Articles

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| 3 min read
For all digital marketing teams and their leaders, the challenge of blending two of the most important disciplines i.e. SEO and Content Marketing is hugely critical and needs sustained efforts to lead to success. The perfect blend of content planning and it's promotion is the key to the triumph of a marketing campaign. While the debate of SEO v/s Content Marketing rages on, it needs to be reiterated here that it is a myth that both these disciplines can be pitted against each other as both can and need to work together for any marketing campaign to reach its pinnacle.
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The foremost and possibly the most critical decision to be taken at the beginning of any web development project is making the perfect and right choice of a suitable web development framework. We are sure all the team members of the development team would be nodding their heads in agreement and there is a strong and solid reason for this. During its early years, Drupal was questioned for its ability to qualify as a full-fledged development framework. However, within a short span of time, Drupal did prove its capability as a web development framework and established itself as a leader. Today, Drupal is being used by web developers across the world.
Information Architecture in UX
| 5 min read
Information Architecture or IA, can be defined as the science of labelling websites, organizing online communities and intranets that promotes findability and usability. Information Architecture strives to bring the principles of architecture and design onto the digital background and can be described as the basic design of shared information environments.
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| 5 min read
When Google acquired Urchin Software Corporation almost a decade ago, it decided to use the Urchin-on-Demand to form the base of its new product called Google Analytics. This service is made available to anyone who has a Google account and provides analytical tools and statistics for SEO. Simply put, it’s a free web tool that creates comprehensive statistics about the activity on a particular website and analyses it, so the website owner can use it to their advantage.
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| 3 min read
Adobe flash is a multimedia platform used for creating browser games, mobile applications, animated contents on blogs or websites and mobile games. It provides a magnificent graphical experience by using efficient algorithms. Visuals can be made more effective with built-in visual effects, which results in creative and smarter presentation of flash application.
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| 5 min read
By definition, Content Marketing can be defined as creating appropriate and valuable content that is developed with the prime intention of eliciting an affirmative consumer reaction and is aimed at a focused target audience. Content can be developed in a variety of forms that includes blogs, social media, photos, apps, newsletters, videos, webcasts etc. Content Marketing has managed to garner the trust and confidence of its supporters by providing appropriate information to consumers in an extremely subtle and non-interfering way.
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| 2 min read
The Commerce Card on File module provides an API with a user interface for storing and reusing credit card data on subsequent orders. This module didn't hold full card numbers locally. Instead of this it stores the remote ID of the full card data from the payment gateway that is used to validate and process your credit card transactions.
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| 4 min read
Drupal has been used and adapted by millions of websites across the world and not without reason. This top open source CMS is extremely flexible and robust and has found favour amongst the developer community due to the various qualities it possesses. Across the world, many renowned websites such as virgin.com, weather.com, theeconomist.com and london.gov.uk have applauded its versatility and flexibility, and used the Drupal development framework to their benefit.
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| 2 min read
The Paragraphs module is a new way of content creation. Instead of putting all contents through WYSIWYG body field, including videos and images, end-users can now choose on-the-fly between pre-defined Paragraph Types independent from one another.
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