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on 05th January 2018 / by chithra.k
Having taken care of the nitty-gritty details related to search in the previous article Search in E Commerce: The Vital Little Details, it is time to concentrate on some of the other important aspects - ‘faceted search’ being one of them. In this article, we will be explaining how facets can be used to provide relevant search results and thereby increase the conversion rate. Displaying thousands of search results is not the only way you should be attracting your potential customer, it can also be by helping them to figure out the exact product they require. The right method to achieve this is by introducing ‘Facets’ to your search page. Categories Defining categories can be considered as one of the basic foundation of an e-commerce website as these are used to create facets and is presented to the shoppers to filter their search. While determining categories it should be done such that the categories are simple enough for the user to easily navigate through the products. It doesn’t mean that you should add maximum categories. But whatever you add should be simple enough and should easily convey its meaning to the shopper, so that they can use it to filter out the search results. Deciding categories is usually done during the information architecture building phase. One tip while deciding categories is that, you should not only rely on the generic product filters like price and availability. There should be more product specific filters like style, usage, brand, occasion etc depending up on the products in your site. Faceted Search Faceted search is the technique which allows a user to access information organized according to a faceted classification system by applying various filters. The properties of a product can be used as a facet which help the shoppers to get to the exact product they require. Why faceted search? Faceted search can be used to control the presentation of search results. It gives shopper the power to drill down using a navigation path and reach the product he or she requires. Faceted search has already become a prominent feature of commerce sites. When compared to the hierarchy style navigation system, faceted navigation can yield 20% 1increase in conversion rates. Most of the giant e-commerce sites are using this technique to help the shoppers to achieve the same. The three different facet types are Standard facets Hierarchical facets Range facets Standard facets as checkboxes Standard facets as links Hierarchical facets Taxonomy values can be displayed retaining hierarchy using hierarchical facets. Range facets Price, range, dates etc can be displayed using range facets. Optimizing faceted search You should not just blindly add as many facets as you like to your search page. This can cause an adverse effect. While adding faceted navigation to your search, You should not over crowd the page with too many facet groups. You should limit this to 5 or 6. You should not add too many facet options under a single group, this should be treated using 'Show more links'. Putting the most used facets on top rather than displaying facets in alphabetical order will be more effective. You might have experienced the power of faceted filters first hand. To summarize, here are the benefits of faceted search in writing, Faceted search helps shoppers to filter, sort and buy Faceted search provides improved user experience Faceted search is easy to use and implement Faceted search increases the chance of conversion rate of an ecommerce site by 20% Facets and Drupal Using Drupal and Apache Solr, it is possible to implement a facet based search system within a short span of time which will be scalable and most adaptable. In Drupal 8, Search API module along with Facets module can be used to setup faceted search with Apache Solr. If you’d like to find out how more about how we can integrate your Drupal website with Apache Solr and faceted search to enhance the user experience , get in touch with us! 1. https://searchspring.com/blog/faceted-navigation-converts.html Ecommerce Search Conversion Rate Leave a reply Your email address will not be published. Required fields are marker *
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on 13th September 2017 / by chithra.k
Setting up search in your e-commerce site is equally rewarding as getting your site promoted using multiple channels. Search can not only help your customers to easily find the item they are looking for, it can also help you to increase the conversion rates and improve your business. Refer the previous article, " How Important is Search for an Ecommerce Site? Some Facts and Figures. " for the introduction to this series. This article explains the key areas where you should be concentrating on, to provide better user experience to your site visitors or potential customers and thus optimizing conversion rate. Search box - positioning and labelling Obviously, to enter a search text, you need a search box. What if it is placed on a corner or on the footer? The visitor will have to “search” for the search box first and then do his actual search. Evidence base research1 states that, the treatment for search should be straightforward : Make it visible Make it wide Keep it simple Most people prefer ‘keying-in’ the search keyword than finding the products using navigation. Hence, the position for the search box should be selected such that it gains the user attention immediately. Think about the sites like Amazon and Google and see how prominent their search boxes are. Give your search box a wider space and a search button with a ‘search’ or ‘Go’ label and you will be good to go. Source Drupal 8 provides you with a default search box which you can theme easily and can place it in a prominent region. Multi language, dialects and synonyms If you have more than one language enabled in your site, then you should make sure that the user is provided