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on 10th August 2016 / by Nisha.Oommen
A successful online store is the dream of every online business owner. When you are open 24/7, 365 days of the year, the logical thinking is that the business should increase proportionately. But sales might not be happening as you anticipated. Effective marketing, Site optimization, Content generation, Site’s responsiveness are all integral to a successful e-commerce site. Among the challenges faced by e-commerce site owners, the five major ones are: Site loading speed and performance: Page loading speed is a very important part of any website’s user experience. Increased loading speed of a site can be at the cost of losing a customer or even worse abandonment of the shopping cart in between. Speed of a site can sometimes be lost because of server space, design or when content is added to the web pages. Site visibility and traffic: Having your e-commerce site at the top of Google’s SERP when your products are searched, increases the probability of selling. Providing detailed descriptions of products and their pictures help in positioning your website through the products that attract visitors to your website and hence to the top of the SERP. Product review and comparison also help the customer make the right choice and in turn sales. The site’s visibility can also be improved by using social media marketing. Competition from giants in the market: There are a plethora of e-commerce sites selling products online. How do you compete with Amazon and such big players? Take advantage of your individuality and sell by promoting in a unique way. That can be deals, promotions, exclusive information through videos. This will attract more customers to your website and increase conversion rate. Payment and shipping: Payment is the threshold to a successful sale online. It is important to keep the customer's credit card and personal information uncompromisingly safe as that is the basis for trust and loyalty from the customer. It is hard to build customer loyalty and trust. It involves effort still to maintain it. To a customer, the cost of the item and the cost of shipping is the cost of the item. Branding and Integrity: Building your business brand is about building trust by providing the customer quality product and services with consistency. Every business is started with the aim to be successful, to make a profit and to keep growing. There might be a temptation to cut corners to get ahead. But it will be at the cost of building your brand and customer loyalty. Knowing these issues are the first step towards solving them and can be used as an opportunity to increase your online sales and performance. Zyxware Technologies is a Drupal development company that has been building e-commerce websites for the last decade. To learn how to improve your site’s ranking, visibility, traffic, conversion and branding or to migrate your e-commerce site to Drupal , please contact us! Reference: Challenges every Business Face Ecommerce Challenges Problems faced by E-Commerce sites Loading Speed of a Site Drupal Development services Ecommerce Leave a reply Your email address will not be published. Required fields are marker *
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on 18th July 2016 / by Nisha.Oommen
Businesses are engaging in different innovative strategies to develop and deliver various digital marketing experiences across the market. Marketing strategies are spirally evolving. From a personal door to door marketing concept, the strategy has moved to wider mass marketing while delivering personalized content. Omnichannel marketing is about providing this experience consistently over all channels. Omni comes from the word “omnis” which means universal, i.e present everywhere. Omnichannel marketing is this ability to provide a resonating experience across various touchpoints including but not limited to smartphones, tablets etc. This is not about a multichannel digital experience of the social, mobile and web, alone but indulges in a wider experience. To deliver a consistent message across omnichannels, businesses are using Content Management Systems that have Open Source technology. This makes for well maintained and clean content management. The Content Management System needs to be agile, flexible, scalable and easy to integrate to accommodate evolving digital marketing technologies while supporting the present day business marketing tools. Drupal, especially the latest version, Drupal 8 provides a great omnichannel marketing experience that helps manage and deliver content across channels and devices. Drupal 8 platform has more than 200 new built-in features in its Core. Drupal 8 and Omnichannel opportunities The key features in Drupal 8 which supports omnichannel are: Easy Content Authoring: Drupal 8 supports inline editing with Sparks. Using Ajax, contents can be updated fast without having to refresh the whole page. Responsiveness: The responsive web design capability of Drupal 8 gives another dimension to omnichannel marketing. This allows for consistent content marketing no matter what screen the customer is viewing. Also, the mobile customer can get relevant feedback via social media, text and other messaging channels. Multilanguage Capability: Drupal 8’s multi-language capability has opened a new realm of possibilities to the omnichannel strategy of being everywhere. Channel Optimization: Through Google analytics of the website and various other omnichannels, the marketing strategy can be revised or revamped where needed. Eco