Ecommerce
more_horiz
close

on 15th November 2017 / by ijas.ansari
Measuring the performance is as important as optimizing the e-commerce store to increase conversion. Measuring the performance will help you to find the effectiveness of your strategies, and plan for the future. Through various analytic tools you can get valuable insight about your e-commerce store. Key performance metrics for online stores To frame effective strategies you need to keep track of some key metrics, the values of these metrics will help you to measure the performance of your e-commerce store. Here are 6 key metrics to keep track of: Gross profit margin It is important to know if the store is creating enough profit, to find the actual profit you will have to reduce all the expenses from the revenue. You have to make sure that store is generating profit as well as revenue, because you will need profit for future expansions. Conversion rate You will have to make sure that the website is fulfilling its purposes, either generate sales or convert leads. Conversion isn’t limited to website traffic. Evaluate conversion from different sources; advertising, email campaigns and promotions to understand which is most effective in driving sales. Store traffic Understanding visitor statistics such as where the traffic is coming from. Are the social media pages driving in traffic? How long are the visitors staying on the site, what is the bounce rate? Keeping track of unique visitor numbers will help find who is a returning visitor and who is a new visitor with new lead potential. Average sales value Having a large volume of sales is good for revenue and conversion rate, but if the average sale is of low value then it will affect the overall net profit. Check the average cart value of a customer, if it is low consider creating some new strategy to increase it such as providing relevant product suggestions before they checkout. Offering free shipping above a price level will also help to increase the average cart value in certain case. Cart abandonment rate If you are getting more traffic and less sales, it means that visitors are leaving without making purchases. You can track the rate of cart abandonment with help of analytics tool and find why the visitors are abandoning the cart. One of the solution to reduce this is to send a personalized email reminding the users that they have left this product in their cart, you can even provide some offers on those products to encourage the user and make them purchase it. Read one such case study on how an ecommerce site improved its sale by 20%. Mobile traffic The use of mobile devices has increased rapidly and most of the users are accessing web through mobile devices, so it is important to measure and monitor the traffic from mobile devices, and to make improvements and optimize the site for mobile users to easily access all the features of the e-commerce store. Keeping track of these key metrics will help to find the effectiveness of the e-commerce store. With this you can also evaluate the success of various strategies that you have in place to boost the performance. These data that you have got from the audit will also help to frame future strategies. Looking to improve the performance of your ecommerce site? Get in touch with us, for a solution that solves your particular dilemma. References: Rebecca Corliss, ‘How to Measure the Success of Your eCommerce Website’, Blog, Published June 2011, Blog.hubspot.com, accessed July 2017 Elizabeth Hollingsworth, ‘How I measure ecommerce success’, Blog, Published May 2016, Practicalecommerce.com, accessed July 2017 Igor Faletski, ‘3 Key Metrics for Evaluating Your Mobile Ecommerce Site’, Blog, Published Mar 2012, Mashable.com, accessed July 2017 Ecommerce Leave a reply Your email address will not be published. Required fields are marker *
more_horiz
close

on 01st November 2017 / by harikrishnan.v
Drupal and Shopify are best of two worlds. Drupal is one of the most popular and robust content management systems on the planet. Immense digital marketing capabilities of Drupal make it widely acceptable among digital marketers. On the other hand, Shopify is one of the best cloud based ecommerce system for SMB. Leveraging the strengths of these two can bring in great results. Here we will describe the advantages of developing a hybrid Drupal-Shopify store. Let’s explore the use case we conceptualized in Quick implementation of ecommerce store with Drupal and Shopify: John’s boutique has a Drupal website and an ecommerce site catering to US audience. As part of his market expansion strategy, John decides to open up stores catering to Australian and French audience. He would love to continue with the existing model of listing products on Drupal platform and placing orders through Shopify. By doing so, he will be able to utilize the digital marketing capabilities of Drupal and order management capabilities of Shopify. But while moving forward, to make this job easy, he needs a more integrated model where Drupal will take care of product catalogue listing for all countries and Shopify used only for checkouts. The Strategy Content in Drupal + Checkout in Shopify = Enhanced user experience and improved store management Drupal-Shopify Hybrid Store Platforms In this model, Drupal and Shopify will be implemented side by side with deep integrations between them. Drupal will be the customer experience platform and Shopify will be the ecommerce system. Three Shopify licenses will have to be purchased for the same. Implementation Model The current Drupal implementation continue as it is. New country specific websites will be created in it using Multi site capabilities of Drupal. Johnsboutique.com will continue to serve international audience and customers from US. The two newly created websites will be hosted in 2 separate domains: Johnsboutique.com.fr and Johnsboutique.com.au. Drupal and Shopify will be tightly integrated to facilitate exchange of customer data and order details. The product catalog for all countries will be displayed on the corresponding Drupal platform and customers will be diverted to concerned Shopify platform during checkout process. After checkout and payment, they will return back to the Drupal platform. Customer data from Shopify will