CASE STUDIES

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Rationalising Costs for Sustainability of Business - reduction in laptop rental expenses

Zyxware Technologies undertook an initiative to reduce its recurring laptop rental expenses while ensuring service quality remained unaffected. Since 2020, the company had relied on rented pre-owned laptops to support its business operations including software development, as purchasing and managing devices across multiple locations was costly and complex. Over time, however, rental rates had become outdated and relatively high compared to the age of the laptops. To address this, the IT Infrastructure team conducted a detailed, data-driven review of the pricing structure. They compared current market rates with what the company was paying and also evaluated the depreciated value of laptops, factoring in service costs and reasonable profit margins. The depreciation-based method indicated that rental rates could justifiably be 20% lower than the current price. Using this insight, the team negotiated with both new and existing vendors, presenting data-backed justifications to achieve a mutually beneficial outcome. Despite initial challenges in the negotiation process, Zyxware successfully secured a 15–20% reduction in overall laptop rental costs while maintaining good vendor relationships. The initiative also led to the establishment of a regular review mechanism to ensure future pricing remains fair and efficient. Overall, this exercise reflected Zyxware’s commitment to cost optimization, operational sustainability, and responsible vendor management.
TNM_Article

Optimizing Engagement and Insights: Tracking User Behavior on The News Minute’s Drupal Platform

The News Minute (TNM), a leading Indian digital news platform, sought to enhance user engagement by gaining deeper insights into how readers interact with their content. The project involved implementing a robust tracking system to monitor user behaviors such as page visits, time spent, scroll depth, and engagement by subscribed users. We designed and integrated a tracking solution using JavaScript, Google Tag Manager (GTM), and Google Analytics 4 (GA4). A custom Data Layer captured key user actions, which GTM processed and sent to GA4 for real-time analytics. The Drupal GA module was also configured to support event-based tracking without affecting existing workflows. The result was a seamless, reliable tracking system that provided TNM with actionable insights. This led to improved content targeting, increased user engagement, and more accurate conversion tracking. TNM can now make data-driven decisions to refine their content strategy and deliver a more personalized user experience.
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Transforming Legal Workflows: BTA’s (Bartel Taylor and Associates) Role-Based Infringement Management System

Bartel Taylor and Associates (BTA), a legal firm based in Victoria, sought a streamlined system to manage infringement notices efficiently. To address this, a customized Drupal platform was developed with role-based dashboards for anonymous users, BTA staff, and clients, allowing tailored access and actions. The system enabled anonymous infringement submissions, dynamic case tracking, and an appeal process managed through taxonomy states, supported by automated email notifications. Custom workflows ensured each user role interacted only with relevant data, minimizing errors and confusion. API integration allowed clients to directly submit infringement notices, enhancing efficiency and response times. The solution significantly improved BTA’s case management, reduced manual effort, and provided a more organized and transparent experience for internal teams and clients, reinforcing BTA’s role as a reliable legal partner.