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on 08th November 2016 / by Safia.F.Mohiuddin
Page load time is one of the most critical aspects of your website, and with Google giving higher rank to websites with faster load times, it gets all the more precedence. Optimizing these core areas can lead to considerable improvements in website performance. Focus on Core Modules for Achieving Fast Page Loads By disabling and uninstalling the modules you do not need, you can save considerably on page load times: Unload modules which demand multiple trips to the database for each page load, like the statistics module, and the PHP filter To reduce further server load and speed up page load times, disable the update manager Finally, limit modules to bare minimum to ensure faster page loads Optimally Prepare Images for Presentation Images account for a significant portion of your website content, and fine tuning simple aspects of images can create a huge impact on page load times: Compress images through Drupal Image compression or any of the compression tools including the JPEG Compressor or PNG Optimizer Image resizing is an absolute necessity and the Image Resize Filter is an effective tool to achieve the right image size Further, enabling your server with the Image API Optimise will strip images with unnecessary data without compromising on image quality Execute Vital Caching Strategies Caching is a comprehensive mechanism to store pages at locations that will help your Drupal website serve pages considerably faster: Core caching renders the entire page in the cache table so that a single query page load takes place Core block caching can cache blocks even if pages are not being cached, accounting for page performance improvement Views caching can be enabled to access views table in the interim, and for real-time data, the view content caching option can be enabled Allowing Panels caching is another important strategy for faster page load times More advanced caching techniques like the Entity Cache gives you the ability to cache anything from simple content to more complex aspects like users and taxonomy and reduce database round trips Present Less Bulky HTML, Styles, and Scripts By enabling Boost, your HTML files are converted into flat files, one of the most effective mechanisms to achieve fast page loads Delivering faster 404 responses through the appropriate mechanisms will prevent any possibility of the user disengagement Maintain JS and CSS files in their aggregated state, to minimize HTTP requests Ensure Backend Optimization for High Page Ranking Setting up Cron to run on the server is the best strategy to allow users fast page accession by enabling the process in the background Optimizing Apache and SQL server to adhere to Google and Yahoo page ranking algorithms will be instrumental to your conversions Zyxware is equipped with the right expertise and experience to help you find the exact way to optimize your pages by analyzing every single aspect in page load times. We help businesses achieve unrivaled success in their target segment. To learn more about how you can partner with is, get in touch with us! References:Optimizing Drupal to load fasterThings to reduce your load time Drupal websites Leave a reply Your email address will not be published. Required fields are marker *
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on 12th January 2017 / by Nisha.Oommen
There has been an argument raging on the web that Drupal is a beast when it comes to building websites, or it is not as easy to build as WordPress but it is very secure and scalable. While others argue that Drupal is the best choice! Here we would like to point out what Drupal is best suited for when it comes to building websites. To the unfamiliar, Drupal is a content management system, even a framework to build your website on. It is a Free and Open Source platform that is licensed under the GNU. Drupal, a scalable, open-source platform for content management provides deep capabilities as well as endless flexibility for your website. It is the platform of choice for enterprises (Lamborghini, Pfizer), educational institutions (MIT, Ivy League Colleges1), NGOs(World Bank, Amnesty International), Media (BBC, ABC) and government (The White House, French Government)2. Distinct factors to look for when choosing Drupal for your website Where flexibility is needed Drupal can add any service that you need, be it third party tools or some new feature that you want to add to your site. When you want a secure website Drupal is one of the most secure content management system. Drupal’s modules are reviewed and patches updated to ensure that it remains secure. When you want the advantage of a Free And Open Source project Drupal being Free And Open Source, any cost that will be incurred will be in it’s setup and configuration. This is in stark contrast to the licensing fee and support dependency of proprietary systems3. When you want a content rich website When you require a site that's basically a collection of various kinds of pages with lists of varying content complexity, Drupal can't be beat. It is also fast to develop and robust. When you want a multilingual website Business that wish to present the content of their websites in local languages to their target audience find the multilingual feature in Drupal 8 core very attractive. You can use your Drupal website as a single platform to share content across multiple devices and in multiple languages. When you require a high