Powering change: Building a Digital Marketing Platform with Drupal
https://www.zyxware.com/sites/default/files/styles/user_image/public/default_images/index.png?itok=2YmREnrP
BY Bipasha Baijulal
2 years ago
Drupal-Development-services
0
comments comment

Over the years, marketing has dramatically evolved with the fast-changing preferences of consumers. Today, marketers are employing multi-channel digital marketing techniques to communicate with their target audience. This approach will increase the company’s digital presence; will help them gain more audience and loyal customers.

To serve this purpose, the company’s website needs to be flexible enough to be compatible with the various marketing channels. Drupal is the best choice for developing a flexible website that supports a powerful digital marketing strategy.

Here are the reasons why Drupal is an apt choice for building a digital marketing platform:

Flexibility and User-friendliness: Digital marketing involves managing and publishing large amounts of data on the website, blogs and across social media frequently. Drupal has a module called CCK (short for Content Construction Kit), which can be used to create fresh content with ease. Drupal also allows you to build Pages, Blog entries, posts, and Polls effortlessly. Drupal also allows content creators to work with Drupal websites without relying on IT staff.

Compatibility with different devices: Users access the Internet from various smart devices; for this reason, marketers need to move beyond the traditional desktop. The web applications that are deployed need to be compatible with various devices, which is exactly what Drupal does easily within the desired budget.

Digital Asset Management: Digital marketers can upload, reuse and manage digital assets such as images and video files across multiple websites from a centralized and scalable platform like Drupal. This saves time, money, and boosts productivity.

Managing a Multilingual site: The first priority for many digital marketers is localization i.e. to create a website in the local language also. However, the management of multiple sites can be a mess if not done properly. If you use Drupal CMS, you can manage multiple websites from a centralized dashboard.

Security: The major concern of digital marketers is securing their data. Drupal’s coding and security standards are unbeatable, which makes Drupal the most secured CMS.

Social media integration: Digital marketers heavily depend on blogs, forums, wikis and ratings to promote maximum interaction with customers and to drive traffic to their websites. Drupal offers a complete range of tools and modules to easily integrate social media such as Facebook, Google+, Twitter and many more, into your website.

Drupal modules allows users to login to your site using their active profiles on various social networks and lets them like, share, comment, like, and subscribe to your website’s content through the social media.

Drupal’s community is relentlessly every minute to add new modules to cater to the various digital marketing requirements. Over the past 9 years, Zyxware has built world-class, highly flexible Drupal websites for our clients across different verticals. We help businesses to develop a digital marketing platform using Drupal. To know more about our Digital marketing services, do call us today.


RELATED ARTICLE

close

on 17th August 2015 / by Nisha.Oommen
The Internet has rapidly revolutionized the way websites are designed and developed. From its conception in 2001, Drupal has become the Content Management System (CMS) of choice for enterprise level websites and web applications. Drupal can be compared to building blocks. For e.g. it might not be so hard to build a house but to build a custom built house fully loaded with the latest gadgets, it is best to meet an architect. In the same manner, to get the full potential of Drupal for your Drupal website, it is advantageous to hire a Drupal website developer! Some of the key tips to getting the right Drupal developers are: Experience in the Drupal industry: There is a learning curve to Drupal. So, having a developer experienced in Drupal really counts. Especially if you have a short project deadline, there is lesser time for trial and error. Website and Portfolio: Check out the Drupal developer’s website and portfolio. It is a clear indicator of what they do and the kind of websites they have built. Hire a Drupal developer who knows how your industry works and its users: A Drupal developer who is knowledgeable about the client base of your industry and its various workings is a definite plus, though not a deal breaker. Contributor to the Drupal Community: A Drupal developer who has contributed back to the Drupal community will be better able to evaluate whether your objectives match any of the thousands of contributed modules and themes and work towards a solution that best suits your requirements. Other things to keep in mind are: Scope of the project To get a Drupal website built, analyse what exactly is it that you want in your website? Is it intended to be a forum, a search engine, an e-commerce site, a website for your organization or do you want a combination of some or all of these on your site .Set out some well-defined objective for the Drupal developers to work on. Your requirements should include a list of features and functionality that you want on your website. Support and Maintenance Drupal websites are easy to install and manage. But make sure you talk with your Drupal developer about support and maintenance for your Drupal website. It is good to have a dedicated resource for real-time communication and problem-solving. Of course time and budget will play a crucial role in the scalability of the Drupal project. Zyxware Technologies is one of the leading Drupal companies in India with offices in the US and Australia. Established in 2006, Zyxware has a highly qualified and experienced team of Drupal developers, user interface designers, and web analysts who design and develop high-traffic, enterprise scale websites that require sophisticated functionalities. Zyxware offers you expertly coded websites that incur less maintenance costs and is easily upgradable to the latest Drupal release. If you want more information about our Drupal development services, please contact us. Drupal Development Drupal Developers Drupal Development services Leave a reply Your email address will not be published. Required fields are marker *
close

