Who is a content developer and what are the basic skills and qualifications required for the job?

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Content developers (also known as content writers) are essentially involved in the creation, development, and editing of content for various activities related to online marketing as well as front-end web development.

A web content writer is responsible for creating original content for websites, newsletters, press releases, blogs, articles and advertising and marketing materials based on the requirements of a client/organization. Content developers often use their skills, knowledge and experience in software and programming as well as web-based technology, to create and update content for websites.

Content development could involve creative work, such as copywriting or graphics, or technical work. Quite often, the qualifications required for a career as a content writer may vary. Hence, it is essential to keep yourself updated with the latest technology trends to ensure ongoing success. Self-employed content developers will have to attract and maintain a good client base to be successful in the long term. Content development is basically about developing good content in a clean and presentable form. Hence, a content developer needs to have an excellent command of written English. He/she should create web content based on analytical reports, press releases or survey reports and present them in a lucid, simple, easy-to-understand language.

Some of the basic skills and qualifications required for a content developer are:

  • Bachelor’s degree in journalism or communication and a minimum of 2-3 years experience in web-related marketing and development.
  • Ability to understand the business needs and target audience.
  • Excellent communications and writing skills
  • Good listening skills
  • Multitasking abilities
  • Ability to work independently
  • A fairly good knowledge of HTML would be of benefit in this profession.

Responsibilities or Roles

Based on the requirements of the organization, a content writer needs to create new content, rewrite the existing content or edit and proofread content. He/she would also be responsible for managing content on social media and developing unique ideas for web content. A content writer should clearly understand the objectives of the organization, and his/ her target audience, and must develop simple, easy-to-understand, user-friendly content while employing good search engine optimization (SEO) techniques. Before publishing the articles on the web, he or she should edit/proofread them. The content should be informative and engaging and should enable the visitors to get their information promptly and efficiently.

Zyxware provides a broad spectrum of content development services, including articles, blogs, press releases, viral marketing content and promotional web content to suit the specific requirements of our clients. Supported by an experienced and talented team of writers, we deliver content writing services for various sectors, including educational, product-related, medical, finance and art websites. With our content development services, you are sure to avail a lot of benefits – greater rankings, less bounce rates, organic links to websites, and greater conversions. If you think you can match our criteria, then contact us with your resume and a sample of your previous work including your blogs.

Go through our style guide to get an overview of the quality practices we follow in creating content.