This case study details how a US based Talent Solutions Company, that serves some of the Fortune500 companies, transformed its business development and lead generation functions by implementing AI-enabled automation. The company needed to double qualified leads in the next fiscal year to meet aggressive growth targets. The core of the transformation involved automating key processes related to named account management, prospect list generation, target account identification, buying signal detection, and social media monitoring. The implementation of AI-powered automation resulted in a 4x increase in pipeline size and a 50% improvement in MQL to SQL conversion rates.

A public research university in Melbourne, Australia, renowned for its TAFE and higher education courses, has been consistently ranked high globally, including in the Times Higher Education rankings. The university faced a major challenge in migrating its extensive, complex Drupal website to the latest version. This case study outlines how our team assisted the university in successfully migrating about 2000 pages of unstructured content to a new structured website format.

In a digital age where user experience is king, our project set out to transform Manappuram Finance Ltd.'s digital platform with a dual focus: enhancing lead generation and redefining customer experience. This case study delves into the UX aspects of the project, detailing the journey of this transformation and illustrating how a nuanced approach to digital engagement can drive business growth and enhance customer satisfaction.