System for better Integrations: Integrate API’s from third parties to orchestrate an enhanced context driven marketing. Omnichannel marketing implements better business performances that enhances an organization’s brand value. Omnichannel marketing is powerful. Businesses that employ the omnichannel strategy think long term and plan strategically to reach the consumers through various touch points. Forrester’s Michelle Beeson states that ”Even retailers with higher overall omnichannel scores still have a disconnect between touch points to address.” Comprehending the omni-channel strategies, their operational applications and implications are key to a successful business marketing roadmap. Successful organizations create a consistent experience across different touch points and create an omnichannel facility to implement the same. We, at Zyxware, have been providing Drupal solutions to various enterprises for the last decade. Give us a call to know more about our Drupal development services and the latest opportunities in Drupal 8 to overcome the challenges of omni-channeling marketing. ReferencesOmnichannel digital Experience- AcquiaWhat is omnichannel?Forrester blog on Omnichannel Drupal 8 Drupal Development services Drupal Development Leave a reply Your email address will not be published. Required fields are marker *
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on 23rd May 2016 / by Moses Raymond
Security Audits play a crucial role in an organization’s ongoing effort to address security concerns. After identifying any potential security issues, remedial steps need to adopted; in fact, a Security audit is one of the first steps that need to be taken. No organization in its right mind would want to leave their websites vulnerable to hacking, and conducting a security audit is the best way to tackle security issues. A Security audit should be conducted at regular intervals if: Your website is slowing down and you want to diagnose the reason and repair it quickly You want to assess the security level of your Drupal website You are keen to reduce maintenance expenses by enhancing Drupal code quality You want to give your visitors a better overall experience on your website A Security Audit is also a fool-proof method of evaluating the work carried out by a third party and check for any underlying defects. Also, a security audit conducted before initializing any development work is useful in identifying any unresolved issues. The following steps are a few of the key checks done during a Security Audit: Code and Security: Here, the website is checked for any vulnerabilities, and proper analysis is done to make sure that the appropriate security updates are installed. The proper working of the software and updates is thoroughly checked. Content Structure: Any critical issues related to your site’s content structure, within your site’s nomenclature, is deeply examined and the corrective action is taken. Complete Functionality check: The website is checked for any broken links, obsolete and non-operational modules, along with any missing functions. This ensures that the website is functional in all aspects. Speed and Performance check: The security audit firm will also check for the site’s receptiveness and speed issues, if any, and document the probable causes of the same. Check for Best Practices: A comprehensive review of the website’s nomenclature, code, configuration and modules is also carried out to confirm that standard and best practices are being employed. On-page SEO: This is also an important assessment that is done by most security audit companies. An in-depth review confirms if your website needs any changes or enhancement to the on-page SEO and a detailed report is submitted. Zyxware's Drupal Security Audit Zyxware's Drupal Security Audit consists of the below mentioned steps: Consultation: In this phase, our audit team meets with the client to understand their requirements and gather any other information that may be critical to the audit process. Comprehensive Audit: Our technical experts examine every area of the website including the architecture, page timings etc. Documentation: After the review, every team documents its findings that will become part of an exhaustive report which is submitted to the client. Review and Recommendations: The Audit team then schedules a review meeting with the client and also creates a plan with suggestions and recommendations. Over the past decade, Zyxware has provided end-to-end Drupal services; from Drupal design and development to consultancy and support, which also involves Drupal Security Audit and Reporting services. We have a long list of satisfied clients who will vouch for our proven and successful methods. We carefully analyze your site, identify security concerns, provide recommendations and work closely with you to implement them. So, give us a call today to find out how you too can benefit by partnering with us. Drupal Development services Drupal Audit Drupal Security Leave a reply Your email address will not be published. Required fields are marker *
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on 05th May 2016 / by Moses Raymond
