Historical Data Backup

Google Universal Analytics (UA) is scheduled for full shutdown on July 1st, 2024. Google recommends exporting your data directly from the UA interface or, for UA 360 customers, via BigQuery export. However, the UA interface limits downloads to 5,000 records at a time, making comprehensive backups tedious for websites with larger traffic volumes. This article explore 3 free tools that can be used to automate the backup of your UA Reports.

In this article, we will explore 10 key UA reports that provide invaluable historical context for your web properties, aiding in future strategy formulation and decision-making.

Universal Analytics (UA) ceased processing data on July 1st, 2023. Google has announced a complete shutdown of the UA interface and APIs slated for July 1st, 2024. In response, we have released a free Python script to demonstrate how to download UA data programmatically.