WHO WE ARE
We are a team of globally experienced digital marketing consultants

We have a diverse team of digital marketing professionals with great pedigree. Our teams are led by a combined experience of more than 20 years of marketing with data in the online and offline world for B2B and B2C brands. This is across diverse sectors such as financial services, e-commerce, technology and FMCG. We also have a team of experts in user experience design, content and advanced analytics who deepen our capability to understand audiences and deliver them the right experiences.

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HOW WE DO IT

We have a test-and-learn approach to design, execute and optimize digital marketing campaigns

Our Results
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Our Digital Marketing Insights

Bhutan Government Secures All Government Websites
Problem Statement Department of IT and Telecom ​(DITT)​ being the nodal department for IT infrastructure ​had the responsibility of managing the websites of different government entities. While there were many common features to these websites, they were built using different technologies and therefore, maintenance was difficult costly. In the present case, the 24 websites of the Dzongkhags and Thromdes were developed on different ​technologies with different designs and functionality. The transfer of webmasters assigned to each website resulted in a lack of knowledge transfer and the sites were vulnerable to hacking and virus attacks due to lack of necessary security updations and code maintenance.Solution ​ DITT had decided to create a centralised system built on a single technology which would enable easier maintenance of the 24 websites. They had chosen Drupal as the technology for this. Drupal is an Open Source Web Content Management System. Incidentally, it is also one of the preferred technologies for the Government of India and many other governments across the world. The detailing of the system was done in consultation with us. We later developed the system for them and the DITT has already started deploying their websites on this system. An example can be found here. http://thimphu.gov.bt Technical Description A Drupal technology-based central site generation platform will be created with functions and features necessary for the 24 websites as identified requirements gathering. This will reside at DITT servers and will be operated by its personnel. As many sites can be created from this platform using a single click operation. This will generate instances of the original site loaded on the platform with a common set of features and can be later mapped to the respective domain names of the Dzongkhags. As pointed in the problem statement, the primary challenge ​ of maintenance of the site will be handled as below. The site generation platform will be manned by DITT. All security updates and code maintenance will be done on this and it gets automatically updated in the ​ websites generated from it as each ​web​site has its origins in the platform. The webmasters managing each site are given provision to customize the site with new colours, logos, and layout structure so as to make their site unique. Thus while being unique, all the sites stay homogenous in terms of their information structure, ease of use and backend operation. This also ensures that a one-time training will enable them to operate any ​web​site in spite of transfers. Implementation The project was implemented in the offshore ​- onsite ​model. ​While the development of the system was done in our offices in Trivandrum, Kerala, the platform was built​ and deployed​ at​ client location ​by us visiting the client location. To manage anticipated load and for future scalability, load balancing was done so that the 24 sites are always up by serving the request from one of the 3 dedicated servers. Timelines: The project had a tight timeline as the whole operation had to be completed by May 11th and before the change of guard by mid-June, the 24 new sites has to be up in terms of content migration as well. As per the initial project plan and agreement, the first site was delivered on May 11th and the remaining are being readied by the DITT team. Final Delivery and Objective attainment The department is now able to manage the 24 sites centrally and able to add new features. The training was provided to empower the different stakeholders to operate the system along with detailed manuals. We also provided 1-year online support for the systems implemented along with the local partner.
INSEAD Annual Report Launched
On 04/04/2019, INSEAD launched its Annual Report 2018 in a brand new form - A microsite built on Drupal. Your browser does not support the video tag. It is exciting to see one of the world’s premier management schools roll out its annual report on a Drupal solution. As a Signature Supporting Partner of Drupal, we’re extremely proud to have built the website. The idea of having an interactive website for publishing Annual Report was indeed a novel one which not many in the higher education sector was looking at. The INSEAD digital team, Zyxware and Perfect Day worked together to reimagine how the annual report can be presented in a digital form that enhanced the experience of the audience as it surfed through the achievements of the institution. The prime focus was given in bringing the essence of the institution to reflect in the report. From the moment we had the technical workshop at Fontainebleau, France, we knew it was an ambitious project as the whole website was to be built from scratch in 2 months; from creating a new identity, to interviewing stakeholders, to building, testing and launching the new site. The site has been designed around the 10 key focus areas in the past year. The content has been laid out in a hierarchical fashion for easy navigation which ensures all information about any particular topic is available to the reader at a couple of clicks. The content authoring workflow was another critical aspect of the system. Content is authored, maintained, and updated by a multitude of content authors across various departments and initiatives. The new Annual Report website has essentially captured the idea of INSEAD and has come out as a beautiful flagbearer of the achievements of the institution in the past year. We hope to see more such innovations from INSEAD setting the path for others to follow. INSEAD Annual Report 2018