Media websites are large and heavy configurations due to the enormous amount of data, including videos, images etc. and need a robust content management system in order to fulfil the expectations from it. A media house is no different from other businesses and monetization is a crucial factor that needs to be considered before going online. Of course there are other areas that also need attention such as responsiveness, content management etc. As a media owner, if you are planning to launch your website using Drupal, it is imperative that you ask questions related to the following areas, to the company managing the entire process: Monetization: This is a vital area and a critical aspect to be considered by any media organization as developing and managing a large website is an expensive matter. Most media houses would want a minimum of 10% of their revenue to be generated by the website, so that the traffic is used well and can be monetized. Drupal provides multiple options in themes which can bring in substantial revenue. Media houses can look at options such as promotions, advertising, subscriptions and even single purchase dealings to help monetize the website. Personalization: The competitive media industry is always looking for myriad ways to create value for the visitor and generate user loyalty in return. It is here that personalization plays a major role. By creating user profiles, it is easy to track the user’s choice and interest areas so that the content can be prioritized accordingly. Thus it becomes easier to create personalized content. Apart from the above mentioned points, your website builder should also be able to suggest how to use user-generated content or gamification for your monetary benefit. Understanding Content: The Drupal company that a media house employs, should understand the kind of content essential to create the maximum impact. The workflow of your organization, the various distinctions of the industry and the many challenges of content management should be clearly understood to create an impactful and practical website.Therefore, a web development firm with enough experience servicing media clients could be your ideal choice for this critical project of yours. Site Responsiveness: News, content, shopping, and directions are being consumed through the mobile phone and with the entire consumer world going mobile, your organization wouldn’t want to be left behind. Media organizations need responsive sites to ensure better engagement and lower bounce rates and your service provider should be alert to this important fact. Scalability: As your business grows, your website should be capable of handling the growing traffic and added content. It should be capable of managing complicated architecture and the Drupal firm being considered should be able to scale up operations as and when needed. Security: This is another extremely important factor that cannot be neglected by any media owner, as there is a lot of confidential data that needs protection. The Drupal web development company should be competent to manage issues related to security. Make sure you, as a media owner, ask the right question to the web development firm you employ. Of course, if you partner with Zyxware Technologies, it will be a foregone conclusion that the above areas will be addressed without a doubt and much more too. Get in touch with us today and understand the huge difference we can make to your business! Drupal Development services Media Drupal Sites Leave a reply Your email address will not be published. Required fields are marker *
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on 22nd April 2016 / by Moses Raymond
The healthcare industry is facing multiple challenges and is looking for robust solutions to solve these problems. A looming problem that needs immediate attention is how to create open lines of cross communication between doctors in diverse practices. This will ultimately help physicians to interconnect and improve the overall care of patients. Drupal is one such open source technology tool that can be utilized in a variety of ways to address the issues faced by the healthcare sector to drive a positive outcome. This versatile and robust open source Content Management System can easily bridge this gap. The primary benefit of Drupal, as an open source technology, is that it is continuously updated with the latest improvements and has a strong and vibrant community support. Moreover, Drupal can effortlessly link multiple platforms, integrating front-end APIs and thus eliminate many of the formidable communication challenges the healthcare sector faces today. By leveraging Drupal’s smart framework, the healthcare industry is capable of setting up latest products and this is an advantage considering the ultra-specialized nature of this industry. End-users may find the data confusing and at times overwhelming too and Drupal can help in simplifying the same. Here are the four solid reasons why the healthcare sector should use Drupal modules to its benefit: A wide range of modules to choose from: Drupal has more than 8000 modules with the number rising as time goes by. With such a wide range of modules, it is easy to deploy the website at short notice, which results in lower expenses. Personalized for the requirements of the healthcare industry: Since this sector has many unique needs, Drupal is certainly geared up to address issues related to extensibility, security, access management and flexibility. These qualities make it the perfect tool to connect to the needs of the healthcare sector. Allows quick decision-making in emergency situations: Increased data liquidity reduces redundant workflows and negates a majority of system-made inadequacies. Due to the quick availability of data and information, it becomes easier for medical teams to respond to crisis situations and take critical decisions almost instantaneously. Patient turnover is increased: The implementation of Drupal helps the medical team to interact with patients in a qualitative manner and is also useful in attending to more patients at a given period of time. Drupal module developers are continuously innovating and adding to the already burgeoning value it provides to the healthcare sector. Zyxware has been at the forefront of addressing the needs of this industry and is specialized in developing websites for its industry leaders. Your organization too, can benefit from our expertise in these areas, so get in touch with us to know how! Drupal Development services Drupal Sites Healthcare Leave a reply Your email address will not be published. Required fields are marker *