get stored on Drupal platform and customers can use Drupal for viewing their order details. Country specific landing pages and product pages will be created in Drupal platform to ensure personalized content delivery based on customer location. Customer Journey Johnsboutique.com built for US customers will also serve for international audience. Johnsboutique.com.fr and Johnsboutique.com.au will cater to the customers from France and Australia. Based on the Geo IP of customers, customers will visit the country specific portal to view products and place the order. Alternatively, customers can also be prompted to access country specific stores directly. For instance, when a customer from France lands on Johnsboutique.com , there he will see a message prompt that this is a global store and if he wish to visit the store for France, click a button. Once he does that, he will be taken to the newly created website Johnsboutique.com.fr, created using multi site capabilities of Drupal. He can explore the product details there and when he proceeds to checkout, he will be taken to Shopify store of France for payments. Once the order is completed, he will be taken back to Drupal platform itself. Thereafter, he can login to the Drupal platform to access his order details. Technology Ecosystem Drupal will act as the backbone of this system where all product and customer data will be stored. Different counties will have concerned landing pages and product pages. Shopify stores will be established for all countries. However, customers will use Shopify only during checkouts. Country switcher will be enabled on Drupal platform to divert users based on their countries. Payment gateways will be integrated to Shopify stores as checkout happens here. Each country will have separate payment gateways. Shipping providers will be integrated to Drupal system from where orders are passed. Personalization and Marketing Automation systems will be integrated to Drupal to deliver a personalized marketing experience. Store Management Inventory and Product Catalog Management Inventory across different Shopify stores can be synchronized as well as maintained separate. Usually the product SKU’s will be different for different countries. Product catalog details like description, features, images etc. needs to be updated on Drupal platform. Pricing and tax rules will be configured on Shopify platform. Order Management As soon as the order is confirmed, the Shopify will send that order to Drupal system. It is from the Drupal system, the orders are passed to shipping providers. Customer Management Customers can be provided dashboards on Drupal system. This will help all users to access from a single point and it ensures unified customer experience across all countries. Marketing Management As all the data is available on Drupal platform, marketing automation systems and personalization systems can be integrated to Drupal. Advantages of Drupal Shopify model Less go-to-market time As there are not much developmental efforts when compared to traditional implementation, e-commerce portal can be made live in short span of time. Low upfront investment As Shopify delivers its service as a monthly subscription and there is not much developmental efforts needed, upfront investments are on the lower side. Reduced infrastructure risks As the ecommerce system is handled by Shopify and is a proven one, merchants no longer have to worry about it. Up-to-date ecommerce system As we are using SaaS based ecommerce system, all the updates made by Shopify team will be applied to the system instantly. Digital marketing enabled system Using Drupal for product display will help to strengthen the digital marketing capabilities of Drupal. Informative dashboards As Drupal serves the purpose of a customer experience platform, the customer data will be displayed on Drupal dashboards. Since the inventory management happens on Shopify, the Shopify dashboards will display inventory and sales data. The model described above can be used for implementation of Multi Country portal when the budget and go-to-market time are on the lower side. Want to know about other ecommerce platform possibilities?Shopify is a generalized ecommerce system that is built for the masses. If the ecommerce features needs to customized based on business needs, we recommend to go with Drupal commerce itself. Even though the upfront investment and go-to market time are on the higher side, it delivers a scalable and customizable platform that will be a true asset for any growing business. Zyxware Technologies from its inception in 2006 has built scores and scores of ecommerce stores for our clients worldwide. We design and build sites customized to each business requirement, giving visibility to their unique value proposition and the audience they are catering to. To know more get in touch with us. Ecommerce Drupal Shopify Leave a reply Your email address will not be published. Required fields are marker *
more_horiz
close

on 31st October 2017 / by Geethu.M
B2B relationships grow through intercompany dealings. The customer service or sales team are in the front line for maintaining relationships with customers. It helps to analyze the pain areas of a company when it comes to customer service interactions. We should analyze this relationship from the customer point of view. Three Areas Where E-commerce Strengthens the B2B Relationship There are three areas where e-commerce strengthens the B2B relationships. They are: Making B2B buying as engaging and pleasant as personal shopping We should analyze what information helps the customers in buying the product. Product content can help customers relate and build a relationship. Always provide the information to the customer so that they can easily find it. Another option is to have a top-level page called resources that help the customer to view all the available products. Videos help the customer to install the product. Consider CMS with a product content database that enables content to be added and be viewed in several locations. Personalization Exceed customer expectation with consumer product usability, personalization and customer service. According to Gartner research1, they predict that by 2018, B2B companies with personalization can have 30% outsell when compared with other companies. Ways for personalizing the e-commerce experience are: Search Visitors who use the search functionality are telling you exactly what they are looking for, allowing for targeted product display. Upselling The site can be personalized through the area in the product page that displays “Customers who bought this product also bought this..”