2021 - 21:52 In reply to Drupal adaptation by Software testi… (not verified) Drupal is good for large scale projects with a dynamic system, but totally unnecessary for a small website or just a blog. Flexibility is a key strength of Drupal. It is quite difficult to learn as it was not born user-friendly, but once you master the key features, it can create amazing websites. Kreikan Matkat (not verified) access_time 20 Sep 2021 - 21:52 Drupal seems like a great fit for webpages. I wonder how it compares to wordpress in the case of plugins and upgrades? luckily there is the free blogger option too :D Omaha SEO (not verified) access_time 20 Sep 2021 - 21:52 Having the event calendar is a HUGE plus. This straight forward feature provides a big value for the community and offers a centralized place for activities to be scheduled. Expandable cor… (not verified) access_time 20 Sep 2021 - 21:52 I agree that Drupal rocks. The security provided is pretty awesome and although the add on's arent in the league of Wordpress, the platform is more professional in my opinion! Yaro Starak (not verified) access_time 20 Sep 2021 - 21:52 I'm currently using WP for my blog, but Drupal's blogger option looks tempting. I'm concerned about the options though...will I still be able to do everything I do with WP on Drupal? webmaster access_time 20 Sep 2021 - 21:52 In reply to Drupal vs. WP for blog? by Yaro Starak (not verified) Hi, Drupal may be not as user friendly as Wordpress. But its feature rich and can definitely meet your needs by a wide margin. :-) Cheers Team Zyxware Emprestimo Pessoal (not verified) access_time 20 Sep 2021 - 21:52 Cool! I am researching the stuff about Drupal. You say that it is not as user friendly as Wordpress? Why is that? Bathroom Suite (not verified) access_time 20 Sep 2021 - 21:52 While I'm sure the wordpress vs drupal argument will rage on but for me Wordpress is a lot cleaner and less bulky. I do agree that you see some very nice Drupal templates out there now. elle. sandalias (not verified) access_time 20 Sep 2021 - 21:52 I'm using WP for my blog too and some friends told me aobut drupal, what i have many questions about his operations. Is really better than WP?, easier?, What do you recommed me? Thanks for the post blagues (not verified) access_time 20 Sep 2021 - 21:52 excellent article, thank you joao (not verified) access_time 20 Sep 2021 - 21:52 In reply to excellent article, thank you by blagues (not verified) exelent article check cashing … (not verified) access_time 20 Sep 2021 - 21:52 Great stuff, thanks! Jacob Angel (not verified) access_time 20 Sep 2021 - 21:52 Most of the work I've done on sites has invlolved either static HTML or, more recently, WordPress. But I just got asked to give a quote for a site that will involve both a forum and mebership, and I've heard good things about Drupal for such sites. I like the college site you did, and plan to keep reading; I'm iffy about taking on a new technology with a brand-new client, but the money for this project would be nice right now! Thanks, Jacob Angel darren (not verified) access_time 20 Sep 2021 - 21:52 When my wife's blogger blog became popular, we were having a hard time choosing between wordpress and drupal. Eventually we settled on drupal for its security and advanced scalability features. It's been great so far :) dictionnaire (not verified) access_time 20 Sep 2021 - 21:52 excellent article, thank you bathsrooms (not verified) access_time 20 Sep 2021 - 21:52 In reply to excellent article, thank you by dictionnaire (not verified) I have used TinyMCE I dont rate it high but does anyone have any more suggestions on editors?? Sam Chicago Realtor (not verified) access_time 20 Sep 2021 - 21:52 I still using Word press but I have been reading so much about drupal, so I am thinking to change to drupal. I will let you know how I feel in a couple of weeks. James hamilton (not verified) access_time 20 Sep 2021 - 21:52 This is a great site the article has been very very helpful and i would recommend it, and some good points have been made here, this what blogging should be about. Design Inspiration (not verified) access_time 20 Sep 2021 - 21:52 Drupal is one of the best CMS software out there, and I'm glad to hear you're using it for an educational system. It'll work out great for you, I have noticed that it has been quite successful for bigger businesses, while smaller business use WordPress. I don't have much experience using Drupal, but I did help someone with a problem they ran into while using it. Jey (not verified) access_time 20 Sep 2021 - 21:52 How much do u charge if I require to build a website for my college, similar to the one developed for Central Polytechnic College? webmaster access_time 20 Sep 2021 - 21:52 In reply to How much do u charge if I by Jey (not verified) Hi Jay, The rates will depend