It is estimated that 1.92 billion people across the globe leverage digital platforms to purchase a product or service. User experience is one of the key factors that drive the purchase intent of new-age digital consumers. Add to it the capability of the platform to deliver content swiftly and the data security, the platform delivers.  Failing to do this will result in poor conversion rates and hampering of brand reputation. So, it has become imperative for digital platform owners to equip the platform in this direction.

Platform Audit Service provided by Zyxware helps retailers to evaluate the capability of the platform for various aspects and the insights from this audit can be used to prepare the platform for the next festive season.