The web evolved out of the need to deliver information to people. In its most basic form information was presented as content. The form, structure, and frequency of such content being delivered would define a user’s affinity to the entity that delivers. Over time content came to define experiences for people online, across all domains. If you had to sell something on the internet, you had to provide information about the entire ecosystem around it.
Most of us know what a brand is. A Brand is an identity that the customers relate to. Brand is what defines you and helps you establish a strong presence that sets you apart from the others, in the area you operate in.