. Product Selling Frequency/ Popularity Personalize the site by personalizing the customer experience by displaying its own frequently ordered products. Customer Experience Personalize the site by displaying the salesperson's picture and contact details which will strengthen the customer relationship. Personalization can be further done by customizing contents and images to the visitor based on what we know about them from the referral link used by visitors to visit the site which indicates what type of users they are. Source Transform e-commerce platform to boost customer satisfaction and sales With a wide audience it is crucial to have the right e-commerce software to manage content and provide a seamless online shopping experience. There are several online tools which help the customers to do their job easier and faster. They are: Channel Configurator If a telephone process is used to guide the customers to the correct product, then create an online wizard to determine and configure the correct solution. The configurator will go directly into a quote request which will be handled by team or distributed to the dealers. Estimate Generation If selling is done through dealers, provide the dealers with an online estimation system that makes it easier for them to deliver quotes to the customers. Quicken the Order Process It is useful to the customers who know exactly what they want which will save them time by allowing the customers to type part numbers and quantities into an easy order form. All said and done, there are different ways in which a B2B portal can be used by an organization to strengthen its relationship with clients. Zyxware Technologies a web application consultancy and service provider can help sort out your needs, figure out a solution and build it to best suit your particular bottleneck area. To talk to a representative, click here. Reference: 1. https://www.gartner.com/newsroom/id/2962317 Ecommerce Leave a reply Your email address will not be published. Required fields are marker *
more_horiz
close

on 24th October 2017 / by harikrishnan.v
If you own a business that has an online presence, there are chances that you may be thinking of adding an e-commerce functionality to your website at a minimum upfront investment and less go-to-market time. In this article, we will explain how it is possible to quickly add an e-commerce functionality to your product listing website using Shopify. Consider this use case. John runs a boutique business in New York. His business does have a website (say johnsboutique.com) built on Drupal that has a reasonably good listing on search engines. His website lists products available in his store. John gets about 30-50 product inquiries a week. So he figures he will open up an online store. But, being new to this domain, he wants to keep his investments low to lower business risks. He is also working on a tight time frame. The store needs to be launched in 3 weeks, ie before the next festive season. He also needs to preserve his good listings on Search Engine Result Pages(SERP). Combination of CMS, E-commerce and SaaS Platforms As the solution needs to be implemented in a short span of time, it’s better to go for a CMS-E-commerce-SaaS combination. Continuing with Drupal will ensure that the digital marketing capabilities of the platform are utilized to the maximum possible extent. SaaS Platforms will ensure that initial investments are on the lower side. He can scale later on according to his need. Shopify, one of the most preferred SaaS e-commerce system for SMB can be used. Shopify comes with a handful of features that are needed for an online store. Implementation Model Implementing Shopify and Drupal side-by-side is the best option that can be adopted by John. He can use his Drupal website as a Digital marketing platform. The products can still be listed on the Drupal platform. This will preserve existing listings also. Shopify ‘Buy Now’ buttons can be integrated on Drupal website. Once a user clicks on the ‘Buy Now’ button, he will be taken to the product page in Shopify. From there, the customer can add the product to cart and complete the purchase. Store Management In this model, the product portfolio management will be done on the Shopify platform itself. Product details updated in Shopify will get synchronized to Drupal product pages. The new Shopify store will be configured to meet country-specific requirements like currency, shipping service, language etc. Advantages of this model Less go-to-market time: As there are not much developmental efforts, e-commerce portal can be made live in few weeks. Low upfront investment: As Shopify delivers its service as a monthly subscription, there is no need to invest a big amount upfront for development. Scalable system: Shopify platforms can be scaled according to business growth. To start with, Shopify basic can be subscribed. Later can be upgraded to higher plans. This model also facilitates launching new stores in short span of time. Maximizes the value of both platforms: This model will help to get the best of both Drupal and Shopify. Drupal for Digital Marketing capabilities and Shopify for E-commerce SaaS feature. Like two sides of a coin, this model has advantages as well as disadvantages. However, if you are just starting to sell online, this model can be adopted. Once you have reached a considerable scale, you will have to consider a more advanced implementation using Drupal and Drupal Commerce. It gives you the freedom for advanced e-commerce customizations. If you are considering on a multi-country e-commerce portal, read "building a multi-country e-commerce portal using Drupal and Shopify". Are you looking for an expert e-commerce agency to boost up your online business? Talk to our experts today itself. Ecommerce Drupal Shopify Leave a reply Your email address will not be published. Required fields are marker *