traffic website/ high performance website You can design a Drupal site for high traffic and speed. Some of the top websites by traffic run on Drupal4. When you need a website that is always in tune with the latest technology, Drupal is a great choice! APIs and RESTful web services in Drupal 8 Core makes the site responsive and leverage the browser capabilities to deliver a personalized user experience. Zyxware Technologies, one of the top Drupal development companies in the Drupal marketplace has been an active player building and developing websites for clients in varying industry sectors. We have a competent team of expert Drupal developers, technical architects, designers, and SEO experts. To know if Drupal suits your website, get in touch with us. References: 1. All Ivy League Colleges use Drupal for their websites 2. http://buytaert.net/tag/drupal-sites?page 3. http://www.pcworld.com/article/209891/10_reasons_open_source_is_good_fo… 4. https://www.quora.com/What-are-some-high-traffic-websites-built-with-Dr… Drupal websites Leave a reply Your email address will not be published. Required fields are marker *
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on 21st November 2016 / by Bipasha Baijulal
A content management system lays the foundation for building an online presence for your venture. If you want to make the best use of your website to attract an audience and offer an amazing user experience, then you need to select a content management system which allows you to manage content effortlessly while saving you time and resources. CMS is a significant investment and plays a vital role in expanding the reach of your business. However, due to the presence of several content management systems, it can be confusing for buyers to pick the suitable CMS. Here are some of the common mistakes business owners make while selecting a CMS for their website – Investing in a versatile software Multi-functionality is what appeals to consumers. People are eager to invest in a product that offers multiple functions, and this goes for content management systems also. A CMS that offers variable functions other than just content management is widely preferred. A better way is to determine the functions that your website needs and then find a CMS that efficiently delivers these functions. The costlier, the better An expensive CMS need not be the best option for you. Different websites have different needs. The features that you will need will depend on how you want the website to function. For example, the features required for an e-commerce website will not be the same as the ones required for a personal website. Following the trend A common trend among buyers is to Google the best brands before purchasing a product. People make the mistake of listing the top CMS today and picking from the list. But in reality, what works for Amazon or Yahoo may not work for you. Look for what your website needs and then search for brands that can fulfill these business needs. Not doing sufficient research Do ample research and learn about the different features and compare prices to make a smart investment. Choosing Proprietary CMS over Open Source CMS Open source CMS is backed by a big community of developers who frequently resolve technical issues and has plenty of support available online enabling future enhancement and stability. A CMS is the crux of a website, and the bottom line is to make the best use of it, you need to be able to monitor it effortlessly. To ensure that your content management system functions smoothly you need to associate with an experienced and efficient web hosting company. Zyxware Technologies has served numerous clients and continues to offer unhindered support to them. The company has the top Drupal experts in the industry who work relentlessly to offer the best services to clients. To know more about using Drupal get in touch with us today. References:What to avoid when selecting a CMS for your business?CMS selection Drupal websites Leave a reply Your email address will not be published. Required fields are marker *
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on 18th October 2016 / by Nisha.Oommen
Webmasters of e-commerce websites are always looking for innovative solutions. Drupal is a robust CMS that has become the CMS of choice for e-commerce web applications. Drupal e-commerce websites can be scaled up easily because of its modular nature and flexibility. Benefits of Drupal as a Retail Platform Drupal is Secure The most important feature that Drupal provides for e-commerce websites, is that Drupal is secure. Drupal has over 0.1 million active contributors at present which is increasing by the day. It means effectively there is continuous monitoring happening that ensures security vulnerabilities are readily addressed. Drupal is thus an ideal platform for websites handling financial information. Multiple Payment Options Drupal allows you to choose different payment modes and allows you to build multiple payments gateways as per requirement. You also have the option of setting versatile pricing slabs depending on location, product specification, type of packing and more. Personalization Acquia Lift when integrated to your e-commerce website helps keep track of the buying pattern of customers, including those of anonymous visitors. Role Management and Community The granular role and user management feature of Drupal CMS allows the creation of custom user roles to manage access to different parts of the site. Community forums