CASE STUDIES

TNM_Article

Optimizing Engagement and Insights: Tracking User Behavior on The News Minute’s Drupal Platform

The News Minute (TNM), a leading Indian digital news platform, sought to enhance user engagement by gaining deeper insights into how readers interact with their content. The project involved implementing a robust tracking system to monitor user behaviors such as page visits, time spent, scroll depth, and engagement by subscribed users. We designed and integrated a tracking solution using JavaScript, Google Tag Manager (GTM), and Google Analytics 4 (GA4). A custom Data Layer captured key user actions, which GTM processed and sent to GA4 for real-time analytics. The Drupal GA module was also configured to support event-based tracking without affecting existing workflows. The result was a seamless, reliable tracking system that provided TNM with actionable insights. This led to improved content targeting, increased user engagement, and more accurate conversion tracking. TNM can now make data-driven decisions to refine their content strategy and deliver a more personalized user experience.
CTO as a Service

Transforming Legal Workflows: BTA’s (Bartel Taylor and Associates) Role-Based Infringement Management System

Bartel Taylor and Associates (BTA), a legal firm based in Victoria, sought a streamlined system to manage infringement notices efficiently. To address this, a customized Drupal platform was developed with role-based dashboards for anonymous users, BTA staff, and clients, allowing tailored access and actions. The system enabled anonymous infringement submissions, dynamic case tracking, and an appeal process managed through taxonomy states, supported by automated email notifications. Custom workflows ensured each user role interacted only with relevant data, minimizing errors and confusion. API integration allowed clients to directly submit infringement notices, enhancing efficiency and response times. The solution significantly improved BTA’s case management, reduced manual effort, and provided a more organized and transparent experience for internal teams and clients, reinforcing BTA’s role as a reliable legal partner.
Decoupled Drupal

TheDropTimes - Automated Newsletter Generation using Drupal and Mailchimp

TheDropTimes (TDT), a Drupal-focused news portal, sought an efficient and automated way to manage and distribute newsletters. To address this, a system was developed using Drupal and Mailchimp, leveraging RSS feeds for content automation. The solution enabled the editorial team to create structured newsletters within Drupal, incorporating both original and referenced content. A custom RSS feed view was built to support Mailchimp’s RSS-to-Email automation, ensuring seamless formatting and scheduling. The Mailchimp template was customized for optimal rendering, and subscriber management was improved through integrated sign-up forms and OptinMonster popups. The result was a fully automated, GDPR-compliant newsletter system that reduced editorial workload, improved engagement, and increased subscription rates. This approach offers a scalable solution for any Drupal site seeking efficient, automated newsletter distribution.