A public research university in Melbourne, Australia, renowned for its TAFE and higher education courses, has been consistently ranked high globally, including in the Times Higher Education rankings. The university faced a major challenge in migrating its extensive, complex Drupal website to the latest version. This case study outlines how our team assisted the university in successfully migrating about 2000 pages of unstructured content to a new structured website format.

In a digital age where user experience is king, our project set out to transform Manappuram Finance Ltd.'s digital platform with a dual focus: enhancing lead generation and redefining customer experience. This case study delves into the UX aspects of the project, detailing the journey of this transformation and illustrating how a nuanced approach to digital engagement can drive business growth and enhance customer satisfaction.

Manappuram Finance Ltd revamped its website as a digital experience platform with the help of Zyxware, highlighting convenience as the key selling point to differentiate from competitors. The new platform provides improved discoverability, a better customer experience, and enhanced security. Customers can now apply for loans and manage their accounts online, while the platform is optimized for different devices, mobile-friendly, and SEO-friendly. Overall, the revamped platform provides a seamless experience to customers, resulting in improved customer satisfaction and loyalty.