close

on 17th October 2017 / by ijas.ansari
Personalization is all about providing unique services and content to customers based on the data a company has about their customers. Providing personalized customer experience has become a top priority for most of the business because personalization has a great impact on brand advocacy and brand loyalty. Traditionally, marketers personalize the content and services based on a sample survey, that explains the behaviour of a large group with the data collected from a small group. Reaching the right user at the right time Personalization is not just about addressing the customer by their name or suggesting products that others have bought, it is about going deeper into identifying the preference of each and every individual customer and tailoring the products and services to meet their preference. It is a great challenge for e-commerce companies to reach the right user at the right time with the most appropriate message that will motivate them to complete a goal. The best possible way to overcome this challenge is data driven personalization. Effect of data driven personalization Customer data has become the key to personalization, the more relevant data you have about your customer, the better you can implement highly effective personalization strategies for your e-commerce store. To get complete and relevant data you will have to track each and every interaction a customer has with the site. Some of the major changes that data driven personalization can bring on e-commerce stores are Target abandoned carts Data driven personalization can help to strategically target cart abandonment with special promotional offer tailored for specific customers based on their interest and purchase behaviour. Get valuable insight Each and every action a visitor does in an e-commerce site are of at most importance to create comprehensive customer profile. By collecting each and every data about the browsing behaviour of visitor we will be able to create personalized campaigns based on the insight and make them a customer. Turn data to strategies Most companies will have enormous amount of data about the customers but most of these data are not used efficiently. Data driven personalization help to utilize these precious data to create personalization strategies that can in-turn create greater impact on customer experience. Data Management Platform (DMP) can help you to get accurate insight on the interest and behaviour of each and every individual who visit the e-commerce site. Integrating Data Management platforms with a robust Content Management System like Drupal will help to seamlessly target the right user based on the insights from the DMP and provide unique contents such as displaying coupons or offers specific to user interests through the CMS. Get in touch with us, to know more. Personalization Ecommerce Leave a reply Your email address will not be published. Required fields are marker *
more_horiz
close

on 26th September 2017 / by webmaster
Ecommerce Expo arguably the only show in the UK that covers the whole e-commerce landscape, from acquisition to customer service is all set to start tomorrow. Covering the whole gamut of e-commerce including B2B, B2C the two-day event will be held on the 27th and 28th of September 2017 at the Olympia National Hall in London, United Kingdom. The event will focus on the key challenges faced by organisations in the e-commerce sphere including E-commerce Platforms Customer Service Logistics & Fulfilment Multi-Channel Solutions Payments Security Cross-Border Delivery A look into the sessions slotted for the next two days gives us an insight into what is trending and what are the key concerns faced by e-commerce businesses. Here are some of the session topics for the next two days Customer Experience and AI Use of Cognitive Computing to create a visible and effectively differentiable customer experience Combining artificial intelligence and advanced analytics to enable a seamless customer experience. The use of cognitive technologies to deliver a differentiated customer experience for a productive and satisfactory customer journey while enabling the merchandisers and marketers to be more effective. How to measure customer experience and stay ahead of the competition Remaining relevant in today’s fast-paced business landscape by a delivering a great customer experience. Getting insights into How to measure customer experience? Where does customer experience start and end in the digital world? Who will primarily be responsible for the customer experience? The beginning of the age of AI marketing: where do we stand now and what’s next? As Artificial Intelligence or Augmented Intelligence top Gartner’s hype cycle, how AI will change marketing, and it’s foreseeable impact? Harnessing the power of data Looking into the usability of data and what can be achieved using the data insights. Turning data into insights The challenge of building an AI only e-commerce site Subscription e-commerce on the rise! What is in the heart of it? Personalisation Optimising online conversion through strategic partners: Using Performance Marketing to deliver smarter results Using marketing technologies to deliver a winning customer experience Do customers behave in a consistent and measurable way? Social media to form deeper customer connections and generate social buzz Connecting the dots between mobile customer experience and ROI Using market data to understand your performance Why online brands need to think like tech companies to grow The Digital Customer Under the Microscope- Adopting a customer-centric approach to digital transformation How Predictive Analytics accelerates B2B Marketing Success? Refining the customer experience in the digital era Machine Learning + A.I. Scaling True Personalisation Providing true 1:1 marketing by bridging the gap between data and personalised customer experience. How to truly personalize your online customer experience? Customers are changing the e-commerce landscape and why it’s still just the beginning Online security for business Staying aware of potential cyber threats and how to prevent our business from being compromised by common online threats. Keeping data safe and the 101 on how to deal with a