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on 29th March 2016 / by nayanathara
An efficient online sales and branding strategy requires an attractive, professionally designed website. Your business website goes a long way in creating an impression on your customers and prospective buyers. In addition to sales, your corporate website should also convey the appropriate brand message across to your target audience. A combination of website aesthetics with higher search engine rankings is necessary for an excellent web strategy. Drupal & Search Engine Optimization(SEO) Search engine optimization or SEO is one of the most effective methods to generate more traffic and quality leads for your website. For successful SEO, your website require various online factors that need to work cohesively such as competition monitoring, link building, precise keyword research, and web analytics. However, for site optimization, using accurate keywords on your website and other aspects like clean URL structures, avoiding content duplication and indexation to the last levels, is extremely important. So, in short, to achieve higher search engine rankings, the web page content has to be SEO-friendly. There are numerous ways in which web content can be SEO optimized. A Content Management System (CMS) helps to ensure proper SEO optimization. Among the various CMS’s available today, Drupal is the most preferred CMS for websites across the world. Here are the reasons why Drupal is the best CMS for building an SEO-friendly website: Search-engine friendly URLs: URLs play a pivotal role in driving traffic to your website. Search engines constantly look for keywords in these URLs. A major benefit of using Drupal is that it enables you to create individual URLs for different kinds of content or ' URL aliases', instead of a common URL. Effective Taxonomy: Categorization just gets simple with Drupal’s in-built taxonomy. With Drupal's taxonomy, you can make the content reader-friendly i.e. you can create content in a well-organized and tagged manner. In short, Drupal’s flexible and easy-to-use taxonomy helps to make your webpage SEO-friendly. Page Titles: A keyword rich page title helps in grabbing the attention of search engines, provides a great deal of information to the reader about the page and is easily displayed in search engine results. Drupal page title module enables the automatic creation of search engine friendly titles for your webpage. It also helps create titles for the individual nodes (content) after analyzing them. Easy revision options: To be search engine friendly, fresh content needs to be updated regularly. Google’s content analysis algorithms rank websites based on the freshness and originality of the content. Moreover, Drupal enables users to revise the existing content, incorporate new keywords, and publish new content. Drupal SE0 modules: The Drupal core offers a wonderful framework for structuring content and also prevents the duplication of content. Nodewords, path redirect, Search 404 and Path/Auto path are a few of the Drupal SEO modules that help to make your website SEO-friendly. Zyxware has been actively building SEO-friendly Drupal websites for our clients in different industry verticals. From our personal experience, we can vouch for the fact that websites receive higher search engine rankings with Drupal CMS. So, if you want to build a search engine friendly Drupal website or wish to know more about our Drupal development services, please give us a call today. Drupal Development services Drupal websites Drupal SEO Leave a reply Your email address will not be published. Required fields are marker *
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on 24th March 2016 / by Moses Raymond
The process of converting information into a digital format is known as Digitization. Here the information is organized into units called bits which can be individually addressed. This binary data is processed by computers and other devices having the capacity to compute. Digitizing information makes it easier to save, access and share across various platforms to any place in the world. Digitization in the Media and Entertainment space Every industry has been impacted in a positive manner by the use of digitization and the entertainment and media industry has been no exception to this. In the previous year, the M&E industry was taken by storm by the digital revolution and from the results we saw, 2016 is not going to be different. As predicted by experts, it is this digitization that will help in breaking new barriers and creating bigger grounds to play. This impact has been further fuelled by the rise of the mobile technology along with the coming-of-age of internet too. This is akin to a revolution that this industry has never seen before has given this generation a great spectacle to witness. In earlier times, it was newspaper that bought in news the next day morning from around the world. Today, the