can easily be built with Drupal which helps in lead generation and conversion. Third Party Integration Drupal can integrate with third parties like fraud detection, dealer management system, CRM that enhances customer’s shopping experience and store owner's productivity. Free and Open Source Software Drupal is a Free and Open Source Software that further stabilizes the platform for business owners, unlike proprietary CMS. Drupal is here to stay and you will always be up to date with the latest trend using Drupal. Social Media Integration Drupal websites can be integrated with social media for effective brand marketing. By optimum utilization of social media channels, you can increase your visibility. Multilanguage and Multicurrency Options You can globalize your online shop with Drupal’s multilingual feature as well as multicurrency feature to show the price in the local currency. Dynamic and Mobile Friendly E-Commerce Site Gartner states the increased use of mobiles for online shopping. RESTful APIs and readily available responsive themes are Drupal’s strength in mobile application development. High Performance Drupal websites usually have high loading speed and fast response time which is important for online retail. Drupal is also perfect for showcasing a wide range of products and can also handle high traffic. Zyxware Technologies has been in web applications for the last decade. We have fine-tuned web and mobile application development to a great extent and can gladly partner with you in building your online business. To learn more about how we can help you, please contact us! References Drupal for your e-commerce website Why web developers should use Drupal? Start an e-commerce business with Drupal Commerce Ecommerce Drupal websites Leave a reply Your email address will not be published. Required fields are marker *
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on 11th October 2016 / by Safia.F.Mohiuddin
Businesses are getting more stringent about choosing a platform that guarantees effective content marketing. Marketers expect to see compliance with web standards, scalability, integration and customization, all bundled in a single offering. Users are looking for an ideal platform that places more power in their hands. To obtain measurable Return on Investment (ROI), more and more marketers are beginning to rely on Drupal, and the reasons are remarkably striking. Content marketing is a complex task in today’s digital landscape Creating content that sells can be challenging. First, your enterprise must generate the right content that creates value for customers. Closely following content creation is the arduous task of disseminating content through the right marketing channels. Marketers of the digital landscape face competition from peers and have to deal with the complexities of multiple platforms available to reach their target market. In order to attract new customers and retain existing ones, maximize social media presence and trickle conversions down the gaping funnel, marketers must uncover new tactics. Branding and amassing impressions alone do not make sense anymore. At times, even competent marketers might fumble for insight into a progressive content strategy. If you are looking at realizing a significant ROI, then Drupal is the preferred platform to power your online presence. Cost efficiency is a significant driver for Drupal adoption Drupal presents you with the best of both worlds. In addition to getting access to one of the richest feature sets, you get a zero-cost licensing solution with extraordinarily low maintenance. Drupal enables hassle-free content management, easy to configure even without technical know-how. Allowing responsive sites saves considerable funds on mobile design too. Drupal dynamic content is made for full control marketing Budgeting, setting goals and engaging the development team at the right stages during Drupal deployment can enable the most efficient content management. Drupal allows full control over SEO and integration with social media. This means more efficient social campaigns, more visibility and more website traffic. At the core is Drupal’s ability to integrate seamlessly with your marketing automation platforms, allowing you to customize your workflow and enable your website with personalized content. Drupal plugs you into a highly responsive conversion funnel Personalization in the wake of contemporary marketing standards is fully supported by Drupal. Working with audience personas and user behavior multiplies conversions, helping you reach new markets, generate leads and maximize ROI. Drupal tracking and metrics for ROI matter for your online success Drupal is equipped with key metrics enabling you to track bounce rates and traffic sources, which drive successful campaigns and content quality. Conversions can be classified, and pages evaluated for rank, hits, keyword performance and reviews. Whether you are looking at a personal or corporate content strategy, you can empower your internet presence through Drupal’s scalable modules. Zyxware Technologies focusses on a metrics oriented content standard driving responsive, usable websites. Our Drupal strategy for websites is executed with insight to help you achieve dominance within your target customer segment. To learn more about how we can help you, please click here! ReferencesImprove the ROI of your Drupal siteGuide to DrupalWhy Drupal for your website? Drupal websites Leave a reply Your email address will not be published. Required fields are marker *
