One of the most important tasks in running a business is letting your potential customers know about the existence of your business and your value proposition for them. Traditionally this meant depending on advertisements - physical and electronic media based - which would result in you having to channel reasonably good percentages (especially when you are a small or medium sized company) of your revenues in creating and deploying them. The scenario changed with the advent of internet. You can own and operate your own websites for a very small amount of investment which in turn could generate revenues for far longer than traditional advertisement based marketing.
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