Ecommerce Expo-London UK: Calling all Ecommerce Retailers

| | 5 min read

eCommerce Expo arguably the only show in the UK that covers the whole e-commerce landscape, from acquisition to customer service is all set to start tomorrow. Covering the whole gamut of e-commerce including B2B, B2C the two-day event will be held on the 27th and 28th of September 2017 at the Olympia National Hall in London, United Kingdom. The event will focus on the key challenges faced by organizations in the e-commerce sphere including

  • E-commerce Platforms
  • Customer Service
  • Logistics & Fulfilment
  • Multi-Channel Solutions
  • Payments
  • Security
  • Cross-Border
  • Delivery

A look into the sessions slotted for the next two days gives us an insight into what is trending and what are the key concerns faced by e-commerce businesses. Here are some of the session topics for the next two days

Customer Experience and AI

  • Use of Cognitive Computing to create a visible and effectively differentiable customer experience

Combining artificial intelligence and advanced analytics to enable a seamless customer experience. The use of cognitive technologies to deliver a differentiated customer experience for a productive and satisfactory customer journey while enabling the merchandisers and marketers to be more effective.

  • How to measure customer experience and stay ahead of the competition

Remaining relevant in today’s fast-paced business landscape by delivering a great customer experience. Getting insights into

  • How to measure customer experience?
  • Where does customer experience start and end in the digital world?
  • Who will primarily be responsible for the customer experience?
  • The beginning of the age of AI marketing: where do we stand now and what’s next?

As Artificial Intelligence or Augmented Intelligence top Gartner’s hype cycle, how AI will change marketing, and its foreseeable impact?

  • Harnessing the power of data

Looking into the usability of data and what can be achieved using the data insights.

  • Turning data into insights
  • The challenge of building an AI only e-commerce site
  • Subscription e-commerce is on the rise! What is in the heart of it?




Providing true 1:1 marketing by bridging the gap between data and personalized customer experience.

  • Optimizing online conversion through strategic partners: Using Performance Marketing to deliver smarter results
  • Using marketing technologies to deliver a winning customer experience
  • Do customers behave consistently and measurably?
  • Social media to form deeper customer connections and generate social buzz
  • Connecting the dots between mobile customer experience and ROI
  • Using market data to understand your performance
  • Why do online brands need to think like tech companies to grow
  • The Digital Customer Under the Microscope- Adopting a customer-centric approach to digital transformation
  • How Predictive Analytics accelerates B2B Marketing Success?
  • Refining the customer experience in the digital era
  • Machine Learning + A.I. Scaling True Personalisation
  • How to truly personalize your online customer experience?
  • Customers are changing the e-commerce landscape and why it’s still just the beginning

Online security for business

Staying aware of potential cyber threats and how to prevent our business from being compromised by common online threats. Keeping data safe and the 101 on how to deal with a security break.


  • Treating customers as individuals and not groups

How to deliver a customer experience for customers such that each customer is treated as the same unique person throughout their shopping journey, allowing for a seamless purchase process?

The journey the audience will take across different channels( online, brick-and-mortar, customer service, mobile, etc demonstrating personalization do’s and don’ts as well as offering examples of retailers who deliver the best in class shopping experience today.

  • What key tactics and technologies power a highly personalized shopping experience?
  • Why integrated data (such as inventory, price, product description, customer behavior) across systems, platforms, and channels is critical to developing a holistic view of a shopper’s journey?
  • How to create a true omnichannel experience that ultimately generates more revenue?



Customer Acquisition

  • Bottom Funnel Conversion Optimisation.

From on-site targeting to email, through product reviews and retargeting, how to drive conversion whilst maintaining positive ROI. You’ll get practical tips on how to develop a conversion optimization roadmap and execute the steps along the way with an approach that suits your business’s customers, objectives, and budget.

  • Game-changing email marketing automation
  • Finding the best opportunities for growth
  • How integrating product search engine changes the mobile shopping experience
  • How to turn the existing data into revenue growth
  • Connecting the dots between mobile customer experience and ROI
  • Using market data to understand your performance
  • Moving toward audience-focused marketing

Modern shoppers are multi-device by default and they expect high-quality cross-channel experiences however they engage

  • What audience-focused marketing is and why it’s important
  • Multi-device journeys– how shoppers vary their usage and why
  • Tips for supporting high-quality cross-channel experiences

Payment & Fulfilment

  • Cross-Border Payments giving a market edge
  • Managing transaction volumes with velocity

What are the Benefits of Attending the Expo?

7000 from the e-commerce community have already chosen to visit the show.

  • Get actionable insight from 150 masters of their craft
  • Get inspired by cutting-edge e-commerce technology from over 100 suppliers to optimise user experience
  • Have intelligent conversations with peers who have streamlined their business and adapted to the changing needs of the e-commerce customer

What happens at the expo?

Connect with a service

Browse a list of exhibitors matched to your needs and arrange targeted, face-to-face sessions with the suppliers to solve your business problems.

Matching popular demand

Conversion Optimisation Theatre, Payment Fulfilment Theatre, Customer Insights Theatre, The Lab: A unique platform for suppliers to demonstrate their products and the Keynote Arena


including IBM Watson(live demonstration), Google Digital Garage, Comic Relief, Forrester, The Body Shop, Amazon, BT, etc.


Amazon Business, Zendesk, Shopware, SAP Hybris, Ranpak, Foregenix, Brightpearl, DPD, SABIO among others

Customer Experience Zone

This will not be the usual Customer Service limited to contact center but will have zones for Customer Insight, Customer Satisfaction, Customer Experience too.

If you are an e-commerce business owner, do you have a concern or need that is not reflected in the topics covered? We would love to hear from you!

Zyxware Technologies, a leading web design and development company can help you with all the web application and development needs for your e-commerce website. To get it touch with us, click here!

To know more about the event go to eCommerce Expo 2017, London UK