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MARKETING INSIGHTS

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Official Holidays for Zyxware for 2025

The Holiday list for the year 2025 is published below for your reference. Every employee shall be allowed in a calendar year a Holiday of one whole day on 01 May 2025, 15 August 2025, O2 October 2025 and 10 Festival Holidays. In total, we have 13 annual National / Festival holidays.
Digital Transformation Partner

Building a Strong Digital Brand: The Role of DXP, AI, and Automation

Building a digital brand that resonates with customers is not just about getting clicks and website visits. It’s about converting those interactions into long-term loyalty. Creating a memorable and trustworthy brand requires a deeper connection - one that taps into both emotional and logical triggers. In this article, I want to explore how brand equity, digital experience platforms (DXPs), and emerging technologies like AI and automation come together to create a seamless customer journey, driving value and growth for businesses.
Google Dev Data Layer

Fix Undefined DataLayer Variables in Google Tag Manager After Updating Drupal Datalayer Module to 2.1.x

When we updated our Drupal sites to Drupal 11 and also upgraded the DataLayer module to its latest version (2.1.0), we encountered an issue where all DataLayer variables passed to Google Analytics via Google Tag Manager were showing as undefined or not set. Further debugging revealed that this issue arises because the initialization of the DataLayer variables has been moved to the footer of the page and now uses a lazy build approach. Consequently, tags that trigger on the Pageview event in GTM might not have access to these variables, leading to incomplete or missing data in your analytics.

DRUPAL INSIGHTS

Key Advantagesof Zyxware consulting_0.png

Official Holidays for Zyxware for 2025

The Holiday list for the year 2025 is published below for your reference. Every employee shall be allowed in a calendar year a Holiday of one whole day on 01 May 2025, 15 August 2025, O2 October 2025 and 10 Festival Holidays. In total, we have 13 annual National / Festival holidays.
Digital Transformation Partner

Building a Strong Digital Brand: The Role of DXP, AI, and Automation

Building a digital brand that resonates with customers is not just about getting clicks and website visits. It’s about converting those interactions into long-term loyalty. Creating a memorable and trustworthy brand requires a deeper connection - one that taps into both emotional and logical triggers. In this article, I want to explore how brand equity, digital experience platforms (DXPs), and emerging technologies like AI and automation come together to create a seamless customer journey, driving value and growth for businesses.
Google Dev Data Layer

Fix Undefined DataLayer Variables in Google Tag Manager After Updating Drupal Datalayer Module to 2.1.x

When we updated our Drupal sites to Drupal 11 and also upgraded the DataLayer module to its latest version (2.1.0), we encountered an issue where all DataLayer variables passed to Google Analytics via Google Tag Manager were showing as undefined or not set. Further debugging revealed that this issue arises because the initialization of the DataLayer variables has been moved to the footer of the page and now uses a lazy build approach. Consequently, tags that trigger on the Pageview event in GTM might not have access to these variables, leading to incomplete or missing data in your analytics.

DIGITAL PLATFORM INSIGHTS

Key Advantagesof Zyxware consulting_0.png

Official Holidays for Zyxware for 2025

The Holiday list for the year 2025 is published below for your reference. Every employee shall be allowed in a calendar year a Holiday of one whole day on 01 May 2025, 15 August 2025, O2 October 2025 and 10 Festival Holidays. In total, we have 13 annual National / Festival holidays.
Digital Transformation Partner

Building a Strong Digital Brand: The Role of DXP, AI, and Automation

Building a digital brand that resonates with customers is not just about getting clicks and website visits. It’s about converting those interactions into long-term loyalty. Creating a memorable and trustworthy brand requires a deeper connection - one that taps into both emotional and logical triggers. In this article, I want to explore how brand equity, digital experience platforms (DXPs), and emerging technologies like AI and automation come together to create a seamless customer journey, driving value and growth for businesses.
Google Dev Data Layer

Fix Undefined DataLayer Variables in Google Tag Manager After Updating Drupal Datalayer Module to 2.1.x

When we updated our Drupal sites to Drupal 11 and also upgraded the DataLayer module to its latest version (2.1.0), we encountered an issue where all DataLayer variables passed to Google Analytics via Google Tag Manager were showing as undefined or not set. Further debugging revealed that this issue arises because the initialization of the DataLayer variables has been moved to the footer of the page and now uses a lazy build approach. Consequently, tags that trigger on the Pageview event in GTM might not have access to these variables, leading to incomplete or missing data in your analytics.