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on 18th July 2016 / by Nisha.Oommen
Businesses are engaging in different innovative strategies to develop and deliver various digital marketing experiences across the market. Marketing strategies are spirally evolving. From a personal door to door marketing concept, the strategy has moved to wider mass marketing while delivering personalized content. Omnichannel marketing is about providing this experience consistently over all channels. Omni comes from the word “omnis” which means universal, i.e present everywhere. Omnichannel marketing is this ability to provide a resonating experience across various touchpoints including but not limited to smartphones, tablets etc. This is not about a multichannel digital experience of the social, mobile and web, alone but indulges in a wider experience. To deliver a consistent message across omnichannels, businesses are using Content Management Systems that have Open Source technology. This makes for well maintained and clean content management. The Content Management System needs to be agile, flexible, scalable and easy to integrate to accommodate evolving digital marketing technologies while supporting the present day business marketing tools. Drupal, especially the latest version, Drupal 8 provides a great omnichannel marketing experience that helps manage and deliver content across channels and devices. Drupal 8 platform has more than 200 new built-in features in its Core. Drupal 8 and Omnichannel opportunities The key features in Drupal 8 which supports omnichannel are: Easy Content Authoring: Drupal 8 supports inline editing with Sparks. Using Ajax, contents can be updated fast without having to refresh the whole page. Responsiveness: The responsive web design capability of Drupal 8 gives another dimension to omnichannel marketing. This allows for consistent content marketing no matter what screen the customer is viewing. Also, the mobile customer can get relevant feedback via social media, text and other messaging channels. Multilanguage Capability: Drupal 8’s multi-language capability has opened a new realm of possibilities to the omnichannel strategy of being everywhere. Channel Optimization: Through Google analytics of the website and various other omnichannels, the marketing strategy can be revised or revamped where needed. Eco System for better Integrations: Integrate API’s from third parties to orchestrate an enhanced context driven marketing. Omnichannel marketing implements better business performances that enhances an organization’s brand value. Omnichannel marketing is powerful. Businesses that employ the omnichannel strategy think long term and plan strategically to reach the consumers through various touch points. Forrester’s Michelle Beeson states that ”Even retailers with higher overall omnichannel scores still have a disconnect between touch points to address.” Comprehending the omni-channel strategies, their operational applications and implications are key to a successful business marketing roadmap. Successful organizations create a consistent experience across different touch points and create an omnichannel facility to implement the same. We, at Zyxware, have been providing Drupal solutions to various enterprises for the last decade. Give us a call to know more about our Drupal development services and the latest opportunities in Drupal 8 to overcome the challenges of omni-channeling marketing. ReferencesOmnichannel digital Experience- AcquiaWhat is omnichannel?Forrester blog on Omnichannel Drupal 8 Drupal Development services Drupal Development Leave a reply Your email address will not be published. Required fields are marker *
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on 03rd March 2016 / by Moses Raymond
If you have finalized your decision to build (or revamp) your organization’s website by using Drupal - one of the most flexible, scalable and efficient Content Management Systems in the world - it is now time to make yet another difficult decision i.e. choosing a Drupal vendor to take it ahead. It must be remembered that every Drupal vendor is different and possesses a unique set of skills and capabilities that is distinctive to their sphere of work. One Drupal vendor may offer a lot more than the other and vice versa; hence, it is important to make the right selection. This can be done by checking a few basic yet important factors: Skill sets: It is important to understand a vendor’s skill and capability in executing the project in an efficient manner. The Drupal firm you are planning to hire should have enough experience and expertise to manage projects of any size that comes their way, without falling short on any front. A smaller project should be executed with a similar passion as a large one. It would be ideal for your potential Drupal partner to have worked with diverse organizations and proved their worth. Reputation: It is always a good idea to browse the Internet to check the reputation of the Drupal vendor. Make sure you ask for client references along with their contact numbers and it sure wouldn’t do any harm to speak to a couple of clients. Quality work will always leave a trail of satisfied clients and reputation is built by contented customers only. Drupal as their strength: If your potential vendor makes the claim of being a “Drupal specialist”, ensure you validate this claim. The Drupal development firm should have a technical team that specializes in the framework and has a strong team comprising of back-end developers, site builders, themers, front-end developers, site architects etc. Since the success of your web development