Information Architecture or IA, can be defined as the science of labelling websites, organizing online communities and intranets that promotes findability and usability. Information Architecture strives to bring the principles of architecture and design onto the digital background and can be described as the basic design of shared information environments.
Information architecture: why is it important and what are the best practices that need to be followed?
Information architecture (IA) refers to the practice of categorizing, organizing, and labelling websites to enhance usability and findability. It simply means a logical structuring of content and information that creates sense for the audiences. The labelling should be clear, concise, and suitably descriptive. Finally, the goal is to create usable and easily findable content structures from complicated sets of information.