security break. Omni-Channel Treating customers as individuals and not groups How to deliver a customer experience for customers such that each customer is treated as the same unique person throughout their shopping journey, allowing for a seamless purchase process? The journey the audience will take across different channels( online, bricks- and mortar, customer service, mobile etc demonstrating personalisation do’s and don’ts as well as offering examples of retailers who deliver best in class shopping experience today. What key tactics and technologies power a highly personalised shopping experience? Why integrated data (such as inventory, price, product description, customer behaviour) across systems, platforms, and channels is critical to developing a holistic view of a shopper’s journey? How to create a true omni-channel experience that ultimately generates more revenue? Customer Acquisition Bottom Funnel Conversion Optimisation From on-site targeting to email, through product reviews and retargeting, how to drive conversion whilst maintaining positive ROI. You’ll get practical tips on how to develop a conversion optimisation roadmap and execute the steps along the way with an approach that suits your business’s customers, objectives and budget. Game changing email marketing automations Finding the best opportunities for growth How integrating product search engine changes mobile shopping experience How to turn the existing data into revenue growth Connecting the dots between mobile customer experience and ROI Using market data to understand your performance Moving toward audience-focused marketing Modern shoppers are multi-device by default and they expect high-quality cross-channel experiences however they engage What audience-focused marketing is and why it’s important Multi-device journeys– how shoppers vary their usage and why Tips for supporting high quality cross-channel experiences Payment & Fulfilment Cross-Border Payments giving a market edge Managing transaction volumes with velocity What are the benefits of attending the Expo? 7000 from the e-commerce community have already made the choice to visit the show. Get actionable insight from 150 masters of their craft Get inspired by cutting-edge e-commerce technology from over 100 suppliers to optimise user experience Have intelligent conversations with peers who have streamlined their business and adapted to the changing needs of the e-commerce customer What happens at the expo? Connect with a service Browse a list of exhibitors matched to your needs and arrange targeted, face-to-face sessions with the suppliers to solve your business problems. Matching popular demand Conversion Optimisation Theatre, Payment Fulfilment Theatre, Customer Insights Theatre, The Lab: A unique platform for suppliers to demonstrate their products and the Keynote Arena Speakers including IBM Watson(live demonstration), Google Digital Garage, Comic Relief, Forrester, The Body Shop, Amazon, BT etc. Exhibitors Amazon Business, Zendesk, Shopware, SAP Hybris, Ranpak, Foregenix, Brightpearl, DPD, SABIO among others Customer Experience Zone This will not be the usual Customer Service limited to contact centre but will have zones for Customer Insight, Customer Satisfaction, Customer Experience too. If you are an e-commerce business owner, do you have a concern or need that is not reflected in the topics covered? We would love to hear from you! Zyxware Technologies, a leading web design and development company can help you with all the web application and development needs for your e-commerce website. To get it touch with us, click here! To know more about the event go to eCommerce Expo 2017, London UK Ecommerce Conference News Leave a reply Your email address will not be published. Required fields are marker *
more_horiz
close

on 07th September 2017 / by Geethu.M
Shopping can be done in multiple ways and online shopping, in particular, has become an intuitive process. Online shoppers take seconds rather than minutes to decide on a purchase. Therefore the objective of the e-commerce site’s design should be to help navigate the shoppers to get what they want fast and effortlessly. For running a successful E-commerce website, there are few essentials which should be taken care of when creating it. Online stores should be designed to sell. Elegance can be achieved in a good design without sacrificing simplicity and ease of use. Building trust and gaining loyalty plays an important role in the growth of a strong business. For that design the online store in such a way that the customers get all the information they will want on the same page or just a click away. Customers have all the right to know about the products they wish to buy, its review or about the guarantee and warranty period or about the payment process etc. Here are some key points to consider in an e-commerce site. Features To Improve Web-Store Usability There are few features which can improve the web-store usability. They are: Clean & Clear Logo A remarkable and easy to remember logo is a business card for every online store. A logo is an element of trust of an organization and it is very important in an online shopping site. Trust Marks Trust marks are small logos or seals that a reputable external agency gives as an assurance to the customers regarding the trustworthiness and security of the e-commerce store. Some of these trust marks come from McAfee, Verisign, TRUSTe, Geo Trust, etc. Such certification gives customers the confidence and a feeling of security about the reputation of the site, especially when divulging private credit card information. Brand Products Always showcase branded products which are on sale in the homepage itself as it can attract the viewers. Keep 'shop by brands' option in a prominent place as it helps the customer find the targeted products. Free Shipping & Deals Customers are in general attracted to deals and offers displayed on the homepage especially free shipping. Customers always revisit sites that have more discounts and free shipping options. Store Finder Online retailers have a store locator tab when they have several local or national outlets. Some customers may prefer to pick up the purchased product from a nearby delivery centre or store. A special store finder search box for country, city, or address can be made for the store which has a country wide trade network. Payment System Customers tend to have their own preferred mode of payment systems. Some E-commerce websites disallow international credit cards due to technical legalities. Most online stores use debit card, credit card, COD, Paypal as their payment system options. If you are planning to build an e-commerce site, it is quintessentiall to have these key features on it. Online shoppers prefer user-friendly E-commerce sites with all these basic features bringing them back again and again. Zyxware Technologies has helped build many successful e-commerce portals for our clients in the B2C and B2B categories. To know more, get in touch with us! Reference: Essentials for an e-commerce site Ecommerce Leave a reply Your email address will not be published. Required fields are marker *
