Go responsive with Drupal, optimize your online presence

December 07, 2015 - 10:57

There has been a sea-change in the way people across the world browse the Internet. Over the years, there has been a proliferation in the devices used to access this deluge of websites.

Today, PCs and laptops are being quickly replaced by smart phones and tablets, and this has pushed business owners into taking a relook at their website design. Everyone seems to be getting on to redesigning the website in order to give their users an enhanced and more responsive experience.

Why should you redesign your website for mobile?

Before you get into a tizzy over hiring a good (and cost-effective) web designing company to redesign your business website, here are a few reasons that would convince you of the significance of redesigning your website for mobile. This will also require a bit of research and a sound strategy in place to ensure complete success.

Customer satisfaction: Any business gives absolutely top priority to client satisfaction and there is no better way of giving your customers the best experience than making your website mobile ready. Since the mobile site is equipped to collect visitor data, you can work almost real time on improving customer experiences, thus customizing it to the maximum.

Ideal way of reaching out to customers: The simplest and the most effective way to reach across to your target customer is to engage them on their favourite social media site. For example, Facebook has proved to be the most downloaded app on the smart phone and this trend has grown phenomenally over the years. A responsive website has a better chance of being viewed than a non-mobile site, and you would surely not want your customer to fall in love with your competitors simply because you did not go the mobile way.

Cost-saving: It is a well-known fact that mobile advertising is significantly cheaper and cost-effective as compared to TV and print advertising and also allows your product to connect to more potential customers at a lesser cost. Mobile advertising can also act as a test platform before you decide to move to other expensive mediums.

Multichannel Navigation: The mobile phone or tablet is the modern man’s constant companion and increases the possibility of accessing your mobile site. Today, emails and SMS messages are being increasingly accessed via the smart phone and clearly provides your business with the opportunity to integrate a variety of channels and also ramp up social media marketing.

User-friendly: Mobile websites are much easier to manage, improves SEO and is quick to adapt to any of the modern devices. You do not want your visitors to continue pinching at the screen to zoom in or out and finally exiting out of frustration.

Why you need to choose Drupal for designing mobile-friendly websites?

Drupal, the world's most popular open-source content management system, is the preferred choice for building mobile-friendly, responsive websites. One of the outstanding advantages of Drupal is that it operates well for almost all kinds of devices including iPhone, iPad, android and Blackberry. Moreover, it facilitates the efficient management, publishing and organizing of different types of content. Drupal focuses on “Mobile first approach“ that allows the user to make changes from any tablet or mobile with perfect ease. In addition, Drupal provides unique, mobile-friendly and easy-to-use themes and templates which allows content to be scaled to fit into any mobile device.

Your business should not lose out to competition because your business site isn’t mobile ready. At Zyxware, we have the necessary expertise to help you make the transition to the next level, thus bringing your customer closer to your products. Call us today to know more about our Drupal website development services. We are here to help you.

References:

8 Reasons Why Your Website Should Be Mobile Ready by Now

5 important reasons why you need to redesign your website for the mobile web

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