Articles

Get Device Screen Size in Cordova/PhoneGap App

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Technical Solution | 1 min read
Identifying size of device screen is easy in a Cordova application. But is not available directly. We can get the screen object from window.screen and it has width and height properties. The problem is, these width and height may not represent physical screen, but the concept called CSS pixel.
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How to use emotions to tell a brand story?

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Impact Services | 3 min read
In 2003, Hutchison, a multinational telecommunications company, reflected on various strategies to make its mark in the crowded telecom market. It had to communicate to its customer about its brand proposition and make a promise. And this is what they did…
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Mistakes that you need to avoid in branding

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Impact Services | 6 min read
Whether you are a Fortune 500 company or a small bakery shop in a hill station, you are a brand. When Indian Coffee House came into being way back in 1936, the term branding was not there. Nevertheless, the concept of branding was there. By the end of 1940, there were 50 odd outlets of Indian Coffee House all over the country. All the outlets were uniformly done up, starting from the décor to the clothes that the waiters wore to the crockery used and last but not the least the aroma of the steamy cuppa coffee. This is what the essence of branding is.
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Using Facebook API for Batch Requests

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Technical Solution | 1 min read
Using Facebook API we can pass instructions for several operations in a single HTTP request. Facebook API process operations as sequentially if it is dependent otherwise it will process as parallel. After completing all the operation it will send a consolidate response to you.
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How to create a query in SAP Business One and access it using URL through Zedsuite interface

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Technical Solution | 2 min read
We had a requirement in one of our projects to pull the order status from SAP Business One to the orders of our Ecommerce site. Our site was integrated to SAP Business One using Zedsuite. Zedsuite allows custom queries created in SAP Business One to be accessed through an external interface. The query results can be fetched by calling the external URL provided by Zedsuite in our site and the customizations can be made as per our requirement in Drupal. Here in this case we are going to update the order status in E-Commerce site based on the status updates in SAP Business One. Read on to know more.
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[Drush] Manage multiple Drush versions

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Technical Solution | 4 min read
Can you imagine how it will be to manage Drupal sites without Drush. We may face one issue when Drupal 8 release coming up. Drupal 8 needs the all new version of Drush, and it won't be compatible with older Drupal version 6 and so. Drush version 5 is used to Drupal 6, drupal 8 requires drush of version 8, or else if you have scripts for Drush developed for version 6 or 7 will not work with the latest version of Drush. In this article lets see how we could experiment switching between the Drush versions.
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Branding techniques for small businesses

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Impact Services | 3 min read
Small or start up entrepreneurs usually have a perception that branding activities are carried out by investors with deep pockets. When they think of branding, the first thing that comes to their mind is their limited resource. The common thought is that it is wiser to just keep doing the mundane as long as the resources increase. And this is how branding takes a back seat eventually affecting the business as a whole.
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Drupal: The new game changer in online business

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Drupal Technical | 5 min read
Technology has completely changed the way businesses were operated in the past. Now, marketers can make their products available to the customers at their finger tips at any place and time. About two decades ago, nobody could ever imagine that buying and selling would be carried out in such a seamless manner sans the brick and mortar retail outlets. All this has been possible only because of technological advancements. Technology is progressing in leaps and bounds, opening newer avenues for success.
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The importance of using keywords in Content marketing

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Google Analytics | 5 min read
Keywords are crucial to content marketing as address is for a house. If you don’t have a proper address indicating the house number, lane, city, district and pin code, your guests will never be able to make it to your house. Similarly, if you don’t use the right keywords in your content, your target customers will never be able to make it to your web page.
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