projects rests on the capable shoulders of this team, Drupal should be their specialty than just another business avenue. Active Drupalers: Drupal is an open-source platform and has an active community. If the potential Drupal firm you are considering is relatively active within the Drupal community, they will surely have their organization’s key personnel profile on it. As a customer, you can check the previous projects handled by their team, it's outcome, and the remarks/comments/posts. Maintenance and technical support: The development of the website is not all that your vendor should be capable of, as the website will require regular maintenance and constant update. A professional Drupal development firm will include this crucial factor in the quote/proposal and provide round-the-clock services. A robust customer support team is a prerequisite your organization should look for, and it will become an important aspect in the future. Since the past decade, Zyxware has been at the forefront of Drupal development and has been offering quality work at competitive prices. As mentioned above, our clients will vouch for the difference we have made to their business by partnering them in one of the most crucial areas of their business. To know more about our Drupal development services, please get in touch with us. Drupal Development services Drupal websites Drupal Development Leave a reply Your email address will not be published. Required fields are marker *
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on 24th February 2016 / by Moses Raymond
As a user and developer, you would have surely heard about Drupal, an open source Content Management system (CMS) that has great developer network and is free and most secure too. All said and done, if you decide to make the transition from your existing CMS to Drupal, you would surely want to understand the steps to be taken, the cost involved etc. before you take the plunge. If the right kind of homework is done prior to migration, your team will be better prepared for the change and will also keep the migration costs down. The development company to whom your organization will entrust this task to, would need to be prepped up with the right information before undertaking the migration and to receive the right quote too. Let us delve deeper into this migration process for a better understanding and a smoother transition: Have a Migration Plan in place: Just like a traveller prepares for a journey and considers the various pitfalls and breaks, a Migration plan ensures that there are no hiccups in this migrating agenda. As cost is the primary factor to be considered, the migration plan will make sure that the budget is in place and there are no surprises in store. Keep a ready answer for the following questions when you decide to migrate to Drupal: Is there a person who has been nominated to represent the migration? What is the time frame given for the process? Can the migration cost be justified? When will the ROI on migration become available? Readiness on these fronts will be a great way to begin the process and will go a long way in helping the development team to hasten and work within the time frame. This will ultimately save money. Period. Taking a fresh perspective: Your business website may have become stale and boring over a period of time, and migration to Drupal may be the perfect opportunity to make the necessary changes. As soon as the decision to migrate is taken, it would do good to prepare fresh content or outsource it to a dedicated writer. Remember that well-written and quality content writing takes time and hence needs advance planning. This should not become one of the reasons for any delays in launching the refurbished website. Auditing your site: Auditing your website should be done from two perspectives viz. Organizational and Technical before the actual migration happens. The organizational audit will help you save time in the ongoing communication process with the development firm, and keeping answers to obvious questions ready will also keep you in control. The technical audit will help in identifying certain areas like evaluating how the source site structures non-content data or even identifying the repository the source site uses. At Zyxware Technologies, we have the perfect know-how and experience to build a completely functional website. Our expert team will ensure the migration happens in a smooth and easy way. So, Call us today to know more about our Drupal development services and how your organization will profit by partnering with us. Drupal Development services Drupal Development Drupal Migration Leave a reply Your email address will not be published. Required fields are marker * thomson (not verified) access_time 19 Jan 2019 - 17:55 NICE Add new comment
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on 22nd February 2016 / by Moses Raymond