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on 06th September 2016 / by Safia.F.Mohiuddin
Think about big names in the education sector and the technology happens to be Drupal. Harvard, Duke, Brown and Rutgers University, all rely on the scalable, flexible, accessible Drupal platform to handle their content. Drupal core records ever climbing usage statistics, showing a marked increase in popularity with every new version available in the market. When looking at the educational domain, Drupal is the CMS of choice for most projects in spite of the portal size or its complexity. Here are several reasons why you might want to look no further than Drupal for deploying the best education portal. Drupal’s Exceptional Loading Time in a Competitive Web Space Drupal is designed to perform in the area of website loading time: Drupal has a system design which uses modules put in place exclusively for caching purposes. Constantly updating code base for optimization enables performance tuning at the core. Drupal makes sure that your website loads in a second or two, ensuring maximum user retention. True Scalability Intertwined in the System with Drupal Drupal was built to be a truly scalable platform. When it comes to educational delivery, web traffic grows at an exponential rate. Once your website has gained the right kind of momentum, and user behavior starts to fall in place as expected, you invariably start worrying about managing your traffic well. Website owners who cater to a large user base end up opting for a redesign or switch over to a different content management strategy. However, when you opt for Drupal, you have opted for a scalable platform that can handle expanding capacity well. Envelop Educational Content in High Security with Drupal Drupal modules are combed for any possible threats and bugs as and when new code development takes place. A streamlined process to oversee CMS security features ensures that your educational portal is fortified to prevent information leaks and stays safe from malicious snooping attacks. Drupal Tunes Your Content Management to Current Industry Standards Web standards are very sublime, and to deal with this, Drupal relies on a standard mechanism for technology change management. In other words, it provides your educational portal with the most robust environment, helping you take advantage of the most current trends in education delivery. Flexible Educational Content Distribution with Drupal Your educational portal might be accessed by the widest user base, with different preferences in terms of content shared. Drupal caters to the content demands and formats, allowing for the widest choice of content sharing while maintaining the security, speed and scalability features of your educational portal. The Right Solution for Your Comprehensive Education Project We at Zyxware specialize in Drupal website development through our insightful approach. We map your precise requirements to reach your target audience. Get in touch with us to learn more about our expertise in Drupal and Educational Content Delivery and Management. Referenceshttps://www.drupal.org/resource-guides/drupal-for-educational-instituti…https://www.drupal.org/project/usage/drupal Drupal Education Drupal websites Leave a reply Your email address will not be published. Required fields are marker *
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on 30th August 2016 / by Nisha.Oommen
Learning to capitalize on the evolving digital revolution might be a daunting task for educational institutions but as Abraham Lincoln rightly pointed out: "If you ‘re not willing to learn, no one can help you. If you’re determined to learn, no one can stop you." Creating a website is the foundation to the right digital marketing strategy. The challenges for educational websites include budget restrictions and constantly having to evolve. The rise of different digital marketing channels have made marketing educational institutions more competitive and complex. As digital channels continue to evolve, even established education providers should re-evaluate their marketing strategy annually. Students and parents now expect online registration forms and an active social media to follow up. Start with your mission and vision Marketing your educational institution is to predominantly make visible your mission and vision. This part of branding is through deliberate articulation of value and the institution’s standards through myriad communications. Creating an intuitive user flow Creating a page flow that allows for seamless user experience. This allows visitors to make informed decisions without assistance from the office clerical staff. This, in-turn improves productivity of staff, information sharing among faculty and student community. Multi-channel strategy Prospectus still remain the key hard copy first given to a prospective student. Digital version including e-brochures, whitepapers, videos, webinars, newsletters can be featured on your digital, social and email communications as well as any promotional items you send out to interested prospective visitors to your website. Timings of your marketing strategy Plan or review your marketing strategy allowing time for implementation. Recommended timings are just before June, Fall or beginning of the new fiscal year. Review and re-strategize your marketing strategy once a year. Being abreast of the latest in the digital marketing trends and incorporating it, is part of that strategy. Making