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Introduction The client, a European based Food & Beverages giant, wanted to build a direct to consumer business for the first time. They wanted to speak directly and interact directly with their consumers. The project was conceptualised as an omnichannel experience in which the consumers could buy their amazing bespoke and handcrafted products and have them delivered to their homes. The consumer was being given the option to experiment with the flavours and personalise the confectionery as per their taste.