CASE STUDIES

User Engagement

Designing a Franchise‑Ready WordPress Multisite with Interactive Location Mapping

HomeWell Care Services, a nationwide in-home care provider with over 150 independently managed franchise locations, needed a unified digital platform that could scale with its growing network while preserving both brand consistency and local flexibility. Managing updates, content alignment, and user experience across hundreds of sites had become inefficient and prone to inconsistency. To solve this, a WordPress Multisite architecture was implemented, treating the entire franchise network as a single product rather than isolated websites. A master site controls global design, layouts, and shared content, while individual franchise sites manage their own local details, SEO, and calls to action. Selective content broadcasting allows corporate teams to push essential service pages and blog content across chosen locations without disrupting locally owned pages. A key enhancement was the creation of a custom “Find Your HomeWell” experience—an interactive, clustered locations map paired with a searchable sidebar. This enables visitors to easily find nearby franchises, view contact details and job openings, and navigate directly to local sites, even in dense metro areas with many locations.
automation-marketing-quality-content-easier

Transforming Agent Branding with Canva Automation and Drupal Integration

The client, a Drupal-based digital platform serving luxury real estate agents across the United States and Canada, sought to eliminate the manual effort involved in creating branded property marketing materials. Previously, generating Canva templates required significant designer involvement, leading to delays, high costs, and inconsistent branding. To address this, a fully automated Canva integration was developed using a custom Drupal module. The solution pulls agent data directly from platform profiles and automatically generates personalized, pre-approved Canva templates whenever an agent profile is created or updated. The system operates asynchronously, ensuring scalability, reliability, and minimal administrative intervention. As a result, agents now receive ready-to-use, on-brand marketing templates in under 10 minutes, a dramatic improvement from the earlier hours-long turnaround. Brand consistency has been standardized across all materials, creative team dependency has been significantly reduced, and overall agent satisfaction has increased. The flexible, API-driven architecture also ensures the solution is future-ready, enabling easy extension to new templates and marketing tools.
typing laptop

Rationalising Costs for Sustainability of Business - reduction in laptop rental expenses

Zyxware Technologies undertook an initiative to reduce its recurring laptop rental expenses while ensuring service quality remained unaffected. Since 2020, the company had relied on rented pre-owned laptops to support its business operations including software development, as purchasing and managing devices across multiple locations was costly and complex. Over time, however, rental rates had become outdated and relatively high compared to the age of the laptops. To address this, the IT Infrastructure team conducted a detailed, data-driven review of the pricing structure. They compared current market rates with what the company was paying and also evaluated the depreciated value of laptops, factoring in service costs and reasonable profit margins. The depreciation-based method indicated that rental rates could justifiably be 20% lower than the current price. Using this insight, the team negotiated with both new and existing vendors, presenting data-backed justifications to achieve a mutually beneficial outcome. Despite initial challenges in the negotiation process, Zyxware successfully secured a 15–20% reduction in overall laptop rental costs while maintaining good vendor relationships. The initiative also led to the establishment of a regular review mechanism to ensure future pricing remains fair and efficient. Overall, this exercise reflected Zyxware’s commitment to cost optimization, operational sustainability, and responsible vendor management.