close

on 29th August 2017 / by harikrishnan.v
Introduction to Multi-Country E-commerce Portal Multi-country e-commerce portals are online stores where purchases/ transactions are possible from different countries. Usually, online portals begin their operations with a single country. When they are planning to expand their business across geographies, they transform their online store to a global/multi-country store. Upgrading your online business from a country specific one to a global has become quite simple now. The recent advancement in web technologies has paved an easy way for it. Zyxware Technologies, being a prominent e-commerce solutions provider since 2006, has helped many businesses in setting up their e-commerce store. We would like to share some insights with you, that we have gained from our engagements with clients. Benefits of a Multi-Country Portal While going global, you will in all likelihood deal with customers speaking different languages, following different cultures, and having specific interests. So, the proposed store should address all the concerns of these users. The benefits that come along with a multi-country portal are: Increased Reach: You will be targeting millions of users instead of thousands. Increased Revenue: With increase in footfalls, the revenue tends to increase. Global Identity: Instead of one country, you will have customers from different countries. So, you will become a global player in e-commerce. Challenges in Building a Multi-Country Portal Building a multi-currency portal is easier said than done. There are various challenges that need to be addressed before building one. Some of the challenges in building a multi country portal are: Different Currencies Each country will have an official currency. Customers residing in that county will prefer making purchases in their native currency. Eg: American customers like to make payment in USD while customers from the UK prefer the British Pound. So, the stores should facilitate purchase in their native currencies. Distinct Purchase Habits With a change in culture, purchase habits also change. Eg: Customers in Germany would love to make payment using direct debit and wire transfer, while people from Japan prefer credit cards for purchases1. So, the system should be planned in a way that it matches the customer preferences. Multiple Languages Your store should speak the language that your customers love. Eg: Customers in France prefer their store to display in French language while customers from Germany prefer German. Tax Rules Each country you target will have a distinct tax structure. Eg: Australia has a GST rate2 of 10% while Japan have a consumption tax3 of 10% on most of the goods. e-commerce system should facilitate configuring tax rules for each country. Different Product SKU With change in country, there may be slight differences in same product. This include specification, language, packing etc. As a result of this, the product SKU’s will be different. Factors to Consider Before Developing a Multi-Currency E-commerce Store We are briefing below three main factors that needs to taken into account while developing a multi-country ecommerce store. Administration Model Managing a multi-country e-commerce store is a tedious task. But a well-designed implementation can ease up this process.There are two administration models that can be used for a multi-country portal. They are: Central Administration In this model, the whole portal management will be done from a central administrative hub, probably located at one location. The portal functions will be divided based on functions and people belonging to a function will be executing only a set of specific tasks. For eg: marketing team will be in charge of content related matters in the portal. This includes images, description, product presentation etc. The sales team will be in charge of orders and the accounting team will be taking care of payment related things. Here, based on their roles, the tasks are allocated. Country wise differentiation will not be a prominent here. In this model, there will be only one code base from which all these country websites will be managed. This is quite useful when managing updates and feature enhancements. This model is suitable for companies having limited human resources. Also as everything is controlled from a central hub, its quite easy to ensure QA in all process. Distributed Administration In this model, each country will have their own ecommerce store and the administrative team in that locality will be in charge of managing the portal. Eg: The administrative team in Japan will be in charge of jp.storename.com and administrative team in Australia will be authorized to manage au.storename.com. Here each of these instances will be standalone installations. So, if a feature needs to be added across all stores, that task has to be done in all stores separately. This model is suitable for companies who have administrative divisions in all countries. Language of the Portal Content is the backbone of any online business. The global store is not different from this. Language plays an important role in multi-country ecommerce portal. There are two options for this. Same language for all country stores This can be used as a method to standardize the content delivery. Irrespective of the county, the store will display content only in 1 