on the actual amount of work required for the project. Somebody from the marketing team will be contacting you to get more detials Regards Team Zyxware electronics (not verified) access_time 20 Sep 2021 - 21:52 I have experience working with both CMS systems, I think WordPress is more user friendly and is much simpler than Drupal, but it doesn't make it better. I use WordPress CMS on my cordless phones blogs and it is very simple to work with. I add and edit multiple phones articles everyday with the click of a button. And Drupal is for more experienced users and it is more bulky and has more advanced features. I think running Drupal CMS on college's portal is super great and will bring long time benefits to the students. Peter - home phones, business phones and cordless phones expert. Thank you Unique Article… (not verified) access_time 20 Sep 2021 - 21:52 What is the difference between developing a website using Drupal compared to developing one using php? Is it easier, or is it a kind of framework based around a language like php? Cheap Hotel Deals (not verified) access_time 20 Sep 2021 - 21:52 great info.. thanks for sahring info on drupal.. was able to gather still more info abt it and upgrade my knowledge of it!!! amber (not verified) access_time 20 Sep 2021 - 21:52 I prefer Wordpress to Drupal, it's a little easier Istria (not verified) access_time 20 Sep 2021 - 21:52 If you are handy with drupal, you can build your own alumni portal and edit the modules by yourself burçlar (not verified) access_time 20 Sep 2021 - 21:52 Drupal wont be a half of wordpress , wordpress rulez! Bottled Water (not verified) access_time 20 Sep 2021 - 21:52 Drupal is powerful for this kind of stuff. You might also consider Wordpress. We're using it for the redesign of out water site - it's been working great and almost finished! Fen (not verified) access_time 20 Sep 2021 - 21:52 Although is slow, Drupal is better than Wordpress. Anyway, it depends on the user's hability...wordpress is more user friendly than Drupal. çiçek sepeti (not verified) access_time 20 Sep 2021 - 21:52 it was very useful for someone learning about Drupal social bookmarking (not verified) access_time 20 Sep 2021 - 21:52 Many thanks for putting this up. I have recently been hired to redesign a college website and have decided to use Drupal, which I am new at. One issue I have run up against is that the school uses Datatel and I have not figured out a way to integrate that with the web site I am creating, other than having to Datatel push a bunch of data into a MySql database, which is not an ideal solution. Anything else you have to offer in the way of specificity as to how you integrated the two would be greatly appreciated. patricashok (not verified) access_time 20 Sep 2021 - 21:52 I am very new to Drupal..i am getting knowledge throught this kind of post...thanks for the post. John (not verified) access_time 20 Sep 2021 - 21:52 very usefull for colleges and other Acadamic-Centeres.. well done--'Central Polytechnic College', thanks for your effort... Anonymous (not verified) access_time 20 Sep 2021 - 21:52 I like the college site you did, and plan to keep reading. cure for snoring (not verified) access_time 20 Sep 2021 - 21:52 Now a day’s not only the professional institutions but also the educational institutions are making use of the drupal sites and I think this is only because they are very good in performing their own task perfectly.
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on 02nd August 2012 / by Anoop John
When you want to move a Drupal site from one hosting server to another you have to ensure that the site works the same way on the new server as it used to work on the old server. There is no real fool proof way of doing this other than to meticulously document all the custom aspects associated with setting up the site and verifying it on the new server. The following is a checklist of information you have to collect before you move your Drupal site from one server to another. Drupal Solution Checklist Migration
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on 22nd August 2012 / by Anoop John
Ecommerce used to be the preferred ecommerce solution for Drupal before Ubercart came into the picture. We recently worked on upgrading a Drupal 5 site with Ecommerce to Drupal 7 with Ubercart. The challenge with this upgrade was that the source data existed only in the D5 database and the corresponding code to programmatically access the ecommerce data was in D5 as well while the destination tables existed only in the D7 database with the corresponding code existing only in the D7 database. The solution we went with was to go for a full SQL query based migration to copy over the Ecommerce data from its tables to the Ubercart tables. Drupal Solution Drupal Upgrade Data Migration Drupal MIgration Ubercart