Shopping can be done in multiple ways and online shopping, in particular, has become an intuitive process. Online shoppers take seconds rather than minutes to decide on a purchase. Therefore the objective of the e-commerce site’s design should be to help navigate the shoppers to get what they want fast and effortlessly.
Usually, online portals begin their operations with a single country. When they are planning to expand their business across geographies, they transform their online store to a global/multi-country store.
Efficient Inventory management is critical for any ecommerce store. Inventory management system tracks inventory levels, orders, sales, and deliveries. The system makes sure that you have the necessary resources available for the seamless functioning of your ecommerce store. A lag in the operations of the store can cost money, customers and even create a not so good impression. A robust inventory management system will help to deliver orders to customers on time, receive necessary resource on time and ultimately improve efficiency of the ecommerce store.
Customers experience (CX) have become a top priority for business. In order to provide the customers with the best possible experience, we need to frame an effective customer experience strategy. Providing valuable CX at each touchpoint will help to create a good relationship between the company and their customers. Advancement in technology helps to track customer behavior, identify customers
E-commerce store that sells products with many sellers/distributors is generally a multi-vendor e-commerce application. Now multi-vendor sites are quite popular. For instance, sites such as Walmart, eBay and Amazon have been able to reach a wider audience with millions of sellers from just one site.
Customer data is considered as one of the most valuable assets for any e-business. The more data we have, the more in-depth engagement we can drive with a customer. Customer data will help us to know about the customer, his purchase behaviors, products of interest, his purchase potential etc. This information will help organizations to frame strategies for business as well as from the technology end.
The word shopping portal has been revolving around the B2C business model for a long time. With the advent of digitalization in the retail industry, B2B purchases have also started going online. The brick and mortar model of order collection by sales representatives and door to door delivery has changed. We can now use technology to enhance this function more effectively. That is through the B2B Customer Portal.
Personalization is at the core of a customer portal. Customer portals offer a handful of personalization options to portal administrators. This include personalization of the content, communication, user experience etc. The better the personalization we deliver, the more effective will be the customer loyalty built. This also influences the purchase behaviour of a customer.
Customer portals are platforms that are built for delivering a personalized experience to customers. They help users to manage and retrieve information on their own. In this sense, they are also known as self-service portals.
Software as a Service (SaaS) is a software licensing and delivery model in which the software is licensed on a subscription basis and is centrally hosted. Businesses, especially startups prefer SaaS-based Softwares. Instead of purchasing the software as a whole, merchants can purchase specific licenses based on our requirements. Here the pain of software updates and server related maintenance are born by SaaS vendors. The ease of use and the convenience offered by this delivery model is the reason behind its global acceptance.
Personalization has become the game changer for ecommerce sites. It helps store owners to proactively engage with visitors and provide them what they want. Customers also expect e-commerce systems to provide them unique experiences based on their preferences. Studies prove that personalization has increased customer engagement and sales to a great extent.
Customer needs are highly variable and complex on an individual level. Present-day customers are maturing at an aggregate level with greater expectations for high customer service standards. Customer service that exceeds customer expectations for increased loyalty and satisfaction is the single most important driver for any business.
Customers today display increasingly complex behavior and high expectations for impeccable product and service delivery in a competitive market landscape. Marketers require a first-hand comprehensive view of customer behavior to convey targeted marketing messages.
Today’s digital experiences must travel far beyond mere customer segmentation, delving deep into individual mindsets. Acquia Lift technology helps organizations deliver stunning digital experiences that translate into revenue generation vehicles. Acquia Lift, when deployed with Drupal, can serve as a single platform for customer engagement across attitudes, preferences, marketing channels, times and devices.