with relevant search results no matter which language he or she uses to search. For instance, say you have English and Arabic enabled in your e-commerce site and a user searches contents in Arabic while accessing the English site, results should be displayed. Similarly, product names can be different in multiple countries. A ‘biscuit’ in Britain is called a ‘cookie’ in America. So, your search should be intelligent enough to figure out this and should display the same results when these products are searched. Another must have feature is the synonyms in search. As the name implies, user search should display results when they key in search terms that are similar to the product names added to the system. For eg: search should display results for all the words - pants, jeans or chinos. Semantic search Semantic search doesn’t require a user to filter the results to get the exact product, but search understands the user intent and delivers the most accurate result. For instance, based on a user’s purchase history or search history, you can display recommended products to the user or items similar to products which the user has searched. Semantic search is going to be the next normal search. Hence you have to add this to your portal sooner or later. Search suggestions Search suggestions or autocomplete provides the user with a list of items using which they can perform search easily. Using autocomplete option can help your customers to discover products faster thereby increasing the probability of converting the visitor into a customer. Whenever a user starts typing in, they probably expect the search box to provide suggestions - this could be because they don’t want to waste time entering the whole keyword by themselves or they don't know how to describe the exact product they are looking for or because they are used to search suggestions provided by Google. Search suggestions can be provided based on product name, previous searched data, phrases from product descriptions etc. Suggesting ‘blue summer dress’ might not be enough to keep a visitor in your site, the suggestions should be something similar like’ blue summer dress in women's clothing’, ‘blue summer dress in kids’ etc. Source On the other hand, autocomplete can also help the shop owners to show items that otherwise the customers won't search directly. An added advantage of providing autocomplete in your e-commerce portal is that, it ensures that search will return a result, as this helps the user to avoid spelling mistakes. Providing autocomplete doesn’t limit your user to search a specific category but increases conversion rate by increasing the speed of the search, faster. Both ‘Solr’ search and ‘elasticsearch’ provides options for autocomplete feature. Filtering and Sorting Consider a user’s frustration who has to go through 1000s of search results to find the product he wishes to buy. Hence it is indeed a good decision to provide filtering and sorting options in the search result page which allows users to select, which size they want at what price range and in what colour. Source ‘Out of Stock’ products While adding filters, it is best to provide an option for the user to choose whether or not to see the out of stock products. It is sometimes best to let the user choose what they would like to view. Breadcrumbs Filters applied by the user can be added as breadcrumbs in the search result page. This works as an additional navigation system in your website. Looking at the breadcrumbs will provide you the information on category and filters used to reach the product, which will help the users to know the way around. Poor navigation in an e-commerce site can be frustrating to users and they might give up what they are looking for. Hence adding these little things could really improve user experience in your site which in turn may lead to conversion. Source No results found page ‘No results found’ page in your e-commerce portal can tell you exactly what you could do to meet the customer expectations. By tracking this page, retailers can get an insight on what the customers are searching and what retailers are missing out. But that doesn’t mean that you can simply let the users see the ‘No results found’ page and you sit back and track.This is another opportunity where you can bring relevant content to the user. By adding blocks like ‘Based on your recent searches’, ‘Top picks for you’, ‘More items to consider’ etc inside the ‘No results found’ page, you can attract the attention of your site users and can hopefully prevent them from leaving your site. Search and Mobile phones Whatever you do in your desktop site, test thoroughly in your mobile sites as mobiles are now the next big thing. Nowadays usage of mobile phones for e-commerce purchases has increased drastically. Hence it is your responsibility to ensure that users are given a seamless experience across all devices. Site search is definitely not something you’ll want to overlook if you want to increase your conversion rate. Once you provide few easy steps for users to have control on their search results, you might probably see conversions and increase in revenue as you help your site visitors to find what they need quickly and easily. All of the above and Drupal! Be it the positioning of search box or providing relevant search suggestions to help customers in their journey, let it be configuring ‘no results page’, adding filters to your search results page, multilingual search or mobile search, Drupal has a solution for all your needs. Out-of-the-box Drupal features can be extended and be tailored to your needs. To know more, get in touch with us We will be back with next topic in the series. Keep reading. Footnotes 1. https://www.nngroup.com/articles/113-design-guidelines-homepage-usabili… E-Commerce Search Leave a reply Your email address will not be published. Required fields are marker *
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on 23rd August 2017 / by chithra.k