Drupal is an open source, free-to-use content management framework that has been written in PHP. It is distributed under the GNU General Public License that assures the end-user the freedom to copy, modify and share the architecture in accordance with his/her requirements. Drupal powers nearly 6% of the world’s websites including corporate websites such as Pfizer and Time Inc., personal blogs and government websites like data.gov.uk and the White House. It's popularity as a versatile content management platform is evident from the fact that it has been used in 180 languages across more than 230 countries around the globe. It is widely used for knowledge management and collaborations by individuals and large organizations all around the world. With more than 30,000 developers and a million plus members, Drupal’s popularity has been on the ascendancy since the time it was launched. Drupal core installation is designed to work and act as a basic website, an internet forum, a blog, or even as a community website. The basic features of the standard Drupal core includes RSS feeds, menu administration, user account registration, page layout customization, caching features, release updates etc. The web developers and system administrators are always aware of its recent developments and releases with intimations about latest versions, themes, and modules. Drupal’s unique features make it a state-of-the-art web content management tool with easy customization. The following features make it an attractive option for online businesses: Ease of Content Management: This is one of its most important features as easy content management allows quick and simple editing and publishing of online content, so much so that even a non-technical individual can effectively manage these tasks. Content adherence is maintained by providing limited access to various users as per their organizational role. Top-level Community Support: The user-developer connectivity that Drupal provides as a platform is quite unique and allows community members to consult each other if they have any problems or issues. With the user/developer community growing consistently over the past years, this platform is continually updated and improved upon on all fronts. Innovative features and new plug-ins keep infusing new life in to the platform, making it more efficient by the day. Time-saving and easy to use: Unlike other platforms, Drupal allows for quick designing and easy customization, thus saving a lot of time for all those involved. Template customization: Drupal has a wide array of ready-to-use themes that facilitates in the web designing and layout of the website and allows easy alteration of current features and adding new ones too, without having high-level programming skills. Being one of India’s largest contributor to Drupal, Zyxware is completely ready to adapt to any future challenges in this technology-driven industry. Whether we are working on existing modules or creation of new Drupal modules, our team of developers and designers will work along with you to provide you optimum satisfaction. With world-class maintenance and support services, Zyxware assures you of the perfect Drupal solutions to meet your unique business requirements. Call us right away to know more about Drupal website development services. Drupal Development services Drupal Development Drupal websites Leave a reply Your email address will not be published. Required fields are marker *
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on 18th February 2016 / by Bipasha Baijulal
Drupal is a free and open-source content management system that runs on PHP. Today, the Drupal community is backed by over a million developers and users. Several high profile websites including the top government websites in the world runs on the Drupal Framework.But why are so many institutions and businesses switching over to Drupal? Drupal offers the best features and flexibility to build a vibrant website which is safe and secure. Here are 8 reasons why you should use Drupal for your next website: Advanced Modules: Drupal boasts of twenty-nine thousand modules and two thousand different themes which give developers numerous options to design very creative and customized website templates for clients. These modules also enhance the performance of the site and do not demand much manual effort from developers. Functionalities: Advanced and efficient functions such as advanced menu management, polls management, graphics modification tool and user management allow developers to design advanced websites, discussion boards, blogs, social networking pages, etc with ease. Quick Deployment: Drupal websites can be deployed within a few hours; once the core is installed it provides a hassle-free platform to manage content, images, and to make updates and third party integrations. Customizable even after deployment: As discussed above, Drupal gives numerous options to customize websites but another unique feature is that such customizations can also be made after the Drupal website has been made live. Therefore, developers can make changes even after deployment as per the client’s needs and feed backs. You can also organize Drupal to save a new version of your pages each time it has been edited so that you have the option to check on old revisions whenever you want. Best Security: No security issues go unnoticed and unresolved by Drupal’s security team comprising of more than 40 experts which makes it comparatively more secure than any of the other CMS’s. This is pretty obvious if you consider the fact that the website for the White house has been created using Drupal. Smart Device friendly: With the use of smart devices in every nook and corner of the country, the Internet has become an efficient platform for marketing. Businesses, especially small businesses, are largely benefited from this type of marketing. Keeping this in mind, Drupal allows its websites to be viewed on smart phones and Ipads in the same way as viewed on a desktop. Advanced Plug-ins: To enhance website building capacities, Drupal offers over 7,000 plug-ins and extensions. Being an open source program, Drupal lets you create your own plug-ins as well. SEO friendly: Today, search engines are content driven; the more attractive and professional the content, the more are the chances of the websites getting better rankings on search results. Drupal includes SEO Modules such as Page Title, Nodewords, Related Content, Pathauto, Sitemap & XML Sitemap which gives you wide range of options to display content in a search engine friendly manner. Drupal has been the backbone of several websites that has been developed by Zyxware over the past 9 years. We have had happy clients and seen businesses make great improvements through a Drupal powered website. If you want to know more about our Drupal website development services,please contact us today. Drupal Development services Drupal Development Drupal websites Leave a reply Your email address will not be published. Required fields are marker *