job of reporting and analysing is being done by social media platforms like Twitter and Facebook. Since the advent of mobile technology, television, radio and newspaper have taken a backseat just like the internet has transformed the M&E industry. The “second screen” phenomenon has made sweeping changes to the way users watch television. The second screen is the laptop, mobile or tablet that is used in between programs or commercials by television viewers. The presence on this second screen is extremely critical and every industry is vying for space here. Content that is available at the click of a button, yet is available from anywhere and can be shared is the need of the hour. Digitization will make sweeping changes in the way content, be it newspaper or television, is looked at and consumed. Large Media houses dealing with news on print have started looking at various avenues of reaching the audience and digitization is help them to do so. What are the key growth drivers in the Media and Entertainment sector in India? The Media and Entertainment sector in India is growing at a blazing speed. As per a FICCI-KPMG report, the Indian media segment is expected to grow at a CAGR of 13.9 percent by 2019, and one major reason for this growth spiral is the young audience, which is consuming media at their own pace and convenience, sharing content across platforms and putting their views across on social media. This is the power of digitization and this will fuel further growth in this sector. The scorching pace that it has set in 2015 will be further accelerated because it is more user-driven and will provide content that is available on demand. Zyxware has always been at the forefront of such revolutions that rock the media and entertainment industry. Our constant interaction with the leading organizations of this industry has given us access to the pulse of the M&E sector and we put it to good use along with the latest in technology while partnering with our clients. Over the past 9 years, we have successfully developed several Drupal-based websites for our clients in the media industry. Give us a call today to get an insight into our Drupal development services. Drupal Development services Digital media Social Media Leave a reply Your email address will not be published. Required fields are marker *
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on 17th March 2016 / by Bipasha Baijulal
Drupal is one of the most preferred Content Management Systems in the world, and needless to say, Drupal 8 is greatest release of Drupal till date. When it comes to Drupal 8, it makes things a lot easier for the digital marketer, with its power, easy usability and superior technology. According to the official website Drupal.org, Drupal 8 offers the following options for marketers:- When new campaigns are being made, it should be 'built with mobile in mind'. Addition, removal or modification of contents is very easy and simple. The contents can be sorted and segmented according to the audience, language, and type of device. Here are a few outstanding features that make Drupal 8 the best CMS for marketers: Stability and reliability:Just like it's predecessors, Drupal 8 is also very reliable and stable. Reinforced stability and reliability enhances the suitability of Drupal for enterprises. Faster Speed: It offers faster speed and ensures smarter load performance on all devices including smart phones. User Interface: For importing and exporting purposes, Drupal 8 provides an easy user interface. One can easily switch between development, production and staging environments. Multilingual features: The built-in language functionality in Drupal 8 takes care of all the language handling requirements. There is significant improvement in selection and detection of language. Drupal 7 used Content-copy based translation method while Drupal 8 uses field based content translation. The site-names, user roles, and contact categories can be easily translated. WYSIWYG editor: Users can keep their blogs/ websites updated with the WYSIWYG editor. Responsive images on the WYSIWYG helps the user to understand how the images will look on mobile. Theming: Theming is very easy with Drupal 8 because of the Twig Templating System. Technology: It uses trending technology and enterprise-ready tools. Progressive decoupling is used to break free from the restrictions in the back end. Zyxware is a seasoned and proud developer of Drupal websites. We can help you build a fast performing and flexible Drupal powered website for your business. To know more about our Drupal development services and the exclusive benefits of Drupal 8, give us a call today. Drupal Development services Drupal 8 Digital Marketing Leave a reply Your email address will not be published. Required fields are marker *
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on 09th March 2016 / by Moses Raymond