on 01st September 2015 / by webmaster
Drupal has been used and adapted by millions of websites across the world and not without reason. This top open source CMS is extremely flexible and robust and has found favour amongst the developer community due to the various qualities it possesses. Across the world, many renowned websites such as virgin.com, weather.com, theeconomist.com and london.gov.uk have applauded its versatility and flexibility, and used the Drupal development framework to their benefit. With such well-known names vouching for Drupal as their preferred partner, let us look at the reasons why they chose Drupal development framework to support and build their website: Open Source Software: The collaborative maintenance approach that involves thousands of programmers is a unique one and is completely different from that of a proprietary software. As opposed to a proprietary CMS, Drupal development is an ongoing process that has few gaps as the upgrades happen at a considerably faster rate. Additionally, only the enhancements that make a positive impact on the developers are added, which makes Drupal development services completely need-based. Proven technology: Drupal, which was launched way back in 2001, has a large user community. Drupal 8, the most powerful version of Drupal till date, would be launched soon. This makes Drupal core an extremely mature product and hence it’s no surprise that it has been downloaded about 1.5 lakh times. With PHP as its web programming language, the Drupal framework is easy to get acquainted to and only a short learning session is required. Built-in online community features: Today’s web users require multiple options such as blogging, forums, comments etc. Drupal has smartly introduced these as in-built features that merge seamlessly into its core. Due to these brilliant options, no major customization or third-party services need to be used. Quick deployment: As Drupal development uses agile development methodology, the client could be kept constantly updated with the progress of the work, without having to wait for weeks or possibly months. As a client, you can administer changes and improvements considering the responses from actual users and also act within your existing development budget. You can also get the project live quickly and and that too only on a miniscule initial budget. High on customization: Users of Drupal will certainly vouch for the fact that due to its high customization features, it becomes convenient to release a basic Drupal website pretty quickly, say in an hour or so. While this sounds fascinating, Drupal does not compromise on the design, layout or functionality of the website, which allows you as a developer to keep the features fully developed or lean as per your needs. We, at Zyxware, integrate these fascinating features of Drupal into our huge array of customized services for our clients. Backed by our highly trained technical team, we ensure that our clients get top-class services. So if you are keen on developing your website or migrating your existing website to Drupal, Zyxware is your best bet for a long and mutually-beneficial partnership. For more information on our Drupal development services, please contact us. Drupal Development Drupal Development services Marketing Drupal Leave a reply Your email address will not be published. Required fields are marker *
close

on 03rd September 2015 / by webmaster
Drupal Modules has been described time and again as the Swiss army knife of Drupal and aptly so. A Drupal module is a collection of PHP files for Drupal which provides additional functionality to the Core. Some of the must-have Drupal modules are: Chaos tool suite: With modules like Views, Panels and Features in it, this suite of tools are used in most Drupal projects. Also known as Ctools, it contains a set of API’s and tools mainly meant for developers, which includes: Views:One of the most important modules of Drupal. It is used to create, manage and display lists of contents. Views will be part of the core in Drupal 8. Panels:It is a drag and drop content manager that lets you visually design a layout and place content within that layout. Webform:Lets you add custom forms to your site. An alternative would be to use Entity forms module because it can be integrated with a lot of other modules. Context: This module allows you to trigger contextual reactions to different portions of your site. Token: These are text bits that are inserted into other documents using simple placeholders, like %site name or [user]. Some modules that use tokens via the API are Pathauto, E-commerce, Comment Notify and Google Analytics. Pathauto: This module helps the user by automatically generating the path for various types of content like nodes, taxonomy, users and terms by using tokens. It allows you to have URL aliases such as /author/node-title instead of /node/123. Libraries API: A necessity for all Drupal modules /profiles/themes that integrate with externally developed and distributed libraries. Some examples of external libraries are third party jQuery plugin, CSS libraries or PHP libraries. Google Analytics: This is a Business Intelligence tool. According to Google,” Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features let you see and analyse your traffic data in an entirely new way.” Backup and Migrate: This module makes it easier to do manual backups, scheduled automatic backups of your Drupal MySQL database, code, files and for migrating a site between environments. You can also easily roll back your Drupal website to a particular point in time using this module. WYSIWYG: “What You See Is What You Get”. This module allows client-side editors to edit content. This module provides an abstraction layer for other Drupal modules to integrate with any editor. Spam prevention module: Some of the modules that deal with spam bots are: reCAPTCHA:Module integrated with the Google reCAPTCHA service Spamicide:To prevent spam submission to forms. Honeypot: Uses a hidden form field. Mollom: A paid service against spam bots. Anti bot: A light weight module needing JavaScript enablement. Admin menu: A theme-independent administration interface for site administrators, developers and site builders. XML sitemap: This module helps search engines keep their results up-to-date by crawling intelligently. Since all the modules are well-documented by the Drupal community, the integration of the modules in to your project is made easier. Zyxware technologies have been actively contributing to the Drupal community for years now. With expertise gained by years of experience working with Drupal, our team of Drupal developers can create customized Drupal sites to cater to the requirements of any industry vertical. For further information on our Drupal development services, please contact us. Drupal Development services Drupal Development Leave a reply Your email address will not be published. Required fields are marker *
Leave a reply
Your email address will not be published. Required fields are marker *

Filtered HTML

  • Web page addresses and email addresses turn into links automatically.
  • Allowed HTML tags: <a href hreflang> <em> <strong> <cite> <blockquote cite> <code> <ul type> <ol start type='1 A I'> <li> <dl> <dt> <dd> <h2 id='jump-*'> <h3 id> <h4 id> <h5 id> <h6 id>
  • Lines and paragraphs break automatically.
The content of this field is kept private and will not be shown publicly.
CAPTCHA This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.