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on 16th February 2016 / by Bipasha Baijulal
Google SERP (Search Engine Results Page) plays a vital role in deciding the future of any business, especially online businesses. Search engine results are responsible for driving traffic to websites and the results which are displayed on the first page are the most attractive to users like us. To achieve the top search engine rankings, the content on the webpage needs to be SEO-friendly. So no matter how cool your website looks or how user-friendly it is, if you want to draw in the maximum number of online visitors, your website has to be SEO-friendly. There are several ways in which the content can be SEO-optimized. A Content Management System (CMS) is very necessary to ensure proper SEO optimization. There are plenty of CMSs like Jhoomla, Wordpress and Drupal, among which Drupal is the most favoured CMS for websites all over the world. Here are 5 reasons why Drupal is the best CMS for creating a SEO-friendly website: SEO-friendly URLs: URLs are very important for driving traffic because search engines look for keywords in these URLs. A major advantage of using Drupal is that you can create individual URLs for the different content you create instead of one common URL. These individual URLs are referred to as URL aliases. Highly effective Taxonomy: Categorization is a piece of cake with Drupal’s in built taxonomy. You can create content and tag individual content with keyword terms. Categorization is very much required to make the content reader-friendly. In short, Drupal’s flexible and simple-to-use taxonomy makes your webpage SEO-friendly. Page Titles: Page titles are as important as URLs because: A keyword rich page title grabs the attention of the search engine It informs the reader about the page It is displayed in search engine results Drupal page title module can automatically create search engine friendly titles for your webpage. It can also create titles for the different individual nodes (content) after analysing each node Easy revision options: Every web page needs to have fresh content updated regularly to be search engine friendly. Google’s content analysis algorithms rank websites on the basis of fresh content. In Drupal, it is easy for users to go back and revise the content to add in new keywords, and to publish new content. SE0 modules in Drupal core: Drupal core offers a fabulous framework for structuring different content and for preventing duplicate content. Nodewords, path redirect, Search 404 and Path/Auto path are some of the SEO modules in Drupal that can make your website SEO-friendly. Over the years, Zyxware has been actively building SEO-friendly Drupal websites for several clients from different industry verticals. When it comes to achieving higher search engine rankings, we can guarantee that there is no other CMS that can stands close to Drupal’s SEO modules. To know more about our Drupal website development services, please contact us today. Drupal Development services Drupal Development Drupal websites Drupal SEO Leave a reply Your email address will not be published. Required fields are marker *
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on 11th February 2016 / by deepa.n
Responsive sites and adaptive sites are the same in the sense that they both change appearance based on the browser environment they are being viewed on. One of the major challenges in creating a web design is how to create one that has lasting value, at least for a planned period of time. It is more likely that a first time visitor/customer may not be familiar with your products or services. There are other possibilities that your visitor is in a real hurry, or they’re on an iPad, at a coffee shop. Or maybe they’re on some device for which a website hasn’t been planned yet. It takes some careful thought and planning to design a responsive site that can be enjoyed equally across a range of devices. We call such designs as mobile-first, because we expand the design outward from a mobile view to a PC. The sites that embrace mobile first and responsive design are vital, because they prioritize the user experience. Drupal 8 and responsive web design There are many new ways of building mobile-friendly websites with Drupal, from mobile applications to using a mobile-specific theme. Responsive design is a much simpler way of designing for mobile. The goal of responsive/adaptive design is to design a site so that the layout adapts to the width of the user's screen, making websites usable on a variety of devices from mobile phones to large monitors. If the requirement is a rather custom theme than an immediate solution, then Drupal 7 can actually take care of it. Drupal 7 core does not really address responsiveness for the website. However, the Drupal community came up with responsive base themes which are simply awesome. Also, there are Drupal 7 modules that can help in making the Drupal 7 website responsive and mobile-friendly. If the requirement is to