It is extremely vital to introspect a bit before you get on the path to redesigning your website. You need to have sufficient clarity on what you want to achieve by doing this. Is your website about buying products? Are customers required to fill out an application form? Is it about subscription to a newsletter? By getting clarity on the actions your users need to take while visiting your website, it becomes easier to create the website’s framework or information architecture. Here a few points that you need to consider before you start designing a Drupal website: What is the current website achieving/not achieving? Taking stock of your present website is an important step - you can discard all that is not required and make a complete list of all that is absolutely necessary. This is the ideal time to analyse customer complaints if any, about the website/services and consider which areas are of interest or disinterest to your web visitors. Use data to analyse and make decisions that will serve you well in the longer period. Analyze and gain understanding on why customers leave the page after reaching a certain point; this will help you to add an interesting link or content. What are the drawbacks of your existing CMS? The ideal time to check whether the present Content Management System is doing its job for you, is while considering this change. Drupal allows you to make changes in the website even if you do not have coding experience; hence there isn't too much dependence on the developer. Choose a CMS that fits all your requirements and manages your content effectively. How much time will this migration/designing take? This question is crucial, especially if your business involves e-commerce. Any gap during peak hours will lead to considerable revenue loss and also have a negative impact on customers. Make sure the redesigning of website happens during non-peak hours, so that customer traffic is least affected and your business moves on smoothly. Have I created a back-up for my existing website? A back-up for the existing website is necessary before you move on to designing a Drupal website. This is vital as there is always the possibility of a redesign going wrong and to counter this, a copy of an up-to-date version of your website is most critical. Zyxware Technologies is one of the premier web development organizations in the country with an impeccable reputation for creating top-class websites for a wide range of clients spread across the world. A passionate team lead by a strong leadership team and a will to excel makes Zyxware an ideal partner for your critical website building exercise.To know more about our Drupal development services, please get in touch with us. Drupal Development services Drupal websites Web Design Leave a reply Your email address will not be published. Required fields are marker *
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on 03rd March 2016 / by Moses Raymond
If you have finalized your decision to build (or revamp) your organization’s website by using Drupal - one of the most flexible, scalable and efficient Content Management Systems in the world - it is now time to make yet another difficult decision i.e. choosing a Drupal vendor to take it ahead. It must be remembered that every Drupal vendor is different and possesses a unique set of skills and capabilities that is distinctive to their sphere of work. One Drupal vendor may offer a lot more than the other and vice versa; hence, it is important to make the right selection. This can be done by checking a few basic yet important factors: Skill sets: It is important to understand a vendor’s skill and capability in executing the project in an efficient manner. The Drupal firm you are planning to hire should have enough experience and expertise to manage projects of any size that comes their way, without falling short on any front. A smaller project should be executed with a similar passion as a large one. It would be ideal for your potential Drupal partner to have worked with diverse organizations and proved their worth. Reputation: It is always a good idea to browse the Internet to check the reputation of the Drupal vendor. Make sure you ask for client references along with their contact numbers and it sure wouldn’t do any harm to speak to a couple of clients. Quality work will always leave a trail of satisfied clients and reputation is built by contented customers only. Drupal as their strength: If your potential vendor makes the claim of being a “Drupal specialist”, ensure you validate this claim. The Drupal development firm should have a technical team that specializes in the framework and has a strong team comprising of back-end developers, site builders, themers, front-end developers, site architects etc. Since the success of your web development projects rests on the capable shoulders of this team, Drupal should be their specialty than just another business avenue. Active Drupalers: Drupal is an open-source platform and has an active community. If the potential Drupal firm you are considering is relatively active within the Drupal community, they will surely have their organization’s key personnel profile on it. As a customer, you can check the previous projects handled by their team, it's outcome, and the remarks/comments/posts. Maintenance and technical support: The development of the website is not all that your vendor should be capable of, as the website will require regular maintenance and constant update. A professional Drupal development firm will include this crucial factor in the quote/proposal and provide round-the-clock services. A robust customer support team is a prerequisite your organization should look for, and it will become an important aspect in the future. Since the past decade, Zyxware has been at the forefront of Drupal development and has been offering quality work at competitive prices. As mentioned above, our clients will vouch for the difference we have made to their business by partnering them in one of the most crucial areas of their business. To know more about our Drupal development services, please get in touch with us. Drupal Development services Drupal websites Drupal Development Leave a reply Your email address will not be published. Required fields are marker *