the most of social media integration Reputed and popular schools are expected to have a strong social media presence across key channels including Facebook, Twitter, Youtube, Whatsapp. Actively promoting the school's various programs and events through these channels help to keep the institution in focus so as to ensure visibility in these social platforms and help in brand building. Search Engine Optimization Ranking in the first page of Google’s SERP pages definitely helps in going a long way to drive traffic to your website especially for international exposure. Using SEO savvy website development company helps in creating pages and content that optimizes the site for maximum search engine optimization. Testimonials Alma maters help in building credibility. Leverage your Alumni for implementing and funding key projects. Your website at the end of the day, sells who you are, and what you specialize in. Zyxware Technologies is a global IT solutions and services company. We have been building websites and web applications for our clients for over a decade in different industry verticals. Get in touch with us to build a website that emulates and mirrors your values and principles! References5 Steps to a successful education marketing strategy Powerful content strategy for educational sectore marketing Strategic marketing plan for educational sector Education Drupal websites Leave a reply Your email address will not be published. Required fields are marker *
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on 18th August 2016 / by Nisha.Oommen
When websites are created, we expect it to be up and running all the time, which need not be so. If websites are not accessible for any reason it can affect the brand name, loss of revenue, and can even affect the website’s ranking in SERP. There are a lot of free tools available online to monitor your site’s uptime. Based on their popularity and present Alexa ranking these are the top eight free tools to check the uptime of your website. Pingdom Pingdom has a network of 60+probe servers. They have Real User monitoring, transaction monitoring, uptime monitoring, DevOps. Though not completely free they offer paid services for as low as $4.95 per month. URL: https://www.pingdom.com/ Down for everyone or just me? This free tool checks if the URL entered, is up on the web. The site offers no other service but has a good ranking. URL: http://downforeveryoneorjustme.com/ Uptime Robot The site’s downtime is verified from multiple locations and notifications are sent. Every 5 minutes, 50 monitors are checked for free. URL: https://uptimerobot.com/ Site24x7 The site offers Root Cause Analysis capabilities to find out issues for outages. They do monitoring of websites and web applications. Including those of mobile apps and mobile websites. URL: http://www.site24x7.com/index.html Host-tracker Host-tracker helps minimize the downtime of sites by reducing the time between when the site becomes inaccessible and notification. They do 24/7 notification. URL: http://www.host-tracker.com/ Monitis Monitis provides a unified dashboard for website uptime, response time, server health, network performance, custom metrics. Instant alerts are sent via emails, SMS, Twitter or phone. URL: http://www.monitis.com/ Uptrends Uptrends provide website monitoring using 154 global checkpoint servers. They identify website performance bottlenecks, have Real User Monitoring and ensure critical multistep website transactions are up and performing optimally. URL: https://www.uptrends.com/ StatusCake StatusCake has 100+ monitoring servers spread across 40 countries and 6 continents. They provide downtime alerts by emails, SMS, push notifications for iOS & Android or through third party integrations like Zapier, PagerDuty or Slack. URL: https://www.statuscake.com/ The reasons that affect the uptime of a website can be due to hardware issues, software or configuration. A high capacity CMS like Drupal can go a long way to minimize and completely eliminate downtime (due to software) as it has the ability to handle traffic, is robust and scalable. Zyxware Technologies is a Drupal development company that has been providing highly satisfactory Drupal development services to global clients for the last decade. To know more about how we can help you, please contact us! */ Drupal websites Uptime Leave a reply Your email address will not be published. Required fields are marker *
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on 29th March 2016 / by nayanathara
An efficient online sales and branding strategy requires an attractive, professionally designed website. Your business website goes a long way in creating an impression on your customers and prospective buyers. In addition to sales, your corporate website should also convey the appropriate brand message across to your target audience. A combination of website aesthetics with higher search engine rankings is necessary for an excellent web strategy. Drupal & Search Engine Optimization(SEO) Search engine optimization or SEO is one of the most effective methods to generate more traffic and quality leads for your website. For successful SEO, your website require various online factors that need to work cohesively such as competition monitoring, link building, precise keyword research, and web analytics. However, for site optimization, using accurate keywords on your website and other aspects like clean URL structures, avoiding content duplication and indexation to the last levels, is