have a Content Management System that can adapt the site content to any modern device, then Drupal 8 is the best solution. Mobile-first is the new ‘responsive’. Drupal 8 is surely a winner here; not only are its themes responsive, even the admin pages can resize itself to the mobile screen size. Drupal 8 has turned super-fast and mobile-friendly, and managing the site is really effortless. Drupal 8 has been made with a mobile-first approach for users and end-users. With it’s incredibly useful mobile features such as the admin interface, themes, tables, and pictures, it fulfills the need for an extremely responsive website. At Zyxware, we have an experienced team of Drupal developers, Drupal experts, and technical architects who will help you build a power-packed Drupal website that meets your specific business requirements. Over the past few years, we have helped government sites and enterprises power their websites with Drupal. If you are planning to build a mobile-friendly Drupal website or migrate to Drupal 8, we are here to help you. Please Get in touch with us to know more about our Drupal development services. Drupal Development services Drupal Development Drupal 8 Drupal 7 Responsive Design Leave a reply Your email address will not be published. Required fields are marker *
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on 15th December 2015 / by Bipasha Baijulal
Smart phones are all over the place and shoppers are going mobile, and this is what keeps developers on their toes to constantly update m-commerce technology. Needless to say, online marketers are keeping their eyes open for the latest advancements in m-commerce. What the Numbers Say 2015 has seen a huge development in m-commerce, with more and more consumers preferring mobile phones for browsing, shopping, and cash transaction purposes. And why shouldn’t they? After all, mobile is convenient, safe and fast. Multi-billion dollar companies in the ecommerce space are going mobile-only since most of the customers are making purchases through mobile phones. As per the latest report by the investment bank, The Goldman Sachs Group, Inc., the global M-commerce sales is expected to touch an amazing $626 billion in 2018. India's ecommerce market is predicted to breach the $100-billion mark by FY20, bolstered by a tremendous rise in internet usage, discounting and huge investment by online retailers, says the report. With the massive growth in m-commerce across the globe, online retailers are more focused towards providing a convenient m-commerce experience for customers. Here are a few expected m-commerce trends for 2016: Greater mobile marketing budget: Isn’t that obvious? Every year, more and more people buy smart phones, and by 2016 mobile phones will gain greater access in even the remotest regions in the world. So, ultimately, mobile marketing will be grabbing the limelight among other marketing areas. When compared to the previous years, a good proportion of the marketing budget will focus on mobile marketing next year. Quicker mobile transactions to different hardware: We, as consumers, are very greedy! We want faster and quicker service and our loyalty immediately shifts towards the best service provider. 2016 will see some new efforts being made to ensure quicker transactions through mobile phones. New mobile payment methods – involving a synergy between hardware and software - have been developed to ensure seamless transactions in stores and online. From next year onwards, you might be able to make payments at petrol bunks and grocery stores through your mobile phones without having to wait in long queues! Omni-channeling: Omni-channeling is all about following customers through every channel. And there's no better way to ensure a purchase. Omni-channeling delivers a personalized experience for individual customers. In 2016, companies will be investing more time developing omni-channeling strategies for m-commerce. More purchase through mobile apps: Mobile apps, as you might know, use up less data and you can make purchases even more swiftly than through a mobile website. A good number of online retailers in India are yet to acknowledge and embrace apps. However, considering the greater functionality that they provide, we will see a significant increase in the number of online retailers using mobile apps next year. Build an online mobile-friendly store with Drupal 8 & maximize sales! Drupal has the necessary tools and modules to create a mobile-friendly website, thus offering your customers an awesome experience. The latest addition, Drupal 8, has a mobile-first design which includes more enriched and mobile-friendly themes and templates. And Drupal developers know that the greatest advantage of using Drupal is that it is very simple to develop mobile apps with Drupal. Look no further. Capitalize on the benefits of a mobile-friendly online store. At Zyxware, we help you establish a strong online presence by creating the best Drupal powered websites. To create a mobile ready ecommerce website or to know more about our Drupal website development services, please Contact us. References Expected M-Commerce Trends in 2016 India's ecommerce market to breach $100 billion mark by FY20: Goldman Sachs Drupal Development services mobile commerce Drupal Development Leave a reply Your email address will not be published. Required fields are marker *
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on 14th December 2015 / by Moses Raymond