language. But the content may be different. Eg: For Japan store and US store, the language can be set to English. Both stores will display information related to their market in English. But USD will be the default currency of US store and Yen will be the default currency for Japan store. Different language for all country stores Here each country will have their own languages. Even a single store can have multiple languages. There may be some additional efforts required on the language translation end. The URL itself will be different for these kind of stores. Eg: The URL for the English version of Japan website will be jp.storename.com/en/. But for Japanese version, it will be jp.storename.com/ja/. Theme Customers in Europe loves clean elegant design. While customers in China prefer a text heavy design. There are differences in design concepts across countries. Two ways in which we can decide upon the look and feel of an ecommerce portal are : Same theme for all country stores This will minimize the design efforts and deliver a standardized feel. In this mode, all country stores will have the same design structure. Unique themes for each country store Design efforts will be quite higher in this mode. Each store will have a character of its own. The design can be developed in a way that it matches the customer preferences of that country. Want help with deciding the options for your multi-country store? It is quite difficult to find out a solution that is a one size-fits-all. As the requirements for each store are unique, the solutions also will be different. We can help you in building a Drupal based multi country e-commerce store. To contact us for a consultation, click here. Reference 1. Mai P. Tran, “Global Retail: The Biggest Challenges to Overcome When Selling Internationally”, blog, April 2015, CPC Strategy, Accessed August 2017 2. Goods and Services Tax, article, Government of Australia, Accessed August 2017 3. Taxation in Japan, Accessed August 2017 Ecommerce multicurrency Leave a reply Your email address will not be published. Required fields are marker *
more_horiz
close

on 23rd August 2017 / by chithra.k
How satisfied are you with your E-commerce site’s sales? Looking for more? If so, let me ask you a couple of questions - Is the “search” in your site working well? Are the search results relevant to your potential customers? As per the survey1 conducted by SLI systems, 57% of retailers are not aware that, the site search results can be used for marketing and sales conversion. Are you one among them? Yes, you heard it right. Search is the key point, which if implemented properly, can be used to increase your conversion rates. Revamping Search A case study report2 on revamping site search of a website claims that they have doubled their sales, after they revamped their website search. The report says that revamping the search enabled them in maximizing site usability, by delivering more relevant, tailored search results to shoppers whilst collecting significant user data and improving brand loyalty. The predictive nature of the search allowed the customers to search and find what they are looking for much faster than before. In their annual round table discussion ‘DreamCream’, Econsultancy3 derived some interesting statistics which are: The average usage of onsite search was 5.75%, within a range of 18% to 1%. However, when used, search performs very well: visitors converted at 4.63% versus the websites' average of 2.77% - that's 1.8 times more effective. Visitors using search contributed 13.8% of the revenues. From the above statistics it is evident that ‘search’ is helping businesses to attain increased conversion rate. User-Friendly Search A user-friendly search in a website can help businesses offer streamlined user experience to potential customers, by showing the exact product they are searching for. To be able to achieve this, you should review your e-commerce portal’s search implementation against the basic and advanced search trends. According to a Forrester research report, 8 seconds is the average time visitors spend before deciding whether or not to remain on a site. 43 percent of visitors immediately go to the search box and searchers are 2-3x more likely to convert than non-searchers. 50 percent of users prefer to use a site’s internal search engine, as opposed to navigating the site. Hence, for an e-commerce portal, it is important to carefully setup search to offer better user experience to their customers and thus increasing their sales. Coming back to the SLI report mentioned earlier, there was a question as why the retailers are not using search for marketing. 10% said their site doesn’t allow this and about 27% replied they are not sure how to do this. Source To address the first issue being their site not allowing, our solution for them is to use Drupal. Now to address the second issue and in order to help the e-commerce retailers to increase their site’s conversion rate using search, we are planning to publish a series of articles starting from the basic details on search implementation, faceted search, personalization, search engines comparison to advanced topics like intelligence and voice search within Drupal. Please stay tuned for the same. To know more, get in touch with us References: 1. “Global Ecommerce Site Search Survey: Top Missed Marketing Opportunities for Retailers Revealed”, PDF, 2014,  SLI Systems, Accessed August 2017 2. “Search Case Study: LED Hut revamps site search to boost international appeal (and double sales)”, case study, February 2014, Digital Training Academy, Accessed August 2017. 3. https://econsultancy.com/ 4. https://econsultancy.com/blog/62401-is-site-search-less-important-for-n… 5. https://blog.sli-systems.com/blog/2016/04/hook-spearfisher-shoppers-for… Ecommerce Search Leave a reply Your email address will not be published. Required fields are marker *
close

on 09th August 2017 / by Nisha.Oommen