How satisfied are you with your E-commerce site’s sales? Looking for more? If so, let me ask you a couple of questions - Is the “search” in your site working well? Are the search results relevant to your potential customers? As per the survey1 conducted by SLI systems, 57% of retailers are not aware that, the site search results can be used for marketing and sales conversion. Are you one among them? Yes, you heard it right. Search is the key point, which if implemented properly, can be used to increase your conversion rates. Revamping Search A case study report2 on revamping site search of a website claims that they have doubled their sales, after they revamped their website search. The report says that revamping the search enabled them in maximizing site usability, by delivering more relevant, tailored search results to shoppers whilst collecting significant user data and improving brand loyalty. The predictive nature of the search allowed the customers to search and find what they are looking for much faster than before. In their annual round table discussion ‘DreamCream’, Econsultancy3 derived some interesting statistics which are: The average usage of onsite search was 5.75%, within a range of 18% to 1%. However, when used, search performs very well: visitors converted at 4.63% versus the websites' average of 2.77% - that's 1.8 times more effective. Visitors using search contributed 13.8% of the revenues. From the above statistics it is evident that ‘search’ is helping businesses to attain increased conversion rate. User-Friendly Search A user-friendly search in a website can help businesses offer streamlined user experience to potential customers, by showing the exact product they are searching for. To be able to achieve this, you should review your e-commerce portal’s search implementation against the basic and advanced search trends. According to a Forrester research report, 8 seconds is the average time visitors spend before deciding whether or not to remain on a site. 43 percent of visitors immediately go to the search box and searchers are 2-3x more likely to convert than non-searchers. 50 percent of users prefer to use a site’s internal search engine, as opposed to navigating the site. Hence, for an e-commerce portal, it is important to carefully setup search to offer better user experience to their customers and thus increasing their sales. Coming back to the SLI report mentioned earlier, there was a question as why the retailers are not using search for marketing. 10% said their site doesn’t allow this and about 27% replied they are not sure how to do this. Source To address the first issue being their site not allowing, our solution for them is to use Drupal. Now to address the second issue and in order to help the e-commerce retailers to increase their site’s conversion rate using search, we are planning to publish a series of articles starting from the basic details on search implementation, faceted search, personalization, search engines comparison to advanced topics like intelligence and voice search within Drupal. Please stay tuned for the same. To know more, get in touch with us References: 1. “Global Ecommerce Site Search Survey: Top Missed Marketing Opportunities for Retailers Revealed”, PDF, 2014,  SLI Systems, Accessed August 2017 2. “Search Case Study: LED Hut revamps site search to boost international appeal (and double sales)”, case study, February 2014, Digital Training Academy, Accessed August 2017. 3. https://econsultancy.com/ 4. https://econsultancy.com/blog/62401-is-site-search-less-important-for-n… 5. https://blog.sli-systems.com/blog/2016/04/hook-spearfisher-shoppers-for… Ecommerce Search Leave a reply Your email address will not be published. Required fields are marker *
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on 18th December 2014 / by hema.divakar
Getting search fields inside a view is easy that is adding a field in 'Filter :Criteria' and exposing it, so we get the search field and now you can search based on that field.And when we require more than one field to be searched we need to include it by adding the fields in 'Filter Criteria' and exposing it , which looks weird when we have 3 fields in a single search form.So what if we have an option to make it a single field say we have to search the contents based on 3 fields with a single search field.Isn't that interesting?Here comes the use of 'Finder' module which is safe and sound.Now let's have a look at it.One of the major advantage is that we can get the autocomplete dropdown while searching. Step 1 : Enable the module as usual in Admin > Modules. Step 2 : Go to admin/structure/finder . Step 3 : Here we can see an option to add the Finder. Step 4 : While adding a finder there is an option to give the view name.Select the view where our contents are present. Step 5 : Next we will get a form were we need to cook a bit. Step 6 : Initially in the form we need to add an element.Here the form element means this search is now available in a form.So we need to give the Title on the form element. Step 7 : Select an Element from the select list.From the select list, select 'Autocomplete textfield' if we need to show the dropdown while entering the search field. Step 8 : After adding the element we can see a collapsible field named Settings , here is the place to add the fields, that is the fields we need to search for.Add the fields . Step 9 : This module also provides us the options for AJAX and whether to get this search form in a block or a page etc. Step 10 : Provide path for the page and this is possible in Basic settings. Step 11 : Visit the page and search for the field.(On searching we can get the results in a dropdown list and we can select from the dropdown.) With the above steps you can see that your search works perfectly !! References: 1. http://drupal.org/project/Finder Drupal Search Leave a reply Your email address will not be published. Required fields are marker *