The launch of Drupal 8, Drupal’s latest and most versatile avatar, has generated a new kind of buzz amongst web development communities. Since Drupal 8 offers numerous, exciting ways of editing and publishing content to the World Wide Web, life is definitely going to be easy for users and developers. Drupal 8 will chart new paths in the following areas: Building APIs Familiarizing with multilingual requirements Customization of Data Structures Data display on mobile phones To understand more, let us explore the various Drupal 8 Accessibility features: Addition to Semantics: Assistive technology is bound to benefit greatly from the provision of semantic HTML5 elements in Drupal 8. Inclusion of live regions, properties, roles and WAI-ARIA landmarks will further leverage this benefit as a welcome addition. Audio Alerts: With Drupal.announce() playing an integral role in the D8 core, it is now possible for users to send well-timed alerts to aural users. Instructions can now be passed on to screen readers in JavaScript to be read as polite or assertive messages. Drupal 8 will also implement the transition of translated strings along with altering the priority of messages. Inline form errors will be available: Inline form errors has made Drupal forms more accessible, as it is a fairly easy task to identify the errors one has committed while filling up a web form. Tab order control: The introduction of the Tabbing manager in Drupal 8 will provide easy navigation and movement across complicated user interfaces. It is a welcome addition for accessing the prominent features on a page in a proper logical order and is bound to support non-mouse and non-visual users alike. Field-sets upgraded: In order to further enhance Drupal forms, the use of field-sets in Form API is being initiated in Drupal 8. It is also applicable in the advanced search option. Use of Alt Text: Alternative text is now a default function in the latest Drupal 8 version and can be easily rewritten using ImageFields and CKEditor. With the presence of Drupal 8 and the above mentioned accessibility features, we, at Zyxware, are confident that the buzz and excitement it has generated is more than justified. Get in touch with our team to know more about our Drupal development services and assure yourself of a seamless and hassle-free migration to Drupal 8. References Make Your Website Easily Accessible with Drupal 8 Drupal 8 Has Enhanced Accessibility Features and Why That Matters Drupal Development services Drupal Development Drupal 8 Leave a reply Your email address will not be published. Required fields are marker *
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on 10th December 2015 / by Bipasha Baijulal
The holiday season is getting closer and that is our excuse to go shopping or rather shop from the convenience of our home or office. The ease and efficiency of Smart phones are encouraging consumers to make use of mobile commerce services to pay their bills, make online purchases, book tickets and conduct banking transactions. Australia's m-Commerce market hits the fast track M-commerce is gaining popularity all over the world and is swiftly replacing other traditional modes. Australia, in particular, has seen a massive increase in the number of consumers opting for mobile commerce services. In fact, m-commerce is statistically said to be growing thrice the speed of the total online retail happening in Australia. According to the latest statistics, one in three Australian shoppers make online purchases with their smart phones. Among the total online marketers in Australia, 85% have a mobile friendly website, whereas 12% of them are yet to embrace a mobile responsive website designs. And a very small portion of 3% has mobile apps. As per Frost & Sullivan Australian Mobile Commerce Market 2014, Australia's mobile commerce market is expected to grow exponentially at a CAGR of 19%, increasing from $22 billion in 2014 to $54 billion in 2019. With more number of Australians preferring and supporting m-commerce, this is the right time for Australian online marketers to make their online stores mobile-friendly. This is the reason why you need to choose the most flexible and secure platform for building a mobile-friendly website. Go Drupal, Go mobile-friendly An open source CMS like Drupal can support and meet the requirements for a high-performing mobile website. Drupal is constantly updated with modules and features that allow online marketers to provide an unbeatable shopping experience for their customers. With Drupal you can design, make changes at any time and keep updating products and services without breaking a sweat. A sensible and functional mobile first design built with Drupal offers you a whole lot of advantages including: Optimum site performance Delivers information to any device, through any channel, at any time. Customers get information about products and services on the go. Content gets scaled to fit into any mobile device. Unmatched security for your consumers Protection of the details provided by customers Hassle-free payment modes Improved engagement with customers Greater conversions Increased revenue If you would like to make Christmas shopping a delight for your consumers, now is the right time to develop a mobile-friendly Drupal website. At Zyxware, we love designing and developing Drupal websites. Give us a call today to know more about our Drupal website development services and let us develop an outstanding mobile-friendly website for you. References M-Commerce Growth Triples Total Online Retail 3 Opportunities for Mobile Commerce in Australia Frost & Sullivan: Australia’s mobile commerce market hits $22 billion in 2014 Drupal Development services Drupal Development mobile commerce Leave a reply Your email address will not be published. Required fields are marker *