Inventory management software is an application software for businesses to track sales, orders, product inventory levels, deliveries, etc. It is a tool used for organizing inventory data that decades back was stored as hard copies and endless spreadsheets that was almost impossible to analyze or took too long. E-commerce businesses use inventory management software to avoid product outages and overstock. In the services and manufacturing industry it can be used to create work orders, bills of service, resources, man-hours and other output related documents. Components of an Inventory Management System The major components of an inventory management system are: Product Tracking This gives information on product inventory, sales data, activity graph and report. Asset tracking can be done using desktop software, mobile apps, barcodes , RFIDs etc. Restock Notification A digital inventory management software can be programmed such that when the inventory level of products reach its reorder point, the system automatically notifies the store manager. The reorder point for each product can be set taking into consideration the lead time( i.e the time taken for the product to reach the store after an order is placed) and the buffer stock ( in case of emergencies say there is a delay in stock arrival). The reorder point can be set higher for high demand seasons. Service Management For service providing companies the inventory management software can be used to track the cost sustained or the man hours provided for the service. Product Identification Data on products and the order level can be fed into an inventory management system using product identification methods. Any information related to the product can be got using the barcode, RFID and other wireless methods of product identification. QR codes and NFC tags using smartphones as scanners are other identification methods that are used. These above components provides efficient inventory optimization methods while opening the way to a fully automated demand forecasting system. Having explored the the major components of an inventory management system let’s now see what are its benefits: Benefits of an Inventory Management System Time saving, better decision making capabilities, reduction in unwanted inventory and spending are some of the benefits of having an inventory management system for ecommerce sites. Other benefits include Central Access Having an inventory management software for brick and mortar stores, chain stores et cetera help in accessing the inventory from a common dashboard that helps in managing all the stores. Decisions Based on Real Time Data Based on the real time information on sales, the Inventory Management System (IMS) gives better insights into profit margins, product performance and inventory levels. Enhanced Operational and Supply Chain Efficiency Integrating IMS to ecommerce and EDI (Electronic Data Interchange) systems provide access to the product and cash flow maps giving better insights into profit measures that can be taken across the operations and thereby to more efficient supply chain management. Promotional Marketing Strategies With real time information of sales, inventory and projected sales, intelligent decisions can be made on discounts, offers, campaigns and promotion efficacy. Front and Back Office Under One Portal With online inventory management tools, audits can be performed quickly and anywhere without having to be in person at each store location. Cash flow, credits, payroll, deposits, taxes, payments etc can be managed from one centralized location. Inventory and Personalization Now with the onset of better data analysis and personalization tools, the scope and benefits of an inventory management system have gone up several notches. The 6 ways in which personalization can help online merchandisers: Dynamic Merchandise Display Products can be presented on the pages based on the shopper’s profile and in-session behavior. For instance what is displayed on the first page can be varied depending on the customer’s interest, brand preference and other dependent factors like season, day of the week and time of the day. This allows the system to be personalized by determining what are the best products that can be shown to each shopper that will have the higher percentage of acquisition or browsing. Visibility of Real-Time Inventory Making the stock level of products visible to the customer provides a two fold purpose. This will ensure that the products that are out of stock are not recommended for purchase. Low stock inventory will encourage the customer to buy the product. Recommendation Options Recommending the right products is an important part of the merchandizing as it depends on similar products, related accessories. Using the personalization tool can reduce the time spent on picking the recommendation and allows the personalization engine to display the most relevant choices to the shopper depending on their purchase history, profile and in-session browsing behavior. Behind the Scenes Support To meet the overall objective of the business goals, campaigns are set with specific strategies for items or promotions tied to business goals such as high margin items, new brands/ products or sale, promotional items. The personalization tool helps roll this campaign by filtering and sorting shoppers who are best targeted for these offers. Improve Customer Experience With better tracking mechanism of inventory using smartphones, tablets and barcode scanners, store owners can track, manage and provide better experiences for the customer through out the customer journey. Help Desk Services like live chat fed with data from the personalization engine helps in the customer’s overall journey beyond the time of engagement initialized by the customer. To truly optimize your inventory, you have to fully understand your product sales pattern and customers. You have to know the demographics of your customers, their buying habits or budgets. We at Zyxware Technologies have been building robust web applications for our clients in the ecommerce sector for more than a decade. We work with Magento and Drupal platforms to make the best possible package that suits your business. We ask questions. We observe. We analyse. Then we propose an inventory management system that befits your business process and help integrate it to your ecommerce site or even help build the ecommerce site. To get in touch with us click here! Ecommerce Inventory Management Software Personalization Leave a reply Your email address will not be published. Required fields are marker *