We at Zyxware have been working on several drupal projects for more than two years now and we learned a lot in the process. Two of our internal projects include www.zyxware.com and www.ubuntumanual.org, where we have tried out different SEO tactics. There are a number of really good drupal modules that come in handy when you are dealing with SEO ing your drupal website. Here are a select few of them that really helped in attracting more traffic to our drupal projects.

We are a tech start-up firm. Our objective is to make money by developing successful web based applications for the general public. There are two ways of making money online. One is when you create a web based system and then sell rights to advertise on the website to ad-networks or directly to companies. The second is when your application becomes immensely popular and you sell the complete website to a bigger player who pays for future revenues and consolidation advantages.

Most webmasters do not realize this, but a lot of the content on lot of websites can be accessed from multiple URLs. A simple example would be where www.example.com and example.com leads to the same page. This is a fatal mistake in Search Engine Optimization and search engines penalize you for duplicate content. The correct configuration would be where the above two urls will lead you to the same page but example.com will redirect you to www.example.com with a 301 (Moved permanently) status which will not result in search engines penalizing the page. It is very easy to configure 301 redirects using Apache .htaccess file and the process is the same for a Drupal installation also.

When you are posting a blog on your blogspot, blogger automatically uses your title to create a url for your post. This happens only if you have enabled post pages in the Settings » Archives » Enable post pages setting to true. However if you are using a fairly long title, blogger will simply truncate at the end of the last complete word so that the total remains within 40 characters.