Having heard about the promise of mobile apps and the benefits of a responsive website, are you still contemplating as to where to put your development dollars? Not to worry, we’ll look at the core features of each and give you some suggestions that’ll make the choice a bit easier based on your brand and target markets.
Augmented Reality(AR) is a technology that superimposes a digital image on a user’s view of the real world. With the help of advanced AR technologies, the information about the surrounding environment of a user becomes interactive. As interesting as it sounds, the applications of AR are equally exciting.
Thanks to Artificial Intelligence, the systems in place today are well aware of the context in which a user is accessing a page and are able to recommend or show contents based on the user context. AI is revolutionizing the experience of the online shoppers and retailers. While shoppers benefit from seamless experience, personalized recommendations and efficient support, retailers are able to capture volumes of data which can be used to drive more sales.
NRF Retail’s Big Show 2018 features 18,000 retailers representing 3500 companies with over 300 exhibitors and over 35000 attendees registered to participate from 95 different countries around the world.
Having taken care of the nitty-gritty details related to search in the previous article Search in E Commerce: The Vital Little Details, it is time to concentrate on some of the other important aspects - ‘faceted search’ being one of them.
Online merchandising has experienced a rapid growth over the past several years. This has lead to the emergence of a number of e-commerce systems that helps merchants to sell their products and services.
Developments in machine learning has a great influence on the e-commerce sector. Online purchase is steadily on the rise, allowing companies to capture all kinds of data on the customer experience, including
Measuring the performance is as important as optimizing the e-commerce store to increase conversion. Measuring the performance will help you to find the effectiveness of your strategies, and plan for the future. Through various analytic tools you can get valuable insight about your e-commerce store.
Drupal and Shopify are best of two worlds. Drupal is one of the most popular and robust content management systems on the planet. Immense digital marketing capabilities of Drupal make it widely acceptable among digital marketers. On the other hand, Shopify is one of the best cloud based ecommerce system for SMB. Leveraging the strengths of these two can bring in great results.
B2B relationships grow through intercompany dealings. The customer service or sales team are in the front line for maintaining relationships with customers. It helps to analyze the pain areas of a company when it comes to customer service interactions. We should analyze this relationship from the customer point of view.
Are you thinking of adding e-commerce functionality to your website at minimum upfront investment and less go-to-market time? In this article, we will explain how it is possible to quickly add e-commerce functionality to your product listing website using
Personalization is all about providing unique services and content to customers based on the data a company has about their customers. Providing personalized customer experience has become a top priority for most of the business because personalization has a great impact on brand advocacy and brand loyalty. Traditionally, marketers personalize the content and services based on a sample survey, that explains the behaviour of a large group with the data collected from a small group.
Ecommerce Expo arguably the only show in the UK that covers the whole e-commerce landscape, from acquisition to customer service is all set to start tomorrow. Covering the whole gambit in e-commerce including B2B, B2C the two-day event will be held on the 27th and 28th of September 2017 at the Olympia National Hall in London, United Kingdom. The event will focus on the key challenges faced
Shopping can be done in multiple ways and online shopping, in particular, has become an intuitive process. Online shoppers take seconds rather than minutes to decide on a purchase. Therefore the objective of the e-commerce site’s design should be to help navigate the shoppers to get what they want fast and effortlessly.
Usually, online portals begin their operations with a single country. When they are planning to expand their business across geographies, they transform their online store to a global/multi-country store.
Efficient Inventory management is critical for any ecommerce store. Inventory management system tracks inventory levels, orders, sales, and deliveries. The system makes sure that you have the necessary resources available for the seamless functioning of your ecommerce store. A lag in the operations of the store can cost money, customers and even create a not so good impression. A robust inventory management system will help to deliver orders to customers on time, receive necessary resource on time and ultimately improve efficiency of the ecommerce store.
Customers experience (CX) have become a top priority for business. In order to provide the customers with the best possible experience, we need to frame an effective customer experience strategy. Providing valuable CX at each touchpoint will help to create a good relationship between the company and their customers. Advancement in technology helps to track customer behavior, identify customers