extremely important. So, in short, to achieve higher search engine rankings, the web page content has to be SEO-friendly. There are numerous ways in which web content can be SEO optimized. A Content Management System (CMS) helps to ensure proper SEO optimization. Among the various CMS’s available today, Drupal is the most preferred CMS for websites across the world. Here are the reasons why Drupal is the best CMS for building an SEO-friendly website: Search-engine friendly URLs: URLs play a pivotal role in driving traffic to your website. Search engines constantly look for keywords in these URLs. A major benefit of using Drupal is that it enables you to create individual URLs for different kinds of content or ' URL aliases', instead of a common URL. Effective Taxonomy: Categorization just gets simple with Drupal’s in-built taxonomy. With Drupal's taxonomy, you can make the content reader-friendly i.e. you can create content in a well-organized and tagged manner. In short, Drupal’s flexible and easy-to-use taxonomy helps to make your webpage SEO-friendly. Page Titles: A keyword rich page title helps in grabbing the attention of search engines, provides a great deal of information to the reader about the page and is easily displayed in search engine results. Drupal page title module enables the automatic creation of search engine friendly titles for your webpage. It also helps create titles for the individual nodes (content) after analyzing them. Easy revision options: To be search engine friendly, fresh content needs to be updated regularly. Google’s content analysis algorithms rank websites based on the freshness and originality of the content. Moreover, Drupal enables users to revise the existing content, incorporate new keywords, and publish new content. Drupal SE0 modules: The Drupal core offers a wonderful framework for structuring content and also prevents the duplication of content. Nodewords, path redirect, Search 404 and Path/Auto path are a few of the Drupal SEO modules that help to make your website SEO-friendly. Zyxware has been actively building SEO-friendly Drupal websites for our clients in different industry verticals. From our personal experience, we can vouch for the fact that websites receive higher search engine rankings with Drupal CMS. So, if you want to build a search engine friendly Drupal website or wish to know more about our Drupal development services, please give us a call today. Drupal Development services Drupal websites Drupal SEO Leave a reply Your email address will not be published. Required fields are marker *
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on 09th March 2016 / by Moses Raymond
It is extremely vital to introspect a bit before you get on the path to redesigning your website. You need to have sufficient clarity on what you want to achieve by doing this. Is your website about buying products? Are customers required to fill out an application form? Is it about subscription to a newsletter? By getting clarity on the actions your users need to take while visiting your website, it becomes easier to create the website’s framework or information architecture. Here a few points that you need to consider before you start designing a Drupal website: What is the current website achieving/not achieving? Taking stock of your present website is an important step - you can discard all that is not required and make a complete list of all that is absolutely necessary. This is the ideal time to analyse customer complaints if any, about the website/services and consider which areas are of interest or disinterest to your web visitors. Use data to analyse and make decisions that will serve you well in the longer period. Analyze and gain understanding on why customers leave the page after reaching a certain point; this will help you to add an interesting link or content. What are the drawbacks of your existing CMS? The ideal time to check whether the present Content Management System is doing its job for you, is while considering this change. Drupal allows you to make changes in the website even if you do not have coding experience; hence there isn't too much dependence on the developer. Choose a CMS that fits all your requirements and manages your content effectively. How much time will this migration/designing take? This question is crucial, especially if your business involves e-commerce. Any gap during peak hours will lead to considerable revenue loss and also have a negative impact on customers. Make sure the redesigning of website happens during non-peak hours, so that customer traffic is least affected and your business moves on smoothly. Have I created a back-up for my existing website? A back-up for the existing website is necessary before you move on to designing a Drupal website. This is vital as there is always the possibility of a redesign going wrong and to counter this, a copy of an up-to-date version of your website is most critical. Zyxware Technologies is one of the premier web development organizations in the country with an impeccable reputation for creating top-class websites for a wide range of clients spread across the world. A passionate team lead by a strong leadership team and a will to excel makes Zyxware an ideal partner for your critical website building exercise.To know more about our Drupal development services, please get in touch with us. Drupal Development services Drupal websites Web Design Leave a reply Your email address will not be published. Required fields are marker *