Drupal - the best CMS for a SEO-friendly website
Google SERP (Search Engine Results Page) plays a vital role in deciding the future of any business, especially online businesses. Search engine results are responsible for driving traffic to websites and the results which are displayed on the first page are the most attractive to users like us. To achieve the top search engine rankings, the content on the webpage needs to be SEO-friendly. So no matter how cool your website looks or how user-friendly it is, if you want to draw in the maximum number of online visitors, your website has to be SEO-friendly. There are several ways in which the content can be SEO-optimized. A Content Management System (CMS) is very necessary to ensure proper SEO optimization. There are plenty of CMSs like Jhoomla, Wordpress and Drupal, among which Drupal is the most favoured CMS for websites all over the world. Here are 5 reasons why Drupal is the best CMS for creating a SEO-friendly website: SEO-friendly URLs: URLs are very important for driving traffic because search engines look for keywords in these URLs. A major advantage of using Drupal is that you can create individual URLs for the different content you create instead of one common URL. These individual URLs are referred to as URL aliases. Highly effective Taxonomy: Categorization is a piece of cake with Drupal’s in built taxonomy. You can create content and tag individual content with keyword terms. Categorization is very much required to make the content reader-friendly. In short, Drupal’s flexible and simple-to-use taxonomy makes your webpage SEO-friendly. Page Titles: Page titles are as important as URLs because: A keyword rich page title grabs the attention of the search engine It informs the reader about the page It is displayed in search engine results Drupal page title module can automatically create search engine friendly titles for your webpage. It can also create titles for the different individual nodes (content) after analysing each node Easy revision options: Every web page needs to have fresh content updated regularly to be search engine friendly. Google’s content analysis algorithms rank websites on the basis of fresh content. In Drupal, it is easy for users to go back and revise the content to add in new keywords, and to publish new content. SE0 modules in Drupal core: Drupal core offers a fabulous framework for structuring different content and for preventing duplicate content. Nodewords, path redirect, Search 404 and Path/Auto path are some of the SEO modules in Drupal that can make your website SEO-friendly. Over the years, Zyxware has been actively building SEO-friendly Drupal websites for several clients from different industry verticals. When it comes to achieving higher search engine rankings, we can guarantee that there is no other CMS that can stands close to Drupal’s SEO modules. To know more about our Drupal website development services, please contact us today.
Opportunities for Software Developer at Zyxware Technologies
Zyxware Technologies is a leading Drupal service provider established in 2006. With offices in India, US and Australia, Zyxware provides quality Drupal solutions across the U.S, the U.K, Europe, Middle East and Australia. Having executed and delivered more than 200 Drupal projects over the last 13 years, Zyxware brings a strong commitment to the quality of work. We are looking for Drupal Developers to join our fast growing software development and consultancy  operations. Candidates will be expected to develop web based applications using Drupal. They will also have to interact with clients and analyze requirements as and when needed. It is an opportunity to evolve as a well rounded software professional. They will be placed at our office in Washington, DC. APPLY ONLINE Zyxware Technologies is one of the top 10 global contributors to Drupal for the year 2017. Zyxware Technologies is a featured service provider listed on Drupal.org/Marketplace. Zyxware is also an Acquia partner for Drupal services and a Volacci partner for SEO services. Zyxware has extensive experience working with Drupal themes & modules. Contributed modules by team Zyxware are used by more than 35,000 sites using 30 odd modules and themes on drupal.org. One of the modules, Search404, is a top 100 Drupal module and it is also one of the top 10 SEO modules in Drupal. Zyxware has also released around 10 themes on Drupal.org that are being used by over 1,500 sites. We are looking for someone with the following attributes: Strong Drupal capabilities. Good capabilities in HTML, CSS, Javascript. Minimum 3 years of exclusive Drupal backend development experience. Exposure in Coding frameworks or CMSes. Should be strong with PHP/ MySQL and OOPS. Good communication skills. Candidates who can join immediately will be given preference. If you meet the above requirements, please mail in your resume with the subject 'Application for the post of Drupal Developer- SE031911' to careers@zyxware.com Please note that while the management appreciates your interest and application for the job, it may not be possible to send in a personalized response to all applicants. Shortlisted applicants will receive an email or telephonic communication within 3 weeks of your application.