Leveraging your Customer Data Portal

Customer data is considered as one of the most valuable assets for any e-business. The more data we have, the more in-depth engagement we can drive with a customer. Customer data will help us to know about the customer, his purchase behaviors, products of interest, his purchase potential etc. This information will help organizations to frame strategies for business as well as from the technology end.

Business Strategy for Enhancing Customer Experience of B2B Portal

The word shopping portal has been revolving around the B2C business model for a long time. With the advent of digitalization in the retail industry, B2B purchases have also started going online. The brick and mortar model of order collection by sales representatives and door to door delivery has changed. We can now use technology to enhance this function more effectively. That is through the B2B Customer Portal.

Personalization in Customer Portal

Personalization is at the core of a customer portal. Customer portals offer a handful of personalization options to portal administrators. This include personalization of the content, communication, user experience etc. The better the personalization we deliver, the more effective will be the customer loyalty built. This also influences the purchase behaviour of a customer.

Walk-In Interview for Software Engineers - PHP/MySQL (1.5+ years) at Zyxware Technologies, Technopark, Trivandrum (SE011706)

June 09, 2017 - 14:18

We are looking to add more PHP Developers to join our fast growing software development and consultancy operations. Selected candidates will be expected to develop web based applications using Drupal/PHP. You will have to interact with clients and analyze requirements as and when needed. Mentoring new developers will be part of your responsibilities.

SaaS Based Ecommerce Systems Comparison: Shopify Vs BigCommerce Part 1 of 4

May 25, 2017 - 12:05

Software as a Service (SaaS) is a software licensing and delivery model in which the software is licensed on a subscription basis and is centrally hosted. Businesses, especially startups prefer SaaS-based Softwares. Instead of purchasing the software as a whole, merchants can purchase specific licenses based on our requirements. Here the pain of software updates and server related maintenance are born by SaaS vendors. The ease of use and the convenience offered by this delivery model is the reason behind its global acceptance.

Some of the advantages of SaaS model are:

Performance optimization helps media company increase conversion by 25 percent

May 10, 2017 - 16:28

22nd Century Media is a rapidly growing US based media company located in Chicago. With a unique business model focused on ultra-local content in both physical and digital formats, they have been able to reach out to other areas of the US including Malibu of Los Angeles within a short span of time. Their success with the format has led them to look into expanding across the United States.

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